Most people think that YouTube videos are limited to talking head formats, but there are actually various video formats that can be used to create engaging content. In this conversation, Augie Johnston and Grant Ball discuss different video formats, including education and tutorial videos, storytelling videos, news videos, reaction videos, and video essays. They emphasize the importance of adding personality and entertainment value to educational content, the storytelling aspect of education, and the potential of news videos for businesses. They also discuss the challenges and considerations of creating reaction videos and the highly produced nature of video essays. The conversation explores various video formats on YouTube, including video essays, video podcasts, talking head videos, street interviews, vlogs, gameplay and Let's Plays, skits, and the importance of trying different formats to find what works best for you.

Takeaways

• Video essays are a popular format on YouTube that require deep research and editing, but can lead to significant channel growth.
• Video podcasts have gained popularity on YouTube, offering a more conversational and easy-to-produce format.
• Street interviews can be a compelling format for short-form content, providing unique perspectives and engaging with the audience.
• Vlogs, gameplay and Let's Plays, and skits are other popular formats that offer different opportunities for creativity and audience engagement.
• It's important to try different video formats to find what works best for you and your audience.