• Neuromarketing: Tap Into the Customer's Brain

  • De: Marco Baldocchi
  • Podcast

Neuromarketing: Tap Into the Customer's Brain

De: Marco Baldocchi
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  • Resumen

  • Welcome to my podcast, where we explore the fascinating world of Neuromarketing & Consumer Behaviour.

    Each episode, we'll be diving deep into Neuromarketing & Consumer Behaviour and uncovering insights, stories, and strategies that can help you navigate this exciting field.

    Whether you're a seasoned expert or just starting to explore neuroscience applied to marketing, this podcast is for you.

    So join me on this journey as we explore the exciting and ever-evolving world of Neuromarketing & Consumer Behaviour. Thanks for listening, and let's get started!
    Copyright Marco Baldocchi
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Episodios
  • Unlocking the Serotonin Secret: How Neuroscience Can Transform Your Marketing Strategies

    Unlocking the Serotonin Secret: How Neuroscience Can Transform Your Marketing Strategies
    May 24 2024
    Welcome to a transformative episode of “Neuroscienze e Marketing.” In this episode, I delve into a groundbreaking study revealing how activating the brain’s serotonin center influences behavior and motivation.Join me as I explore:
    • The crucial role of serotonin in regulating mood, memory, and motivation.
    • How stimulating serotonin neurons can activate key brain areas and affect behavior.
    • Practical marketing strategies that leverage serotonin to enhance consumer engagement and satisfaction.
    Discover how you can use these insights to create marketing campaigns that are not just effective, but irresistibly compelling.

    From encouraging positive social interactions to producing uplifting content, implementing reward systems, and offering stress-reduction tools, this episode is packed with actionable strategies to boost your marketing success.

    Tune in to learn how to make your brand more compelling and build stronger connections with your audience through the power of neuroscience.
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    7 m
  • The Mind's Mirage: How Placebo Effects Shape Consumer Decisions

    The Mind's Mirage: How Placebo Effects Shape Consumer Decisions
    Apr 20 2024
    In this episode of "Neuromarketing: Tap into the Consumer Brain," join host Marco Baldocchi as we delve into the compelling intersection of psychology, neuroscience, and marketing through the lens of the placebo effect. Discover how our beliefs and expectations, shaped by subtle marketing cues, influence our buying decisions much like placebo affects patient outcomes in healthcare.

    We'll explore the neurological underpinnings of how anticipation and perception impact consumer satisfaction and delve into real-world applications of this phenomenon in marketing strategies.
    Learn about the critical brain regions involved, such as the prefrontal cortex and the anterior cingulate cortex, and how they process and enhance our experiences with products before we even use them.

    This episode not only unveils the science behind why we say "Yes" to certain products but also examines the ethical dimensions of leveraging these insights in marketing.
    Tune in to gain a deeper understanding of the placebo effect's role in consumer behavior and how marketers can harness this power ethically to create more meaningful and satisfying consumer interactions.
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    8 m
  • Unlocking Your Product's Hidden Potential

    Unlocking Your Product's Hidden Potential
    Mar 11 2024
    In this thought-provoking episode of "Unlocking Your Product's Hidden Potential," we delve into the strategic process of uncovering the less obvious but crucially impactful elements that can elevate your product in the market.

    Join host Marco Baldocchi as he guides you through the innovative intersection of neuroscience, psychology, and consumer behavior to reveal the latent attributes that can significantly enhance the appeal and functionality of your product.

    Discover the art and science behind tapping into these veiled aspects, learning how to analyze consumer interactions and behaviors to pinpoint what truly matters to them—often before they realize it themselves. This episode isn't just about identifying these hidden factors; it's about strategically leveraging them to forge a deeper connection with your audience, meet untapped needs, and create an irresistible product that stands out from the competition.

    Whether you're a veteran marketer or an entrepreneur looking to make your mark, "Unlocking Your Product's Hidden Potential" will equip you with the insights and strategies needed to make your product not just seen but felt, not just used but loved. Tune in to transform how you see your product and how consumers will experience it.
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    8 m
Marketing Economía Ciencia
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