Join us on this episode of the Business Class Podcast as we dive into the fascinating world of destination marketing with Mary Quinn Ramer, President of VisitLEX, the destination marketing organization in Lexington, Kentucky. Mary Quinn shares her journey into the DMO space, from her beginnings in PR & Communications to her current role leading VisitLEX.

Discover how VisitLEX has been at the forefront of creativity in earned media, including their groundbreaking move to send an advertisement into space. Mary Quinn's passion for stewardship and her deep connection to her Kentucky roots shine through as she discusses her pride in showcasing the unique charm of Lexington to visitors.

Learn about the innovative campaigns that have put Lexington on the global map, from the iconic Blue Horse brand to the recent aliens-themed campaign that captured imaginations worldwide. Mary Quinn also reflects on the life lessons she's learned as a leader, emphasizing the importance of staying curious and enjoying the moment.

Join us as we explore Mary Quinn's journey, her vision for destination development, and what keeps her excited about the dynamic world of tourism. Take advantage of this inspiring conversation with a leader who embodies the spirit of curiosity, kindness, and authenticity.

Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.

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