In this episode, Dr. Natty and Chestin discuss how to grow and scale a business in the healthcare industry. They emphasize the importance of raising the standard and standing out in a saturated market. They share strategies for differentiating oneself and creating brand awareness. They also highlight the significance of doing the basics consistently and well, rather than relying on quick fixes or shortcuts. The conversation covers topics such as phone etiquette, script development, accountability, and value creation. The conversation focuses on the importance of doing the little things consistently to grow a business. It emphasizes the value of email marketing, engaging with the audience on social media, and nurturing relationships with potential clients. The hosts discuss the need to provide value, create top-of-mind awareness, and consistently communicate with leads. They also highlight the importance of leveraging tools like CRM systems and optimizing existing resources. The conversation touches on the pitfalls of complacency, the need for continuous improvement, and the significance of having hard conversations and making tough decisions as a business owner. The hosts stress the importance of building a strong foundation, mastering the four key points of leverage (capital, code, content, and connections), and setting the bar for the marketplace.