What are the steps to recovering from a brand transgression? Join us this week as Shalini Jain, Ph.D., and Shailendra Pratap Jain, Ph.D., renowned professors from the Milgard School of Business and authors of Managing Brand Transgressions, share their expertise on navigating these challenges. In this episode, we discuss why the first step is to "do the right thing!" It may sound obvious, but you'd be surprised how often brands hesitate, worrying about shareholder returns or potential lawsuits. Our research highlights that failing to act ethically can lead to even bigger losses down the line. Tune in for valuable insights on how to prioritize integrity and build stronger brands. Let's navigate brand transgressions together! This content is brought to you by our sponsor, Virtual Assist USA. CEOs know that time is our most valuable asset. That's why Virtual Assist USA offers flexible Virtual Assistant services to help streamline operations, increase efficiency, and give you more time to focus on what matters most - growing your business. You can visit www.VirtualAssistUSA.com to learn more. Connect with Nicole and Danielle: https://www.linkedin.com/in/nicolegallicchio/ https://www.linkedin.com/in/djc287/ Not Your Average CEO book: https://a.co/d/aPgacvt Connect with Shailendra: https://www.linkedin.com/in/shailendra-pratap-jain-4a781118/ Book: https://www.amazon.com/Managing-Brand-Transgressions-Principles-Transform/dp/150152108X #businessgrowth #businesstips #businesspodcast #business #ceomindset #ceo #entrepreneur #revenge #sales #salestraining #salestips #virtualassistant #virtualassistanttips #virtualassistantservices #delegation