Anna Wilson has over 21 years experience optimising retention and acquisition strategies for growth for mail order retailers. Working both agency AND client side she has a wealth of experience to share gathered whilst working for brands like Orvis, Boden, The White Company, Able & Cole, Glasses Direct and many more.

She’s now a senior member of the team at Go Direct Marketing where they manage 100s of catalogue mailing campaigns a year.

In this episode, we discuss:

• The seamless integration of online and offline marketing strategies
• The synergy between catalogues and email marketing
• How to leverage customer service and website alignment

Dive in:

[07:02] Maintain brand consistency across social media platforms.

[09:56] Consider email and mail for catalogue distribution.

[13:33] Encourage catalogue use, seize warm customer interest.

[16:20] Consistent website and catalogue branding is crucial.

[19:51] Consider retail partnerships, online presence, and consistency.

[22:40] Insider Tips from Anna!

Find the notes here: https://keepopt.com/212

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