Otus is a single platform for teaching, grading, analyzing and planning for K-12 education. It’s designed for administrators, educators, students and families so they can concentrate on what matters most -- learning. Through robust and integrated technology, Otus eliminates the time and ease of use pain points for administrative and teaching tasks. 

Otus employs 8-week cycles for product assessment, actively and rapidly adapting and responding to requests for additions and improvements. They have positioned themselves in the center of the “Venn diagram” of technological needs in education. In this episode, I talk with Otus Co-Founder and Chief Product Officer, Christopher Hull about all of this and much more. Listen as he expertly outlines their product roadmap and also gives me my absolute favorite answer ever received to a question I’ve asked at least 75 times.

Topics In This Episode

The reach of Otus, their 300% revenue growth and market share increase

Customer acquisition, leveraging referrals and social media; crafting the path to product adoption

Otus’ current competitors, how Otus sits in the center of the Venn diagram of meeting needs

Product roadmap: measuring success through “buckets”, key metrics, usage benchmarks, and implementation reporting

Responding to customer requests for both current pain points and future preferences

Otus’ 8-week cycle for product improvement and listening to multiple stakeholders for input

An example of an 8-week cycle

Listening to clients first, then assessing competitors, and combining results

Pricing models and adapting for growth and usage

Simple pricing for launch of a SaaS

Pricing review cadence and processes

Contact Info

Website: otus.com 

Otus (company) LinkedIn: linkedin.com/company/OtusK12 

Chris Hull LinkedIn: linkedin.com/in/chull9

Company Twitter

Christopher’s Twitter

Company Facebook