Omnichannel by OmnichannelX

De: Omnichannel by OmnichannelX
  • Resumen

  • World-leading experts teach you how to build scalable, personalisation-ready, omnichannel strategies and solutions on the OmnichannelX podcast.
    Copyright 2019 All rights reserved.
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Episodios
  • Ep. 40 – Think Fast! AI and Truth Collapse
    Jun 27 2024
    1. When both simple and sophisticated AIs become universal, how will we tell real from synthetic? And if we can't, what do we do as individuals and societies to maintain coherence in our institutions, cultures, and our own sense of internal stability?

    Today we're starting a productive discussion about Truth Collapse: The AI-accelerated meta-crisis that could make or break the world.

    What you'll learn:

    • The importance of humility and understanding our vulnerabilities to predict and prepare for the future.
    • The psychological manipulation techniques used by tech companies, such as Skinner boxes and addictive design.
    • The role of AI in cultural participation and the associated risks.
    • The potential dangers of AI in terms of emotional manipulation and truth collapse.
    • Legislative measures that could mitigate the negative impacts of AI.
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    58 m
  • Ep. 39 – Think Harder: The dark side of content and AI
    May 28 2024

    Understanding AI Ethics is crucial as we integrate artificial intelligence more deeply into our societies. This article explores five essential insights into AI ethics that help safeguard our future.

    Explore the ethical complexities of AI and technology in this insightful podcast with Noz Urbina and Larry Swanson. Learn about the manipulation tactics of big tech, the historical power of corporations, and the crucial role of government in technology regulation.

    What you'll learn:

    • Understand the dual aspect of AI and technology: potential benefits and significant ethical dilemmas
    • How technologies, particularly AI, are designed to exploit human psychology for profit (e.g., social media platforms using addiction mechanics)
    • Historical roots of corporate power and its implications for modern-day technology practices
    • Insight into the necessity for governmental intervention and effective policy-making to regulate tech companies and protect societal interests
    • An exploration of personal and collective responsibility in fostering a healthier relationship with technology and governance.

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    49 m
  • Ep. 38 – The state of omnichannel in financial services w/ Robyn Eastlake
    Apr 30 2024

    Noz Urbina and Robyn Eastlake discussed the current state of omnichannel in the financial services sector, emphasizing its crucial role in meeting users' needs and staying connected with businesses. They highlighted the importance of content efforts being connected and omnichannel, and offered tips on how to implement successful omnichannel strategies. They discussed the challenges of creating a successful content strategy in the financial services industry, including balancing short-term goals with long-term thinking and leveraging AI in content design and automated experience design. They also explored the potential of AI in content production while maintaining the value of human creativity, and emphasized the need for a hybrid approach that leverages the strengths of both AI and human creativity.

    "The challenge is always how do you remind everybody in the day to day that [long-term relationship building] is the goal. You have your setup where you have your manufacturing side of the business deciding lending policy and then you have your distribution, still pretty much set up by channel. They're not usually pretty well connected... Making sure that users feel valued, they feel safe, they're protected, and that the things that are being served to them are appropriate to them is hugely valuable for businesses." – Robyn Eastlake Listen now

    What you'll learn
    • Omnichannel Mastery: Insights on navigating omnichannel strategy in financial services.
    • Content Meets AI: How AI is shaping content strategies and what pitfalls to avoid.
    • User-Centric Design: The importance of aligning content with user needs and expectations.
    • Navigating Challenges: Key strategies for overcoming common obstacles in financial services.
    • Future Trends: Predictions on the evolution of content and digital experiences.
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    46 m

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