Charlie Hoehn is a three-time New York Times bestselling editor and five-time author. He has worked with Tim Ferriss, Ramit Sethi, Codie Sanchez, Tucker Max, David Goggins, and many others.

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• Work with Ryan's agency Tailwind
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Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Introduced through podcast, impactful book, recession-proof advice.

04:53 Initiated projects, and earned full-time employment success.

06:59 A proactive mindset leads to more opportunities.

11:15 Help businesses by addressing their key concerns.

13:51 Busy people dislike long videos; need efficiency.

18:59 Tim Ferriss leads workshops and gets direct feedback.

22:08 Expand ideas, stories, and transformation in the book.

24:12 Simon Siddig said: Tell stories with points.

28:56 Books are about long-term commitment and impact.

30:42 Book sales don't compare to equity earnings.

35:51 People interested in writing books should focus.

39:09 Target reader, build a personalized distribution list.

40:49 Focus on prescriptive nonfiction for business owners.

46:04 Ghostwriter disrupted author interviews, structure, and chapter content.

49:15 Authors recommend conversational writing for more engaging content.

Links Mentioned

charliehoehn.com

Matt and Ryan talk about effective strategies, formats for newsletter content, the importance of writing a marketing email, and many more

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Episode Topics & Timestamps

00:00 Lead with valuable content, tie to sale.

05:27 Emphasize specific, actionable value in newsletters.

08:53 Excited about new influencers and marketing strategies.

11:34 Writing effective newsletters require careful strategy.

13:33 Reduce excessive newsletter content and external links.

18:57 Webinars, marketing emails, social posts, newsletters.

20:07 Front-load marketing, send more emails. Missed opportunities.

22:47 Testing email sequences for launches; effective content.

26:43 Biohacking and focused marketing for future reports.

29:18 Test different angles, focusing on specific angles.

32:31 Using Quora for ad copy and success.

39:10 Sam's trends team provided unique, affordable market insights.

41:02 Attracted crowd, learning experience, successful business ventures.

43:58 Steps to grow podcast: review, subscribe, screenshot.

Matt and Ryan talk about the takeaways from the newsletter conference, the B2B industry, the pros and cons of ads or promotions in newsletters, newsletter ideas, and many more.

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• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

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Episode Topics & Timestamps

00:00 B2B newsletters are confident moneymaking plays.

04:44 Creating podcasts, newsletters, and social media content drives business. Monetizing as a media company with ads/courses/memberships. B2B media is more lucrative than B2C. Sell directly to the audience for business growth.

06:36 Media companies struggle with ads, and B2B creators thrive.

10:17 Focusing on the specialized audience for high value.

13:03 Workweek thesis: Identify niche industries for influence.

17:34 Generate immediate revenue through targeted advertising strategies.

19:52 Text blasts boost webinar registrations, and powerful marketing.

25:12 Influencer marketing: finding underpriced attention is key.

27:28 Smaller newsletters offer better advertising opportunities.

31:37 Consider higher CPA for better long-term value.

34:15 Many subscribers sign up for multiple newsletters.

37:34 Prefer widget installation for faster revenue generation.

40:33 Automated newsletters can be customized for relevance.

44:45 Automated sequence customized for life events.

46:02 Create a newsletter portfolio to build relationships.

49:09 Leverage Facebook, content, and SEO for marketing.

52:31 Publish podcast, send a screenshot for an invite. Live call.

Brad Wolverton is the editorial director at HubSpot Media and The Hustle (2.5M+ subscribers). Brad is also the creator of Newsletter Examples.

Follow Brad on Twitter: https://twitter.com/bradwolverton

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Episode Topics & Timestamps

00:00 Proud to subscribe to newsletter examples on growth.

06:06 Recruit through long-term relationships, adaptability, and resilience.

09:03 Sam identified talent and facilitated her transition smoothly.

11:07 Restructuring Hustle's operations aimed at professionalism.

14:54 Consider audience, reach, and differentiation for success.

18:34 Expand your network to find credible sources.

22:46 New service for non-writing roles, cost-effective talent sourcing.

24:01 Clearing the path for talented employees.

28:45 Create habit-forming, repeatable content for email success.

32:49 Magazines structure: front, feature, fun sections.

35:55 HubSpot sought more diverse, experienced talent quickly.

38:09 HubSpot's marketing funnel reaches customers effectively.

41:37 HubSpot's strategy focuses on audience expansion.

43:54 Leverage hustle for cross promotions with newsletters.

49:37 Consider potential and be conservative in growth expectations.

52:29 Marketing show needed deeper, actionable content.

54:11 "Transition from introductions to tactical content."

Links Mentioned

https://newsletterexamples.co/

https://twitter.com/bradwolverton

John Newtson is the founder of Financial Marketing Summit, a marketing conference for financial publishers, trading educators, and media brands.

Connect with John on LinkedIn: linkedin.com/in/johnnewtson

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Episode Topics & Timestamps

00:00 Financial industry's pre-digital growth and transition.

03:14 Early e-letter advertising was profitable and impactful.

07:38 Product sales indicate customer interest and profitability.

10:23 Front end: introductory, back end: advanced products.

14:31 Financial media sources improve niche media buying.

18:52 Online marketing involves funnels, email series, and promos.

20:15 Diversify products for multiple sales and profits.

24:43 Porter Stansbury launched with a unique Amazon promo.

28:38 Understanding markets, focusing on big trends.

29:41 Mainstream story grabs attention but not wallets.

33:24 Copywriter promotes cannabis investment and attracts celebrity investors.

38:49 Affiliates offer new revenue through customer reactivation.

39:50 Buying sprees, competition for talent, sharing promos.

45:35 People falling due to shared worldview in promotions.

46:45 Buffet has strong philosophies on market changes.

50:03 Publisher drives ideas and makes qualitative decisions.

53:56 Publisher's $10 million promo led to less profit.

56:40 Search Matt McGarry on YouTube for an invite.

Links Mentioned

https://financialmarketingsummit.com/

matt@newsletteroperator.com

-> Learn more about Newsletter Operator All Access here.

-> Use code "GROWLETTER" to get $100 off your ticket to The Newsletter Conference.

About this Episode

Ryan Sager and Jesse Watkins are the founders of Who Sponsors Stuff, an advertising intelligence tool that tracks 500+ newsletters, and the hosts of The Newsletter Conference, which will take place on May 3rd.

Episode Topics & Timestamps

00:00 Matt McGarry discusses newsletter advertising trends in 2024.

04:31 Summary: Discussion on sponsors tracking and email advertising.

06:52 Newsletter advertising remains consistent with 10-20 daily.

12:11 Pricing and value in sponsorship programs.

14:03 Increase multiples for highly engaged audiences.

18:23 Ad networks attempt unique, bespoke ad offerings.

20:15 Performance standards, payment for access, risk assumption.

25:32 "Customize ad pitch, avoid commoditization, discussion."

26:17 Understanding brand advertising and messaging for sales.

31:15 Relationship with audience determines product fit.

33:53 Build rapport before selling dedicated content.

37:33 Discount bundling increases sales and requires careful renewal.

42:01 Emphasis on sponsorship, data products, and expansion.

45:29 Events in NYC are expensive and need an audience.

46:31 Traditional publishers struggle with newsletter ad integration.

50:33 Request a screenshot of the podcast and email for an invite.

Links Mentioned

https://allaccess.newsletteroperator.com/

https://thenewsletterconference.com/

https://www.whosponsorsstuff.com/

matt@newsletteroperator.com

Matt and Ryan talk about behind-the-scenes and early-stage plans for building a newsletter in public, how to grow your agency through a newsletter, and more.

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• Work with Ryan's agency Tailwind
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Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Building newsletter in public, early stages revealed.

05:20 Premium subscription launched early, aiming for revenue.

07:17 Experimenting with batching and weekly delivery. Consider monetizing from day one.

11:48 Challenges with paid marketing and growing channels.

13:36 Outline for landing page: Headline, letter, membership breakdown.

18:40 Public promotion key for organic media company growth.

19:32 Using faceless videos for better content discovery.

22:28 The coaching program requires daily short video filming.

25:52 LinkedIn expert advice: focus on broad content.

28:37 Confident about branding, content, and organic growth.

34:08 System and constraints shape consistent and habitual reading.

36:29 Local newsletters with smart brevity style. Numbered, easy to follow on mobile.

37:57 Alex Garcia's newsletters on influencer partnerships shine.

42:10 Visualizing simple things, and updating data for newsletters.

Matt and Ryan talk about how to sell out a cohort-based course, how to use newsletters to get and keep clients for service-based agencies, and much more.

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Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Refind ads: easy setup, effective paid acquisition.

06:04 Sales exceeded expectations, and several units sold out.

09:02 Emphasize long-form sales pages in product promotion.

10:32 Two similar announcement broadcasts successfully sold the course.

14:13 Create an email list, and send targeted course promotions.

19:05 Utilize PS in email for important messages.

21:25 Easier to get testimonials for future courses.

23:26 Incentivized survey with $100 prize and bonus.

27:28 Service business provides more freedom and value.

30:22 Promote digital products, showcase expertise, and upsell.

33:34 Targeted newsletter ads create high conversion rates.

37:57 Create niche Twitter ads and share insights.

42:31 Leave a review on Apple/Spotify and subscribe with an email proof.

43:43 Podcast host seeks feedback to reach a wider audience.