Advertising is still one of the most significant sources of revenue for publishers. Digital publishers are always looking to increase their ad revenue using different methods. According to a survey by Digiday, almost 36 percent of revenue to Publishers comes via programmatic sources. Header Bidding is an advanced programmatic technique where publishers offer their ad inventory for advertisers to bid on.

In this episode, Aditya Shenoy, Senior Content Manager at iZooto talks to Tomer Treves, Co-Founder and President, Adnimation to understand how Header Bidding works. Tomer also explains the difference between the different types of header bidding, while revealing the best practices that every publisher should follow to maximize revenue. 

Plagiarism plagues the news publishing industry, over 62% of articles published by major publications aren't unique anymore because of plagiarism. This causes articles to rank poorly on Google Search, not returning views to its fullest potential for the news publisher. But what should a news publisher do in order to tackle plagiarism?

In this episode, Vivek Khandelwal, Founder at iZooto talks to Jeremy Mauboussin, Founder, Plagiashield to understand the impact of plagiarism on website traffic. They also steps that a publisher can take to safeguard their content from plagiarisers. If your content has been copied in the past, you can prevent it in the future from steps discussed in this podcast.