On Top of PR with Jason Mudd

De: Jason Mudd Axia Public Relations
  • Resumen

  • Jason Mudd is a professional public speaker, trusted adviser, and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, Jason has worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in 2002, ranked by Forbes as one of America’s Best PR Agencies. Jason is a certified PR Measurement Master, and clients love his commitment, candor, innovation, passion, and his award-winning team. Jason also writes about public relations best practices for 43 American City Business Journals across the U.S., public relations industry trade media, and other national business news outlets. He’s also the host of Axia’s podcast, On Top of PR. On Top of PR is a videocast to help corporate communications and marketing leaders leverage the power of PR to build a strong brand and great reputation. Every other Tuesday, we have a featured guest and discuss PR and marketing topics, tips, and trends. We want to help every active and aspiring PR professional stay on top of PR. Let us show you how to use the power of PR to build a strong brand and great reputation for your company to attract more leads and earn more customers.
    © 2023 Axia Public Relations
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Episodios
  • How Del Monte Foods engages Gen Z with innovative PR strategies
    Nov 12 2024

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    In this episode, Bibie Wu joins On Top of PR host Jason Mudd to discuss how Del Monte Foods balances innovation and tradition in its PR strategies.

    Tune in to learn more!

    Our Guest:

    Our episode guest is Bibie Wu, chief communications and technical development officer at Del Monte Foods. She leads marketing, corporate communications, investor relations, product and packaging research and development, and environmental, social, and governance for Del Monte Foods' powerful portfolio of brands.


    Five things you’ll learn from this episode:

    1. Balancing a 130-year-old heritage brand legacy with innovation

    2. Staying relevant with emerging trends

    3. The launch and strategic plan behind Joyba Bubble Tea

    4. Engaging Gen Z and Zillennials through influencer marketing

    5. The importance of synergy across teams during campaigns

    Quotables

    “We like to say, ‘This is not your grandmother's Del Monte.’ You can make so much more than just a green bean casserole. We’re innovating for today’s consumer and staying on top of what's popular in culinary flavor trends.” — @Bibie Wu

    “People are getting their ideas and the recipes from social, from TikTok, etc., so we're incorporating those trends into our product.” — @Bibie Wu

    “It’s all about synergy — integrating the PR agency, digital team, brand team, or internal media planning, it’s important to make campaigns that can be meaty across all those platforms.” — @Bibie Wu

    “We've been putting more of our efforts behind developing products and marketing campaigns that speak to these younger millennials and Gen Z because they're going to be the families of tomorrow.” — @Bibie Wu

    “That's why we name the show On Top of PR — because there are so many topics, tips, and trends that our audience has to stay on top of that we do our best to try to bring those relevant topics to the table.” — @JasonMudd9

    If you enjoyed this episode, please take a moment to share it with a colleague or friend. You can also support us through buy me a coffee or by leaving us a quick podcast review.


    About Bibie Wu

    Bibie Wu has more than 20 years of experience in consumer packaged goods marketing leadership with many well-known and respected brands at General Mills and Campbell's. Before joining Del Monte in 2018, she served as Henkel’s vice president of marketing and head of laundry conditioners and home care. She was also responsible for Henkel’s omnichannel and visual branding departments. She is a graduate of Amherst College and received an MBA from Dartmouth College.



    Guest’s contact info and resources:

    Bibie Wu on LinkedIn

    Del Monte Foods website


    Additional Resources:

    How influencer partnerships can boost PR campaigns

    Support the show

    • On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
    • On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.


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    32 m
  • Legendary journalist Mort Crim on media evolution, authenticity, and truth
    Oct 28 2024

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    In this episode, Mort Crim joins On Top of PR host Jason Mudd to discuss his career highlights, truth in journalism, and his newest memoir, “Anchored: A Journalist’s Search for Truth.

    Tune in to learn more!


    Our Guest:

    Our episode guest is Mort Crim, a retired journalist, author, lecturer, and motivational speaker. He inspired the Anchorman character Ron Burgundy.


    Five things you’ll learn from this episode:

    1. The inspiration behind Anchorman’s Ron Burgundy
    2. Mort’s journalism career highlights and pivotal moments
    3. Maintaining a trusted image in journalism and PR
    4. How the media has changed and ways to adapt
    5. Mort’s book, “Anchored: A Journalist’s Search for Truth”

    Quotables

    “I have a philosophy that if you run fast enough, old age can’t catch you.” — @Mort Crim

    “Never have an ego or have arrogance about yourself because you never know when you're going to need help or the support of others in your community.” — @JasonMudd9

    “It's all about the story. History is made up of stories. We call journalists the people who write the first draft of history. But that hasn't changed — for all of the technological change, for all the proliferation of media — it's still about content.” — @Mort Crim

    “Become a good writer, and if you're a good writer, I can teach you how to stand in front of a camera. I can teach you how to hold the microphone. I can teach you how to be a broadcaster. But I can't teach you how to think, and I can't teach you how to write.” — @Mort Crim

    “Journalism is a profession that requires, first of all, a commitment to honesty and truth. But secondly, you need training. You need to have some understanding and experience in how to recognize a story, how to organize a story, how to tell a story in a way that is meaningful to the audience.” — @Mort Crim

    “PR needs to be all about the audience of the news outlet when you're pitching media.” — @JasonMudd9


    If you enjoyed this episode, please share it with others, buy me a coffee, or leave us a quick podcast review.


    About Mort Crim

    Mort Crim is a journalist, author, lecturer, and motivational speaker. He is the main inspiration for the character Ron Burgundy, a news anchor in the Anchorman movie series. His network and local broadcast experience in radio and TV includes five years as a correspondent for ABC in New York City and two decades as a senior editor and anchor for WDIV-TV, an NBC affiliate station in Detroit. He was backup for Paul Harvey’s “The Rest of the Story” radio program for five years. He is the author of eight books, including his most recent memoir, “Anchored: A Journalist's Search for Truth.”


    Guest’s contact info and resources:

    Mort Crim on X

    Mort Crim on LinkedIn

    Mort Crim on Facebook

    Mort Crim’s website

    Support the show

    • On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
    • On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.


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    38 m
  • How an insurance carrier manages crisis communications
    Oct 14 2024

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    Disclaimer: We edited portions of this recording from its originally aired version at Citizens Property Insurance Corporation's request.

    In this episode, Doug Filaroski joins host Jason Mudd to discuss how a property insurance company manages crisis communications.

    Tune in to learn more!


    Our Guest:

    Our episode guest is Doug Filaroski, senior communications representative at Citizens Property Insurance. He manages crisis communications projects, provides strategic consulting, and oversees the production of all types of content — from leadership messaging to digital communications and video.


    Five things you’ll learn from this episode:

    1. Citizens Property Insurance’s communications strategies

    2. How to respond to a crisis

    3. The role of crisis response centers during catastrophic events

    4. The importance of fraud prevention campaigns

    5. Why companies need a crisis communication plan

    Quotables

    “We feel a great responsibility — because we are the state or the people's insurance company — to provide them with good service.” — @Doug Filaroski

    “Florida was responsible for 79% of all the lawsuits in the United States against property insurance companies.” — @Doug Filaroski

    “When I started with a company about 10 years ago, I don't think we had as good a plan as we have now. So one of the best tips is to have a plan. Frankly, a lot of people I talk to in crisis communications don't really have a formal plan.” — @Doug Filaroski

    “I'm personally a big fan of templates. If I have to send the same email twice, I'd sure like to have a template for it for the third time, and I always encourage my teammates to do the same thing.” — @JasonMudd9

    “A lot of the comments you're making speak to the culture of your organization and that you obviously care and you're there to serve, as opposed to just being the solution that's the least desirable for your customers. I think that really matters and goes a long way.” — @JasonMudd9


    If you enjoyed this episode, please share it with others or leave us a quick podcast review.


    About Doug Filaroski

    Doug is a former journalist who's covered presidential campaigns, government corruption, and growth. He now works as a corporate storyteller. After stints at a Fortune 500 company and the JAX Chamber, he moved on to internal, external, and crisis communications for Citizens Property Insurance in Florida. Doug is also the vice president of communications for the Florida Chapter of the International Association of Business Communicators.


    Guest’s contact info and resources:

    Doug Filaroski on X

    Doug Filaroski on LinkedIn

    Citizens Property Insurance website

    International Association of Business Communicators

    International Association of Bu

    Support the show

    • On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
    • On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.


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    36 m

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