Have you ever wondered if a course would be a better way to present the material in your book? Have your readers asked you to develop your book into an online course?
You probably know that online courses tend to sell at higher price points than books, but you also know they are a lot of work.
Will it be worth it for you? For your readers?
I’ve been creating and teaching online courses for over a decade and had to learn many things the hard way.
In this week’s episode, you’ll learn the easy way about the lessons I learned the hard way.
We’ll discuss

• Which types of online courses work in different situations
• How you can make sure your course will sell
• Tips for creating your first course

Listen in or check out the blog post version of this episode to discover whether the material in your book could be presented in a course and become a secondary source of revenue for you.

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You probably know that offering a reader magnet on your website is imperative to growing your email list, tantalizing readers with a sample of your writing, and eventually getting them to buy your book.
If you write novels, your reader magnet should be a short story, but if you don’t know how to write a great one, you’ll miss out on the many advantages short stories provide.
In this week’s episode, Steve Diamond, author and cohost of the Writer Dojo podcast, and I discuss the art of writing short stories.
You’ll learn

• The biggest mistake authors make when publishing short stories
• How short story techniques differ from those used in long-form pieces
• Two exercises that will build your short-story-writing muscles

Listen in or read the blog version to discover all the ways writing short stories can benefit you, and learn to write a great one.

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Your website is one of your most critical book marketing assets. It’s where you manage your online reputation, grow your email list, and sell books. But before you build a website, you need web hosting.
You have thousands of web hosting options, which can feel a bit overwhelming. How do you know what kind of host you need for your website?
In this week’s episode, you’ll discover

• What a web host does for your website
• Which kind of web hosting is best for authors (and which to avoid!)
• How much you should (or shouldn’t) spend on web hosting

If you’ve been wanting to build a website or have considered switching web hosts, listen in or check out the blog post version of this episode for some recommendations on finding the best service for your situation.

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