In this insightful episode of OPTICS™ in Action, host Ryan Weiss interviews Andy Pace, the founder of the Green Design Center and a leading voice in the healthy home movement. Andy shares his transformative journey from a traditional career in construction to becoming a passionate advocate for non-toxic, environmentally conscious building practices.

The conversation begins with Andy recounting a pivotal moment in his career—an incident involving toxic coatings that nearly cost him everything. This experience drove him to question the safety of commonly used building materials and ultimately inspired him to create the Green Design Center, a business dedicated to providing safer, sustainable alternatives.

Ryan and Andy explore the nuances of green design, discussing how true sustainability goes beyond environmental impact to consider the health and well-being of building occupants. Andy emphasizes the importance of consumer education, highlighting the hidden dangers in everyday building materials and the need for greater transparency in the industry.

Listeners will gain valuable insights into the challenges of balancing sustainability with human health and learn practical tips for making safer, healthier choices in their own homes or businesses. Whether you're a homeowner, builder, or simply interested in creating a healthier living environment, this episode offers a wealth of information and inspiration.

In this episode of OPTIC(S)™ in Action host Ryan Weiss interviews Allan Draper, an entrepreneur managing a portfolio of 28 diverse businesses, including pest control, software, product companies, a law firm, and more. Draper shares his passion for the startup phase of businesses and the importance of people and processes in scaling operations.

He emphasizes the significance of hiring skilled operational partners, maintaining core values, and adapting practices to different market needs while ensuring safety and efficiency.

Draper also highlights the value of understanding the "why" behind processes, fostering a culture of feedback, and openly addressing failures to drive growth and improvement. Both Weiss and Draper agree on the importance of learning from failures and maintaining transparency to build stronger connections and credibility within their teams. Draper concludes by inviting listeners to connect with him on social media or through his website, where he offers free 15-minute consultation calls.

In this episode of OPTIC(S)™ in Action, Ryan Weiss interviews Spencer Padway, CEO of Search Nurture and Project FBA.

Spencer shares his marketing journey, highlighting how his agency, Search Nurture, focuses on turning negative business inflection points into positives. He explains that Search Nurture initially addressed a common industry issue by allowing clients to hire their account managers, transforming a typically negative situation into a beneficial one for all parties involved.

Spencer emphasizes the importance of transparency, leading by example, and understanding the "why" behind processes to foster innovation and satisfaction within his team. He concludes by encouraging listeners to connect with him on LinkedIn or via the Search Nurture website.