00:00 Introduction

00:31 Understanding the Challenges of Inventory Management and Fulfillment

06:32 Building a Resilient Business through Channel and Market Diversity

10:39 The Importance of Sustainable Competitive Advantages and Modes

13:50 Productive Paranoia and Risk Mitigation for Long-Term Success

23:40 The Strategy of Sharing Information and Fortifying the Business

26:28 Building in Public

28:17 Accountability and Learning

29:44 Finding a Community

38:12 Recognition and Resilience

47:29 Leading Through Challenges

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Visit Our Website: https://www.9operators.com/

00:00 Introduction

08:09 Navigating the Agency Landscape and the Role of ERPs in E-commerce

14:51 Segmenting Advertising Strategies for New and Returning Customers

24:21 Challenges in Measuring Customer Acquisition Costs

27:08 Utilizing Data Warehouses and Technologies for Customer Analysis

31:51 Tracking and Attributing Customer Data

41:18 The Power Law Distribution of Customer Behavior

49:26 TV and Influencer Marketing as Awareness Plays

54:31 Understanding the Media Mix and Targeting the Core Group of Customers

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Visit Our Website: https://www.9operators.com/

00:00 Introduction 03:18 Building Resilience: Lessons from the Meta Summit 08:59 Diversification: Mitigating Risks in a Platform-Driven World 24:10 The Evolving Role of AI in Marketing 27:30 Investing in Resilience: Strategies for Long-Term Success 28:57 The Challenges of the E-commerce Ecosystem 29:55 The Risks of Relying on Algorithms 31:19 Transitioning from the Marketplace to 1P 34:35 The Importance of Understanding Your Numbers 45:38 The Global Competition in E-commerce 53:06 Building Resilience in the E-commerce IndustryOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIAPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.Northbeam.https://www.northbeam.io/Sendlane.https://learn.sendlane.com/operatorsSubscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Visit Our Website: https://www.9operators.com/

00:00 Introduction and Overview of Topics 01:20 The Impact of ERP Systems on Inventory Management 05:32 The Influence of Social Media on Public Discourse 07:02 The Disruption of Traditional Media and Commerce by Digital Platforms 13:26 The Relevance of Super Bowl Ads in the Current Media Landscape 32:15 The Cost and Value of Working with Creative Agencies 37:32 The Impact of Brand Equity and Branding Investments 45:26 The Frustration of Cold Emails and the Importance of Strategic Networking 53:30 Complexities of Government Funding Programs and Ethical Decision-Making
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00:00 Introduction

08:34 Understanding Consumer Sentiment and Advertising Strategies

15:23 The Impact of Meta on Business Performance

33:36 E-Commerce Strategies and Customer Acquisition

47:43 Brand Expansion and Product Lines

59:33 Brand Equity and Category Expansion

01:03:24 The Challenge of Hubris in Business

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https://learn.sendlane.com/operators

Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

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00:00 The Business of People: Navigating Hiring Challenges

10:22 Organizational Culture and Leadership Impact

29:02 Navigating the Challenges of Hiring and Building Leadership

35:00 The Impact of Growth on Organizational Dynamics

49:48 Executive Roles and Leadership Structure

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The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

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00:00 Introduction

03:41 Chaurene's Career Journey and Leaving Bobby

08:06 Growth and Challenges at ILIA Beauty

14:17 Lessons from Bobby and the Importance of Customer Obsession

22:07 Skills and Insights from the Agency World

27:25 Remote Work and Managing High-Performing Teams

34:22 Generating Sustainable Growth

36:38 Building an Organic Customer Acquisition Baseline

37:38 Alternative Growth Strategies: New Products and Distribution Channels

38:04 Clever Discounting Techniques: Gift with Purchase and Free Customization

39:00 Avoiding Brand Dilution: Thoughtful Discounting and Pricing Strategies

39:29 Hiring the Right Talent and Creating a Holistic Compensation Package

54:46 Focusing on High-Leverage Points for Maximum Growth

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The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

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00:00 Introduction

00:32 International Expansion and Diversification

01:28 Streamlining Logistics and Inventory Management

11:31 The Challenges of Launching New Products

12:55 The Benefits of Planning Product Launches in Advance

28:26 The Impact of Digital Marketing on Sales

30:24 Paid Ads and Physical Retail

40:27 Challenges of Scaling a Business

45:39 Building a Positive Work Culture

54:56 The Importance of People Management

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The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

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Subscribe to The Marketing Operators Podcast here:

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Visit Our Website: https://www.9operators.com/