Ever wondered what really happens at a business retreat? In this episode, I’m taking you behind the scenes of my annual Legacy Mastermind Retreat — three days of courage, visibility, connection, and transformation.

You’ll get a sneak peek into how I structure the retreat, the guest experts joining us, and the little touches that make it so special. But I won’t just give you a look inside Legacy — I’ll also show you how to create your own peer-led retreat, even if you’ve never done it before.

From hot seats to guest speakers to our famous “wine o’clock mingle,” you’ll walk away with both inspiration and a step-by-step framework for hosting your own gathering. You don’t need an invitation to the table — you can build your own.

In this episode, you’ll learn...

• Why retreats are one of the most powerful tools for clarity, courage, and connection in your business
• The behind-the-scenes structure of my three-day Legacy Mastermind Retreat (and the fun details that make it unforgettable)
• How to design your own peer-led retreat — from guest lists to hot seats to creating moments of celebration
• Simple ways to make your retreat impactful, even if you’re starting small or working on a budget

✨ If listening to this has you thinking, “I want to be in rooms like that,” Legacy might be exactly what you’ve been looking for. Learn more and apply at janditchfield.co/legacy.

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"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.

Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

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If you’ve been in the nonprofit space for any length of time, chances are you’ve been handed advice that sounded inspiring… but in practice left you spinning your wheels.

I know I have. In fact, there are four pieces of advice I’ve heard over and over again that I believe are more harmful than helpful — especially if you’re trying to grow your revenue in today’s world.

The tricky part? This advice is everywhere. You hear it at conferences, see it in sector newsletters, and it’s repeated so often by “experts” that it starts to feel like gospel. But here’s the thing... just because it’s popular doesn’t mean it works.

So in this episode, I’m breaking down four of the most common nonprofit myths I wish we’d stop repeating. My hope is that if you’ve ever felt stuck or discouraged after hearing this advice, you’ll walk away feeling lighter, clearer, and ready to focus on strategies that actually move your mission forward.

Here’s a sneak peek at what you’ll hear inside this episode:

• Why passion alone isn’t enough to build a thriving organization.
• The truth about bundles and why they’re more band-aid than solution.
• Why focusing only on donor retention leaves your funnel empty.
• How clinging to “the way we’ve always done it” keeps you stuck in the past.

If you’re ready to stop chasing advice that doesn’t serve you and start building modern, sustainable strategies instead, this episode is for you.

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"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.

Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!

JOIN THE FREE COMMUNITY:

Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!

Sales copy can make or break your business. For years, I wrote all of mine—emails, opt-ins, and sales pages—and I thought I was doing just fine. But here’s a hard truth I had to face... even good DIY copy was holding me back.

For the first time, I hired a professional copywriter, and the results were game-changing. In this episode, I’m pulling back the curtain on why I’ll never write my own sales copy again—and what happened when I finally let go.

You’ll hear:

• Why DIY sales copy often leaves money on the table
• What a professional copywriting process actually looks like
• How a messaging audit shifted the way I saw my business
• The sales page strategies that build trust and conversions
• The mindset shift every entrepreneur needs to grow past six figures

If you’ve ever wondered whether it’s time to outsource your sales copy—or if doing it yourself is slowing you down—this conversation will give you the clarity you need.

✨ Want to see the results for yourself? Check out the Donor Magnet Bootcamp page at janditchfield.co/bootcamp.

Because the truth is, growth doesn’t come from doing it all—it comes from doing the right things, with the right support.

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Follow me on Instagram → @janditchfield.co

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"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.

Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!

JOIN THE FREE COMMUNITY:

Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!

If you’ve ever spent hours pulling together a nonprofit newsletter — only to feel like no one’s reading it — you’re not alone. For years, I felt the exact same way.

Back when I was leading a nonprofit, the newsletter was my least favourite task. Month after month, I’d open up Mailchimp, stare at that empty template, and wonder how I was going to fill it this time. I’d cram in updates, events, and a message from the director, but deep down I knew... our donors weren’t reading it. And if they did, they certainly weren’t taking action.

Here’s what I discovered - the problem wasn’t me, and it wasn’t you either. The problem is newsletters. They’re outdated, one-sided, and they don’t inspire donors to feel connected or to give.

So I started experimenting. Instead of newsletters, I sent shorter, story-driven emails. I made the donor the hero of the story, not the organization. And I began to invite simple, clear actions in every message. Little by little, everything changed — replies came in, relationships deepened, and donations became more consistent.

That’s exactly what I want to share with you in this episode. You’ll walk away knowing how to...

• Retire the newsletter once and for all and stop wasting time on emails no one reads.
• Shift to story-driven emails that make your donor the centre of the story.
• Invite clear, simple action that strengthens relationships and increases donations.

Because when you nurture instead of “news,” everything changes.

And if you’re ready to go deeper, I’d love to see you inside Donor Magnet - my free 5-day bootcamp for nonprofit leaders. It’s free, it starts October 14, and you can grab your seat at janditchfield.co/bootcamp.

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Follow me on Instagram → @janditchfield.co

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"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.

Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!

JOIN THE FREE COMMUNITY:

Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!

Ever freeze up when it’s time to write a sales page, record a podcast, or share something on social — and suddenly you can’t think of a single story to tell?

You’re not alone.

Stories are the heart of marketing and sales, but without a system, they’re easy to forget.

In this episode, I’m sharing the exact process I use to collect and organize stories so they’re always ready when I need them. You’ll learn how to spot the stories hiding in your everyday life and business, how to keep them safe so they don’t get lost, and how to use them to connect deeply with your audience and sell with integrity.

By the end, you’ll have a simple, repeatable way to build your own story bank — a tool that takes the stress out of content creation and helps your marketing feel natural, human, and effective.

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Follow me on Instagram → @janditchfield.co

RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS

"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.

Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!

JOIN THE FREE COMMUNITY:

Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!

I love a good quiz!

But not the kind you find in the back of a magazine — the kind that gives you real clarity about your next move as a nonprofit leader.

When I was running my first nonprofit, I spent years hustling for growth in all the wrong places. I was chasing grants, pulling off big events, and working myself to the bone — but no matter how hard I tried, it always felt like we were running in circles.

Everything changed the moment I discovered our “sweet spot.” For us, it was diversifying revenue by monetizing our training program, and that single shift unlocked the growth and stability I’d been chasing.

That’s why I recorded this episode for you.

Inside, I’ll walk you through the four untapped opportunities that can unlock real momentum for your nonprofit. We’ll talk about how to activate your board as growth partners, why diversifying your revenue brings freedom, the role of modern storytelling in capturing donor attention, and the mindset shift that transforms leaders into confident nonprofit CEOs.

If you’ve ever wondered why you’re working harder than ever but not seeing the growth you hoped for, this conversation will give you the clarity you need — and the courage to focus on what matters most.

👉 And to make it simple, I created a free 3-minute quiz at janditchfield.co/sweetspot that will show you exactly which of these four opportunities is your nonprofit’s sweet spot. Take it today and finally know where to put your energy for the biggest results.

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Follow me on Instagram → @janditchfield.co

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"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.

Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!

JOIN THE FREE COMMUNITY:

Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!

Imagine this...

You’ve got a program you’re excited to launch. You’ve been showing up for your audience, sending emails, posting on social, maybe even running a few webinars.

You know your people are out there—but when it comes to planning your content runway, you’re stuck wondering: What do I say each week?

This is such a common problem—and the good news is, there’s a simple solution!

It’s called the five stages of awareness, and once you understand them, you’ll never stare at a blank content calendar again.

In this episode, I’m teaching you how to use the five stages of awareness to plan a full 60-day launch runway. You’ll learn what to say, when to say it, and how to guide your audience step by step from “I don’t even know I have a problem” to “Where’s the link? I’m in.”

By the end of this episode, you’ll know exactly how to:

• Match your content to your audience’s decision-making stage
• Map out 60 days of posts, emails, and lives with confidence
• Create a runway that feels intentional, aligned, and ready to convert

This one is packed with strategies and examples you can start applying today. So grab your coffee, settle in, and let’s get your next launch off the ground the right way.

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Follow me on Instagram → @janditchfield.co

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"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.

Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!

JOIN THE FREE COMMUNITY:

Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!

If you’ve ever wondered if you can grow a meaningful platform without chasing algorithms, follower counts, or cookie-cutter strategies… this episode is for you.

Sarah Robertson-Barnes has done exactly that.

As the founder of Sustainable in the Suburbs, Sarah has become a leading voice in sustainable living for suburban families — not because she followed every “growth hack” in the book, but because she stayed true to her values and showed up authentically.

In this episode, Sarah and I talk about...

• How she grew her influence in the sustainability space by focusing on impact over income
• The challenges of holding firm to your values in an online world full of noise
• What success looks like when you measure it by legacy, not revenue
• The surprising role vulnerability and storytelling play in building trust
• Why her story is proof that your voice matters, even if you don’t follow the “rules”

If you’ve ever questioned whether your work is making a difference — or whether you can succeed without selling out — this conversation will encourage you to keep going.

Because success isn’t only about numbers. Sometimes it’s about the fingerprint you leave behind.

Connect with Sarah Robertson-Barnes:

Website: sustainableinthesuburbs.com

Instagram: @sarah.robertson.barnes

Threads: @sarah.robertson.barnes

Podcast: Sustainable in the Suburbs

MORE FROM ME:

Follow me on Instagram → @janditchfield.co

RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS

"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.

Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!

JOIN THE FREE COMMUNITY:

Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!