• Omnichannel: B2B eCommerce Strategies and Pitfalls to Avoid with Alex Weston, SparkLayer B2B

  • May 29 2024
  • Duración: 33 m
  • Podcast

Omnichannel: B2B eCommerce Strategies and Pitfalls to Avoid with Alex Weston, SparkLayer B2B Por arte de portada

Omnichannel: B2B eCommerce Strategies and Pitfalls to Avoid with Alex Weston, SparkLayer B2B

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  • Resumen

  • Alex Weston leads the commercial strategy for SparkLayer B2B, a fast growing eCommerce B2B offering, which helps you to manage and grow your wholesale customer base.

    In this episode, we discuss:

    • How to build a successful B2B eCommerce strategy
    • Understanding the needs of B2B customers
    • Tailoring the experience
    • The long-term benefits of B2B eCommerce

    Dive in:

    [04:51] B2B offers scalable, economical way to expand.

    [08:26] Selling to businesses requires different strategy.

    [09:45] Merchants must plan and market for success.

    [14:16] Biggest used features of the SparkLayer system.

    [17:06] 50-50 split between experienced and new B2B merchants.

    [20:34] Insider Tips from Alex!

    Find the notes here: https://keepopt.com/206

    Download Shopify's new industry report >> https://keepopt.com/shopify

    ****

    Get all the links and resources we mention & join our email list at https://keepopt.com

    Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

    Interested in being a Sponsor? go here: https://keepopt.com/sponsor
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