SO HOW DO YOU BALANCE BUSINESS WITH YOUR PERSONAL LIFE?

Today we dive deep into the art of balancing business growth with a fulfilling personal life, especially for those running service-based businesses. If you're striving for success without sacrificing your well-being, this is the podcast for you. Get ready to uncover powerful strategies that will help you manage your time, price your services right, and scale your business without compromising your personal happiness.

Like many of our episodes this one was sparked by a listener's email highlighting their challenge of balancing their business growth with parenting.

In the episode we explore...

• Common challenges faced by service-based business owners.

• The difference between service-based and product-based businesses.

• The impact of these challenges on personal life and business growth.

Time Management and Prioritisation

• The significance of effective time management.

• Practical tips for prioritising tasks and managing time efficiently.

• Techniques like time-blocking and goal setting to enhance productivity.

Pricing Your Services Profitably and Sustainably

• Strategies for pricing services based on value rather than time.

• Importance of market research and understanding costs.

• Steps to set and adjust prices effectively for profitability.

Scaling Your Business

• Building a supportive team and leveraging freelancers.

• Standardising processes and using technology for efficiency.

• The importance of client retention over constantly seeking new clients.

Balancing Parenting and Personal Life with Business Growth

• Creating boundaries between work and personal time.

• Involving family members in the business and understanding their support.

• Practical steps to find balance and manage expectations.

Contact Us Instagram: @philippacraddock Email: hello@philippacraddock.com

Mentioned Links

• Free pricing guide in the Resources section on our website.

• Episode 046: Strategies to Support You with Effective Time Management

I hope you find this episode insightful and helpful. Balancing business and personal life is crucial for long-term success and well-being. Implementing the strategies discussed today will create a more balanced approach to managing your service-based business...

Do you struggle to find budget for marketing?

Here we delve into effective, low-cost marketing strategies that are perfect for small creative business owners. I share practical steps and methods that can help you grow your brand without a significant financial outlay. Here’s what we cover:

Introduction

• The significance of marketing on a budget.

• Personal experience transitioning from a flower design business to supporting creative entrepreneurs.

• The effectiveness of practical, low-investment marketing strategies.

Understanding Budget Marketing

• Definition and importance of budget marketing.

• Benefits of cost-effective strategies for small businesses.

• The role of creativity and innovation in budget marketing.

Common Challenges Faced by Small Business Owners

• Financial constraints and resource allocation.

• Lack of expertise and time management.

• Measuring marketing effectiveness.

Practical Marketing Strategies

• Social Media Marketing:

• • Tips for leveraging Facebook, Instagram, X (formerly Twitter), LinkedIn, and Pinterest.

  • Best practices for creating engaging content.

  • Engaging with your audience and building a community.

• Content Marketing:

• • The importance of valuable, relevant content.

  • Types of content: blogs, videos, social media posts, and podcasts.

  • Creating content that attracts and retains customers.

• Email Marketing:

• • Building and maintaining an email list.

  • Benefits of email marketing for small businesses.

  • Tips for creating effective email newsletters.

Leveraging Online Platforms and Tools

• Budget-friendly tools for marketing: Canva, Adobe Spark, and Google My Business.

• The importance of online reviews and encouraging positive feedback.

• Basic SEO practices to improve website visibility.

Strategic Partnerships

• Forming partnerships with complementary businesses.

• Tips for effective collaborations.

• The power of word-of-mouth and referral marketing.

Measuring and Adjusting Your Marketing Efforts

• Defining clear objectives and KPIs.

• Using analytics tools to track performance.

• Gathering qualitative feedback and adjusting strategies accordingly.
  
  

I hope you findd this episode helpful and inspiring. Remember, effective marketing doesn't require a huge budget. Small, consistent efforts can lead to significant results over time. Start with one or two strategies that resonate most with you and build from there.

Contact Us

Instagram: @philippacraddock
Email: hello@philippacraddock.com

Mentioned Links

• Episode 025: My Guide to Instagram

• Episode 040: Conversation with Nick Jenkins Part 1

• Episode 041: Conversation with Nick Jenkins Part 2

Until next time, with huge love.

Learn practical techniques you can implement right away to take Better Control Of Your Time. In this episode we explore how mastering time management can make a significant difference in achieving your business goals efficiently and effectively.

Introduction

• The value of time as a resource.

• A personal story of balancing new motherhood with starting a business.

• How effective time management helped achieve business success.

Understanding Time Management

• Definition and importance of time management.

• Benefits of effective time management for creative entrepreneurs.

• The impact of poor time management on business and personal well-being.

Practical Tools and Techniques

• Introduction to the Eisenhower Matrix for task prioritisation.

• Steps to categorise tasks using the Eisenhower Matrix.

• Overview of productivity tools: Trello, Asana, and Todoist.

• Methods for creating effective daily and weekly schedules.

• Continuous improvement and flexibility in time management.

Creating a Personalized Time Management Plan

• The importance of frequent review and adjustment of your plan.

• Self-assessment and identifying areas for improvement.

• Staying open to new techniques and tools for better time management.

Conclusion

• Encouragement to implement a robust time management strategy.

• Tips for maintaining a balance between work and personal life.

• Invitation to share your experiences and questions.

A concise 3-page Business Plan can be a game-changer! In today's episode, we dive into the world of business plans in a straightforward, inspiring, and exciting way. Whether you’re starting a new business or refining an existing one, this episode will help bring clarity and direction to your offering.

Here’s what we cover:

Introduction

• The importance of a simple and clear business plan.

• How a concise plan helped clarify our business direction after a major pivot.

Understanding the Purpose of a Business Plan

• Definition and significance of a business plan.

• The benefits of having a concise business plan for personal clarity and business refinement.

• A look back at Episode 038 on assessing the viability of business ideas.

• The role of a business plan in evaluating market demand and financial feasibility.

Key Components of a Three-Page Business Plan

1. Opening Summary: Overview of your business idea and goals.

2. Company Description: Your business concept, vision, and mission. Link to Episode 043

3. Market Analysis: Insights into your target market and competition.

4. Products or Services: Detailed descriptions and unique selling points.

5. Marketing and Sales Strategy: Plans for attracting and retaining customers.

6. Financial Overview: Basic financial projections and budgeting.

Drafting Your Business Plan

• Define your business goals and gather relevant information.

• Create a rough outline and draft each section, focusing on clarity and relevance.

• Keep your plan simple, concise, and aligned with your business goals and values.

• Practical tips and exercises for drafting each component.

Practical Exercises and Tips

• Writing a compelling Opening Summary.

• Crafting a clear and concise Company Description.

• Conducting Market Analysis and highlighting your competitive edge.

• Describing your Products or Services and their benefits.

• Planning your Marketing and Sales Strategy.

• Creating a basic Financial Overview.

Thank you for joining us today! We hope you feel motivated to write your 3-page business plan and transform your ideas into a clear, actionable roadmap to success.

Until next time, with huge love.

Contact Us

• Instagram: @philippacraddock

• Email: hello@philippacraddock.com

Mentioned Links

• Episode 038: Assessing the Viability of Business Ideas

• Episode 043: Crafting Your Vision Statement

What is a Vision Statement and why is it so important?

Unlock the power of a compelling vision statement, Discover why it is more than just words. It's a guiding star that shapes your business's long-term goals and aspirations.

Learn the differences between vision and mission statements and how a clear vision provides clarity, direction, and inspiration. Explore case studies from top brands like Patagonia, IKEA, and Nike,

Tune in now and gain practical tips to craft an effective vision statement for your own business.

https://www.philippacraddock.com/podcast-044

Ready to boost your confidence? You’re in the right place. In this episode, we dive deep into the pervasive issue of imposter syndrome, exploring how it impacts your work and self-worth.

Join me as I uncover practical strategies to recognise, reframe, and conquer these feelings of self-doubt. From personal anecdotes to actionable steps, learn how to turn imposter syndrome into a source of motivation and growth.

I discuss the importance of celebrating your achievements, seeking feedback and support, and embracing imperfection.

Whether you experience occasional self-doubt or chronic imposter syndrome, this episode provides valuable insights to help you transform your mindset and fuel your entrepreneurial journey with confidence and resilience. Listen to empower yourself and take the next step toward your business success.

For the full show notes and additional resources, including the recommended books, visit our website at: https://www.philippacraddock.com/podcast-043

A very warm welcome, today we are looking at the power and significance of having clear business goals, and why it’s such a big deal for you and your business.

Imagine you're driving somewhere new without SatNav and there aren't any road signs for you to follow. You might head roughly in the right direction and with perseverance, eventually stumble upon where you need to get to, but you'll likely take plenty of wrong turns and waste a huge amount of time in the process.

Running a business without clear goals is very much like that. It's a bit tongue-in-cheek, but it’s a straightforward example.

Clear goals are the backbone of any successful business. They give you direction, keep you motivated, and ensure that everyone is working and heading in the same direction, which is essential and helps to keep your role fun and far easier day-to-day.

https://www.philippacraddock.com/podcast-042

In today’s episode, we continue our conversation with Nick Jenkins. If you missed last week's episode you can catch up HERE, where we discussed how Nick enabled Moonpig's extraordinary growth, his unique insights on customer service, building and trusting your team, and marketing.

In Part 2, Nick shares his thoughts on ways to help you overcome the discomfort of pitching by focusing on your passion and the problem your product solves. He shares common mistakes to avoid, and we explore the difference between stubbornness and tenacity, emphasising the importance of being open to feedback.

Nick also highlights the need to focus on your core business before diversifying and the value of simplicity in business communications. He talks about the power of organic growth and genuine customer referrals over gimmicky promotions, and hugely importantly, and my biggest takeaway, he shared his personal strategies for maintaining a healthy work-life balance.

My favourite part of the conversation and biggest takeaway was when Nick shared his personal strategies for maintaining a healthy work-life balance. His approach to scheduling activities outside of work and avoiding unnecessary commitments is inspiring and practical; I hope you find the conversation helpful too.

https://www.philippacraddock.com/podcast-041