In this in-depth conversation, Dr. Jeff D. Standridge, a seasoned expert on sales, leadership, and organizational growth, shares invaluable insights on the art of selling, the psychological aspects of sales leadership, and strategies for sales team management. Leighann hosts this enlightening discussion, exploring topics from overcoming call reluctance to optimizing sales performance through internal processes. They delve into how effective sales teams are led, the critical balance of results and relationships, and the impact of organizational support on sales success. Dr. Standridge also discusses the significance of educational background versus actionable behavior in distinguishing top performers. This episode offers a comprehensive guide for sales professionals and leaders aiming to enhance their strategies and drive growth. Contact Jeff – LinkedIN – https://www.linkedin.com/in/jeffstandridge/ Ready to grow your business? Schedule a call with us today - https://api.leadconnectorhq.com/widget/bookings/discoverysalesleighann Channel Subscribe link - https://www.youtube.com/channel/UC-O7W9DzaRv4waodQKCprIg?sub_confirmation=1 Special Thank you to our Sponsor Genhead – www.genhead.com Robb Conlon – Intro and outro – Westport Studio - https://www.westportstudiosllc.com/ The Brave Ones – Instrumental Version Song by Jan Sanejko - https://artlist.io/royalty-free-music/song/the-brave-ones/119489 Leighann Lovely: Welcome to another episode of Love Your Sales. I am so thrilled today. I have Dr. Jeff D. Standridge, who helps organizations and their leaders generate sustained results in the areas of innovation, strategy, profit growth, organizational transformation, and leadership. Jeff is an instrument rated pilot in both single engine and multi engine aircrafts, formerly a vice president of Axiom Corporation. He has led, [00:02:00] established, and operated And start up business units in North and South America, Europe, Asia, and the Middle East. Jeff serve is serves as the managing director for conductor as well as innovation junkies. That also has a podcast where you are the co host. That's right. That's awesome. He is the co founder and managing partner of Kedron capital partners and teaches in the college of business at the university of central Arkansas. He is also. Retired from the U S army, Arkansas army, national guard, where he was recognized in 2000 as the soldier of the year. This is quite a resume. I am so thrilled. You're also a speaker, trainer, consultant for numerous companies, organizations. You're an author of three books. So why don't you jump in Jeff fill in any of the blanks that I missed. I'm so thrilled to have you. Dr. Jeff D. Standridge: Well, [00:03:00] I am so honored and pleased to be here. And I will tell you that really the only person who calls me Dr. Standridge is my wife. And she only does it when I do something really, really stupid. And she'll say way to go, Dr. Standridge. And so, um, so I get to hear Dr. Standridge quite often because I'm, I'm pretty prone to doing goofy things. So, you know, it is really a pleasure to be here. I'm, I'm excited to visit with you about, about sales and, and, and all things, sales and sales leadership. Leighann Lovely: Yeah, you, I mean, and, and you've written three, right? Three books? No, five. Oh, no. Three. Okay. Three. Three Dr. Jeff D. Standridge: books. Yep. Leighann Lovely: So first tell me a little bit about, you know, the first book that you wrote and what inspired you to do that? Dr. Jeff D. Standridge: Yeah. Technically there are four. Uh, three in recent times. The, the, the first one I wrote back in 2005 with a, with actually a pastor friend of mine. Uh, it's called the abundance principle, five keys to extraordinary living. And we wanted to look at, uh, the, the, the Christian scriptures, but also the, um, the, uh, [00:04:00] uh, just religious texts. And we wanted to look at what were some guidelines there in terms of how we should be living our lives in order to experience the greater degree of fulfillment in the here and now. And, uh, and then in 2018, uh, wrote a book called the innovators field guide. Follow that up in 19 with the top performers field guide. Much of my doctoral research back in the day was in studying the differences in top performers and average performers in, in the healthcare field, ironically, at that time. Uh, and then over time started expanding that research into software developers and database administrators and salespeople and, and, uh, marketing professionals and others. And then, um, The work that I do with the conductor Is really more of a social enterprise focus on helping entrepreneurs and aspiring entrepreneurs in Arkansas, the state where I live, uh, with my coauthor, Jeff Amoran, who runs an organization up in Northwest [00:05:00] Arkansas called Startup Junkies and our Startup Junkie is the name of the organization. And, and he has a podcast called...