In this insightful episode, Cody May and Vikram Deol dive deep into the evolving world of buyer representation and its implications for real estate agents. They explore the critical role of brokerages in providing essential training and support, emphasizing the importance of developing robust sales skills.

The conversation also delves into Zillow's influence on the industry, including its new touring agreements and the shift towards team collaborations. Tune in to learn how agents can transform into trusted advisors and thrive amidst the industry's changes.

Here are the main takeaways:

1. The New Era of Buyer Representation: Buyer representation is undergoing significant changes, necessitating the implementation of buyer agreements for agents. Understanding these shifts is crucial for staying relevant in the market.
2. The Role of Brokerages in Agent Support: Many brokerages fall short in offering comprehensive training and support. Agents need to seek out or advocate for better resources to enhance their professional development.
3. The Importance of Sales Skills: Sales skills are indispensable in real estate. Agents must transition from being mere order takers to becoming trusted advisors, guiding their clients through the buying process with expertise.
4. Zillow's Impact and Lead Conversion: Zillow’s lead conversion strategies might not be entirely effective. Agents should prioritize honing their own lead conversion skills and be aware of Zillow’s new touring agreements, which require consumers to sign agreements before touring homes.
5. Adapting to Industry Changes: With Zillow moving towards team-based models and commission structures, agents must focus on delivering excellent service and building strong client relationships to remain competitive in the evolving landscape.

Stay ahead in the changing real estate industry by continually improving your skills and adapting to new trends. Invest in your professional development, become a trusted advisor to your clients, and provide exceptional service to thrive in this dynamic field. Don't forget to subscribe to our podcast for more insights and strategies to elevate your real estate career!

P.S. Whenever you’re ready to take your business to the next level... here are a few ways we can help!

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