The other day I received a comment on social media about how I did not look great in a video. In the past, I would have been reactive. Instead, I just laughed out loud.

In today’s episode, I share my practice in becoming more confident and comfortable with myself and my online business.

It has been a journey, and it is definitely still ongoing, but if this Philly-born, 90s era-raised girl can do it, so can you.

In this episode, you’ll hear…

• Why perfectionism is the enemy of content
• How changing the stories you tell yourself can make you less reactive to negative comments
• The importance of practicing detachment from your business

Click here to find the full show notes and transcript for this episode.

RESOURCES:

• Join the waitlist for my book “When I Start My Business I’ll Be Happy: A Practical, No BS Guide to to Successful Online Entrepreneurship”
• Sign up for my free weekly email “Sam’s Sidebar”
• Join the Free Legal Workshop to learn how to get your business legally protected today!

CONNECT:

• Sam on Instagram
• Sam on Facebook
• On Your Terms on Instagram

DISCLAIMER

Produced by NOVA Media

In the last episode, I talked some smack about social media: It’s bad for your mental health, your content won’t have great longevity or searchability, etc. So this episode I cover what to do instead, or in addition to, social media.

First, I break down discovery vs. nurturing. Then, I explain why email is a great nurturing platform. And finally I talk about when social media can be an effective marketing tool, if you still really want to use it.

I hope you’re enjoying these “Online Business Summer School” episodes, including the background sounds from beautiful Long Island!

In this episode, you’ll hear…

• The difference between discovery vs. nurture platforms
• Why email is a great marketing tool
• Where social media can be helpful

Click here to find the full show notes and transcript for this episode.

RESOURCES:

• Join the waitlist for my book “When I Start My Business I’ll Be Happy: A Practical, No BS Guide to to Successful Online Entrepreneurship”
• Sign up for my free weekly email “Sam’s Sidebar”
• Join the Free Legal Workshop to learn how to get your business legally protected today!

CONNECT:

• Sam on Instagram
• Sam on Facebook
• On Your Terms on Instagram

DISCLAIMER

Produced by NOVA Media

Social media is designed to be addictive. Summer can be a great time to evaluate your social media usage– both consumption and creation.

In this episode, I describe my experience scaling back on social media and scaling up in other areas of my personal life and business.

I give you tips in case you want to do the same. I cover delegating to team members, pivoting towards more evergreen content, and re-evaluating your production approach.

In this episode, you’ll hear…

• Why you might want to scale back on social media
• The power of evergreen content like blogs, podcasts, and YouTube videos
• How to approach the social media content you do decide to make

Click here to find the full show notes and transcript for this episode.

RESOURCES:

• Join the waitlist for my book “When I Start My Business I’ll Be Happy: A Practical, No BS Guide to to Successful Online Entrepreneurship”
• Sign up for my free weekly email “Sam’s Sidebar”
• Join the Free Legal Workshop to learn how to get your business legally protected today!
• Watch “Walking you through my CALM, social media-free, marketing strategy” by Art By Louise (YouTube)

CONNECT:

• Sam on Instagram
• Sam on Facebook
• On Your Terms on Instagram

DISCLAIMER

Produced by NOVA Media

Welcome to the first episode of the Summer School series! This summer I’ll be creating short weekly episodes on the go- while I’m at the gym, on a walk. etc. In each one, I’ll share one lesson I’ve learned about business and life.

Today’s lesson: Find a balance between creativity and strategy in your business content creation. Don’t let strategy strangle your creativity and joy. But, of course, don’t get too far away from your business objectives.

In this episode, you’ll hear…

• What you can expect from the Summer School series
• The importance of finding balance between creativity and strategy
• Why you need be clear on what you’re doing and how you’re doing it

Click here to find the full show notes and transcript for this episode.

RESOURCES:

• Join the waitlist for my book “When I Start My Business I’ll Be Happy: A Practical, No BS Guide to to Successful Online Entrepreneurship”
• Sign up for my free weekly email “Sam’s Sidebar”
• Join the Free Legal Workshop to learn how to get your business legally protected today!

CONNECT:

• Sam on Instagram
• Sam on Facebook
• On Your Terms on Instagram

DISCLAIMER

Produced by NOVA Media

Today’s episode is a recording of my new free legal training “Five Steps to Legally Protect and Grow Your Online Business”. I share the step-by-step plan you need to do to set the legal foundation to protect yourself, your business and have the ability to grow and scale successfully.

Step one is adjusting your mindset. Step two is how to register as the right kind of business entity. Step three is getting business insurance in place so you don’t owe anything if you get sued. Step four is how to protect your boundaries with contracts. And step five is knowing your scope of practice. Don’t worry, I will explain each step in-depth.

At the end of the episode, I take time to answer frequently asked questions about The Ultimate Bundle® and how it’s built to help you with these steps.

In this episode, you’ll hear…

• Why you need to register your business
• What business insurance protects you and your business from
• Why a scope of practice is important

Click here to find the full show notes and transcript for this episode.

RESOURCES:

• Join the waitlist for my book “When I Start My Business I’ll Be Happy: A Practical, No BS Guide to to Successful Online Entrepreneurship”
• Grab the Ultimate Bundle® on Sale
• Sign up for my free weekly email “Sam’s Sidebar”

CONNECT:

• Sam on Instagram
• Sam on Facebook
• On Your Terms on Instagram

DISCLAIMER

Produced by NOVA Media

Are you using the free contracts provided by platforms like Thinkific or Kajabi to protect your online business? If so, you might be wondering if they’re really enough to keep you legally covered. Today, I'm breaking down why these default terms of use might not be as protective as you think and what steps you can take to ensure your business is truly safeguarded. We'll explore the inadequacies of these free contracts and discuss how to create customized terms that reflect your unique business needs.

In this episode, you’ll hear…

• Why free contracts from platforms like Thinkific and Kajabi might not be enough.
• The importance of having customized terms of use for your business.
• Common inadequacies in free contracts and how they can affect your business.
• How to protect your intellectual property with tailored contracts.
• The role of customized financial terms and payment policies in your legal protection.

Click here to find the full show notes and transcript for this episode.

RESOURCES:

• Join the waitlist for my book “When I Start My Business I’ll Be Happy: A Practical, No BS Guide to to Successful Online Entrepreneurship”
• Sign up for my free weekly email “Sam’s Sidebar”
• Join the Free Legal Workshop to learn how to get your business legally protected today!

CONNECT:

• Sam on Instagram
• Sam on Facebook
• On Your Terms on Instagram

DISCLAIMER

Produced by NOVA Media

This episode comes to you from the M trail in San Luis Obispo, California. I realized I was falling back into a bad habit of mine so I pulled out my phone to make a voice recording to share with my future self and with all of you!

While I was hiking, I was spending the whole time being worried about snakes, tarantulas, weird bugs, and being very, very high up. This is a bad habit of mine that I fall into with my business journey too. I focus so much on my fears. I fight and resist and struggle my way through it, and then I wonder why I’m feeling tired and unhappy.

Sometimes you can re-hike a trail, but there are a lot of things you don’t get to redo in life. Here’s a reminder to myself and all of us to enjoy the journey, not fixate on fears, and be proud of the heights we’ve achieved.

In this episode, you’ll hear…

• How hiking is like building a business
• The power of stopping yourself mid-habit
• Being a peace with the process

Click here to find the full show notes and transcript for this episode.

RESOURCES:

• Where I was hiking
• Join the waitlist for my book “When I Start My Business I’ll Be Happy: A Practical, No BS Guide to Successful Online Entrepreneurship”
• Sign up for my free weekly email “Sam’s Sidebar”
• Join the Free Legal Workshop to learn how to get your business legally protected today!

CONNECT:

• Sam on Instagram
• Sam on Facebook
• On Your Terms on Instagram

DISCLAIMER

Produced by NOVA Media

One of the core startup costs for an online business is business insurance. In today’s episode, I teach you about business insurance and the general cost you can expect.

Business insurance is critical for financially protecting your business. Even if you just receive a nasty lawyer letter threatening to sue you for liability, your business insurance will step in with their own lawyer to act on your behalf.

I go over the key terms you need to know: Premiums, deductible, liability limits, exposure, policy limits, and exclusions. Then I explain how they all interact to create how much you pay and how much you are protected.

If you’re an online coaching business, you can expect liability insurance to cost somewhere between $400-$1,000. Trust me, it’s worth it.

In this episode, you’ll hear…

• Why business insurance is important
• Key business insurance terms explained
• How much you can expect to pay for liability insurance as an online coach

Click here to find the full show notes and transcript for this episode.

RESOURCES:

• My affiliate link for Alternative Balance
• Join the waitlist for my book “When I Start My Business I’ll Be Happy: A Practical, No BS Guide to to Successful Online Entrepreneurship”
• Sign up for my free weekly email “Sam’s Sidebar”
• Join the Free Legal Workshop to learn how to get your business legally protected today!

CONNECT:

• Sam on Instagram
• Sam on Facebook
• On Your Terms on Instagram

DISCLAIMER

Produced by NOVA Media