As the world spins faster and faster, brands are rapidly evolving to meet the new table stakes requirements that customers and employees demand. This season of Now What? podcast, took us on a journey from the metaverse to crypto, radically inclusive leadership to communities of purpose, and featured some of the most consequential companies of our time. Meta, Spotify, The New York Times, Stripe, and so many more shared lessons you and your teams can apply today to reimagine work and support your customers like never before. In this episode, we’re looking back on the season with insights about what’s next in eCommerce from Meta, culture hunting with Chipotle, and building a brand with Crypto.com.

A new world calls for new ways of thinking and doing good as a brand. Christopher Nurko, Chief Innovation and Growth Officer at Interbrand Group, the world’s leading brand consultancy, joins the show to discuss the power of purpose-driven innovation. With over 30 years of experience, Christopher has worked with countless iconic brands and Fortune 500 companies like Microsoft, Nissan, and Verizon. He has advised World Health Organization, Malaria No More, Safe Kids International, Human Rights Campaign, and led the branding for New York City Pride / Stonewall 50. You’ll hear why doing good is good for business, the reason to reconsider customers as citizens, and how radical inclusivity is the key to unlocking brand innovation. 

The future of business is in subscriptions and the future of teams is built like an operating system. That’s according to our guest, Krystal Plomatos, Executive Director of Marketing for standalone products at​ The New York Times. Krystal oversees marketing for Cooking, Games, Wirecutter, Audio, Kids, Events, and TV & Film businesses for the iconic media brand. In this episode, you’ll hear about the value and challenges of building subscription-based businesses, talk context switching as a full-funnel marketer, learn how to communicate better across teams, and get tips on redefining your career at any stage.