Welcome to the Onya Mic Podcast with your host Ashley Monk. In this episode, Ashley is joined by Leah Hartzell who is currently a faculty member at the Indiana Wesleyan Institute’s business division.

Internal marketing brings an organization together to work on a mission toward the vision. Leah believes that the most important audience of a brand is its employees. The more these people understand and connect with an organization’s brand, there will be more advocates for what the organization stands for. 

Ready to dive in? Here are three key topics that Ashley and Leah touch on in this episode:

1. Why internal marketing can be an overlooked aspect of business

2. Strategies for marketing to your team

3. What it’s costing you when you don’t engage your team

Enjoy this conversation and let us know what your thoughts are on this episode. We are excited to connect with you!

https://www.onyamark.com/

Today we welcome sports marketing professional and the events manager of the Indianapolis Colts Taylor Sidwell. Join in the conversation as Ashley Monk interviews Taylor. Together they talk about grassroots marketing for sports and some of Taylor’s stories. 

Here are three key topics to keep in mind as you dig into this episode:

1. What grassroots marketing is and isn’t.

2. Challenges and opportunities in adding a personal connection to your marketing

3.  Factors that indicate your efforts are a success

Sports isn't just about the games; it's a unifying force. It serves as a platform for spreading ideas that can positively impact communities. By spotlighting exceptional sports experiences through grassroots marketing, we actively contribute to the positive influence sports can have.

Do you agree? Connect with us via our social channels and let’s talk about your thoughts on this episode.

According to EY, despite the economic pressures and challenges of this year, the hospitality industry defies expectations with rising demands. This was attributed to the years-long pandemic that created a pent-up demand for leisure and encouraged people to explore new destinations.

In this episode of the Onya Mic Podcast, Ashley Monk interviews Tina Crawford, Area Director of Sales Hotel Indy. Join in the conversation as they talk about the hospitality industry and marketing.

It is no secret that you need to tailor your marketing to cut through the noise and get the attention of the community that you want to attract. Tina talks about the collaboration done for the marketing of Hotel Indy and the strategies their team utilized to bring people to the hotel with diverse interests and backgrounds.

Marketing challenges and opportunities are also discussed and Tina shares the differences in marketing after the pandemic concerning hospitality. Investing in public relations is an opportunity that is also highlighted in this episode. 

We are excited to deliver this conversation to you. Don’t wait and dive right into it.

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https://www.onyamark.com/