Ever left a networking event and wondered, "What happened? Why did I attend?" You're not alone. Join us for an enlightening episode of Scale Up Strategies where Mary Fain Brandt and Laura Bashore, unpack the transformative power of strategic networking. It all starts with preparation!

We'll reveal how I went from a timid networker to owning a successful networking franchise in San Diego, and how Mary navigated a city move using LinkedIn to forge meaningful in-person connections.

We all make mistakes when we first start networking, but the key is learning and evolving from them. In this episode, we discuss the importance of aligning your networking activities with your personal and professional values. Instead of spreading yourself too thin, find events where successful individuals in your field are gathering. We also stress the value of having a networking buddy to boost your confidence and the critical need to choose the right groups, such as chambers of commerce, that fit your business goals. Through our own experiences and lessons learned, we'll guide you towards more effective and meaningful networking.

Wrapping up the first part of our networking series, we tackle:

1. The strategic benefits of referral networking groups
2. The importance of setting specific objectives for every event you attend
3. Why having both physical and digital business cards can make all the difference in follow-up success

If you've ever questioned the true value of networking or struggled to make it work for you, this episode promises actionable insights and real-life stories to inspire your journey.

Stay tuned for next week's episode, where we'll dive into the execution and planning of your networking strategy.

Don’t forget to rate, review, and subscribe to our podcast. Here's to good coffee, great conversations, and even greater success! Cheers!

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https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

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