Ever wonder why some marketing campaigns absolutely fly while others fall flat?

The secret is not about one big "yes," but rather about a sequence of tiny "yeses" that lead to the sale.

Most marketers focus on the hook and pray for conversions. But the real magic happens in between. It's about crafting a journey that keeps your audience engaged at every step.

Hook → Consider → Desire → Action

Each stage is a psychological checkpoint. Nail them all, and you've got a winner on your hands.

Some people seem to effortlessly achieve success while others seem to be in constant struggle. The secret might be simpler than you think. Instead of constantly chasing the next big idea or reinventing the wheel, what if the key to massive growth was right in front of you? In this episode I talk about the idea of doing more what already works to achieve your goals.

My company: https://www.revpathplus.com My personal website: https://www.matteotrovato.com Follow me on LinkedIn: https://www.linkedin.com/in/matteotrovato/ Follow me on X: https://x.com/matteotrovato_

Is your business driving blind? In this video, I talk about why most companies lack a real marketing strategy and how this crucial oversight might be costing you customers and cash.

My company: https://www.revpathplus.com My personal website: https://www.matteotrovato.com Follow me on LinkedIn: https://www.linkedin.com/in/matteotrovato/ Follow me on X: https://x.com/matteotrovato_

In today's episode I talk about a nifty little tool to measure the strategic impact of your business. I call it "The Awkward Pause Test." This is perfect for entrepreneurs, executives, and anyone interested in maximizing the impact of their business or marketing strategy.

My company: https://www.revpathplus.com My personal website: https://www.matteotrovato.com Follow me on LinkedIn: https://www.linkedin.com/in/matteotrovato/ Follow me on X: https://x.com/matteotrovato_

In this video I talk about the balance between intuition and analysis when it comes to strategy.

My company: https://www.revpathplus.com

My personal website: https://www.matteotrovato.com

Follow me on LinkedIn: https://www.linkedin.com/in/matteotrovato/

Follow me on X: https://x.com/matteotrovato_

In this episode I talk about why being different isn't enough in today's competitive business environment. I talk about how disagreement-based strategies can create uncopiable advantages and why confidence, excitement, and readiness to act matter more than being "right."

My company: https://www.revpathplus.com

My personal website: https://www.matteotrovato.com

Follow me on LinkedIn: https://www.linkedin.com/in/matteotrovato/

Follow me on X: https://x.com/matteotrovato_

What if I told you that the most crucial aspect of business strategy isn't the strategy itself, but how well you can sell it? In this episode, I discuss why your ability to pitch an idea might be even more important than the idea itself. My company: https://www.revpathplus.com My personal website: https://www.matteotrovato.com Follow me on LinkedIn: https://www.linkedin.com/in/matteotrovato/ Follow me on X: https://x.com/matteotrovato_

I'm not a natural relationship builder. In fact, I am a bit introverted and socially-anxious, particularly in large group settings like conferences, cocktail parties, and events. In this episode I share my 3-step plan to build more real-life relationships starting from today. My company: https://www.revpathplus.com My personal website: https://www.matteotrovato.com Follow me on LinkedIn: https://www.linkedin.com/in/matteotrovato/ Follow me on X: https://x.com/matteotrovato_