This week on P&L, I’m joined by Travis Springer, who shares his firsthand experience of becoming president of his family's cybersecurity firm, Sagiss. This episode is a deep dive into the realities of a multi-generational business transition, from the initial conversations with his father to structuring a multi-year buyout of a founding partner. Travis provides a transparent look at the financial and personal complexities involved, offering a practical blueprint for anyone considering a similar path. We also touch on the challenges of leading a modern tech company, including the ever-present demands of cybersecurity and business continuity.

Tune in this week on P&L for a masterclass on navigating a family business buyout.

Contact Travis at tspringer@sagiss.com

"I think there's just a tendency to say, 'I want my kids to have the best. I've built this business...and if they can just keep doing that and growing it, that's going to set them up for success.'" - Travis Springer

This week on Priorities & Lifestyle:

• Structuring a Tax-Efficient Family Business Buyout

• The Financial and Personal Complexities of a Succession Plan

• From Son to President: Stepping into a Leadership Role

• Navigating Personal Guarantees and Equity in a Buyout Deal

• The Daily Struggles and Rewards of Running a Family Business

Our Favorite Quotes:

"It was very clean from that standpoint of, 'This is what it's worth today. You're going to transition out... Any future growth and the headaches that go with that, you know, you're not at the table anymore.'" - Travis Springer

"Building up that leadership team so that they can sustain something...is very, very crucial." - Rob Schulz

"I've learned to seek out opportunities for projects that have a defined start and finish because it just feels good to be like, okay, that's done." - Travis Springer

About Rob Schulz and P&L Priorities & LIfestyle Podcast

The P&L: Priorities & Lifestyle Podcast is a show for business owners. In each episode, host and financial planner Rob Schulz sits down with business owners and the professionals that serve them to talk about business building, life, money — and the all-important transition out of the business, which inevitably happens to everyone who has ever founded a company.

Email Rob at rob.schulz@schulzwealth.com with questions and comments, or to schedule a one-on-one conversation.

Follow Rob on LinkedIn

Follow Schulz Wealth on LinkedIn

Follow Schulz Wealth on Facebook

Order Rob’s book, Thoughts on Things Financial, on Amazon | Barnes & Noble | Kobo | iBooks | Kindle

Subscribe to the podcast here:

Apple Podcast

Spotify

Audible

And, if you enjoy the show, please leave a review to help others discover the podcast.

*You’re listening to P&L: Priorities & Lifestyle with your host Rob Schulz. Rob is the Founder and President of Schulz Wealth. All opinions expressed by Rob and his guests are solely their own opinions and do not reflect the opinions of Schulz Wealth. This podcast is for informational purposes only and should not be relied upon for investment decisions. Please refer to our website for more information: schulzwealth.com.

This week on P&L, I’m joined by Ron Brissette, a marketing strategist and founder of Morby Create. This episode dives into the strategic power of storytelling in business and why it’s an essential tool for differentiation, not just a creative exercise. We discuss how to avoid "binder projects" (great ideas that lack execution) and the importance of understanding the "why" behind your company's message to resonate more profoundly with your audience and build lasting trust. Ron is a wealth of knowledge and shares how focusing on your core purpose and communicating it through narrative can set you apart from competitors and foster meaningful connections.

Tune in this week on P&L to learn how storytelling can transform your marketing strategy.

Learn more at https://www.morbycreate.com/

“Storytelling is really taking an accurate part about who you are and making it accessible to other people." - Ron Brissette

This week on Priorities & Lifestyle:

• The Strategic Power of Storytelling in Business

• How to Discover and Communicate Your Company's "Why"

• Avoiding "Binder Projects": Turning Ideas Into Action

• Using Your Point of View to Build Trust and Credibility

• Aligning Social Media Strategies with Your Target Audience

Our Favorite Quotes:

"You want your company to have a point of view and you want your customers to know, this is who I'm working with, this is their point of view on things, this is their approach. And that builds trust and that builds confidence when you have that." - Ron Brissette

"I would really encourage everybody out there to tell as many stories as you possibly can." - Rob Schulz

"I'm always like, guys, let's just not make this a binder project where we just wind up with a beautiful binder that is useless." - Ron Brissette

About Rob Schulz and P&L Priorities & LIfestyle Podcast

The P&L: Priorities & Lifestyle Podcast is a show for business owners. In each episode, host and financial planner Rob Schulz sits down with business owners and the professionals that serve them to talk about business building, life, money — and the all-important transition out of the business, which inevitably happens to everyone who has ever founded a company.

Email Rob at rob.schulz@schulzwealth.com with questions and comments, or to schedule a one-on-one conversation.

Follow Rob on LinkedIn

Follow Schulz Wealth on LinkedIn

Follow Schulz Wealth on Facebook

Order Rob’s book, Thoughts on Things Financial, on Amazon | Barnes & Noble | Kobo | iBooks | Kindle

Subscribe to the podcast here:

Apple Podcast

Spotify

Audible

And, if you enjoy the show, please leave a review to help others discover the podcast.

*You’re listening to P&L: Priorities & Lifestyle with your host Rob Schulz. Rob is the Founder and President of Schulz Wealth. All opinions expressed by Rob and his guests are solely their own opinions and do not reflect the opinions of Schulz Wealth. This podcast is for informational purposes only and should not be relied upon for investment decisions. Please refer to our website for more information: schulzwealth.com.

This week on P&L, I’m joined by Austin Smith, a Chief Investment Officer at Schultz Wealth. This episode dives into how we’re adapting our financial planning strategies in today’s volatile market conditions, and what kind of long-term strategies we focus on for those with retirement portfolios. Austin is a wealth of knowledge and shares why, though it’s important to focus on day-to-day market changes, we really need to look at the long-term horizon when risk-managing, depending on the client’s goals.

Tune in this week on P&L to learn how we're navigating 2025's market volatility.

Learn more at https://schulzwealth.com/

"It's hard to make strategic decisions, purchasing decisions, any decisions at all when stuff can flip flop so quickly." - Austin Smith

This week on Priorities Lifestyle:

• Financial Planning Strategies In Volatile Markets

• How We Tailor Investment Strategies For The Client’s Goals

• What Do Retirement Portfolios Look Like In Today’s Market

• Strategically Allocating Assets For Risk Management

• The Importance Of Being Adaptable

Our Favorite Quotes:

• "When you talk about really any big company, you could probably go back and find the time in that company's history where it was down 30, 40, 50%." - Austin Smith

• "We're certainly not a set it and forget it shop by any stretch. We're not trying to predict the future, but we certainly are always trying to understand why things are how they are." - Rob Schulz


• “Ultimately managing that after tax investment return is the most important piece." - Austin Smith

About Rob Schulz and P&L Priorities & LIfestyle Podcast

The P&L: Priorities & Lifestyle Podcast is a show for business owners. In each episode, host and financial planner Rob Schulz sits down with business owners and the professionals that serve them to talk about business building, life, money — and the all-important transition out of the business, which inevitably happens to everyone who has ever founded a company.

Email Rob at rob.schulz@schulzwealth.com with questions and comments, or to schedule a one-on-one conversation.

Follow Rob on LinkedIn

Follow Schulz Wealth on LinkedIn

Follow Schulz Wealth on Facebook

Order Rob’s book, Thoughts on Things Financial, on Amazon | Barnes & Noble | Kobo | iBooks | Kindle

Subscribe to the podcast here:

Apple Podcast

Spotify

Audible

And, if you enjoy the show, please leave a review to help others discover the podcast.

*You’re listening to P&L: Priorities & Lifestyle with your host Rob Schulz. Rob is the Founder and President of Schulz Wealth. All opinions expressed by Rob and his guests are solely their own opinions and do not reflect the opinions of Schulz Wealth. This podcast is for informational purposes only and should not be relied upon for investment decisions. Please refer to our website for more information: schulzwealth.com.

Vince Poscente is a New York Times bestselling author, a former Olympian, and a motivational speaker, and he joined me this week to share the core themes and lessons of his books “The Ant And The Elephant” and “The Earthquake”. This episode goes a bit deeper emotionally than we typically go on P&L, but everything Vince shares is centered around the need for your actions to be consistent with your subconscious mind, which leads to better decision-making and success in business.

Tune in this week on P&L to learn the importance of integrity in achieving success!

Contact Vince at info@vinceposcente.com

"Winning is a journey of integrity. Am I aligned with who I am, what I believe in? That's winning. " - Vince Poscente

This week on Priorities Lifestyle:

• Why You Should Get Your Valuation Before You Think About Selling

• Navigating Emotional Transitions in M&A Deals

• Understanding Your Business’s True Value

• Embracing New Beginnings After Selling Your Business

• What Your Business Looks Like Post-Sale

Our Favorite Quotes:

• "When fear is high and confidence is low, you underperform, and then your results are compromised." - Vince Poscente


• "Calm seas, an able sailor never did they make." - Rob Schulz


• "What got you here isn't necessarily going to get you there." - Vince Poscente

About Rob Schulz and P&L Priorities & LIfestyle Podcast

The P&L: Priorities & Lifestyle Podcast is a show for business owners. In each episode, host and financial planner Rob Schulz sits down with business owners and the professionals that serve them to talk about business building, life, money — and the all-important transition out of the business, which inevitably happens to everyone who has ever founded a company.

Email Rob at rob.schulz@schulzwealth.com with questions and comments, or to schedule a one-on-one conversation.

Follow Rob on LinkedIn

Follow Schulz Wealth on LinkedIn

Follow Schulz Wealth on Facebook

Order Rob’s book, Thoughts on Things Financial, on Amazon | Barnes & Noble | Kobo | iBooks | Kindle

Subscribe to the podcast here:

Apple Podcast

Spotify

Audible

And, if you enjoy the show, please leave a review to help others discover the podcast.

*You’re listening to P&L: Priorities & Lifestyle with your host Rob Schulz. Rob is the Founder and President of Schulz Wealth. All opinions expressed by Rob and his guests are solely their own opinions and do not reflect the opinions of Schulz Wealth. This podcast is for informational purposes only and should not be relied upon for investment decisions. Please refer to our website for more information: schulzwealth.com.

All too often, business owners go to sell their business and find that the value wasn’t what they were expecting. Sometimes that’s a positive thing, and it’s often a negative.

This week on P&L, Patrick Lange joined me to discuss business valuations, why you need them before you even think about selling a business, and the emotions that are often tied to that number. We talk about what owners need to expect when selling their business, why it’s important to be realistic about what it’s worth, and the transition process that happens when businesses are passed down to children.

Tune in this week on P&L to learn your business’s true value.

Contact Patrick at (850) 669-2498

"You should get paid today for what you've built, what you've built in the past. When you sell, you should get paid for future performance." - Patrick Lange

This week on Priorities Lifestyle:

• Why You Should Get Your Valuation Before You Think About Selling

• Navigating Emotional Transitions in M&A Deals

• Understanding Your Business’s True Value

• Embracing New Beginnings After Selling Your Business

• What Your Business Looks Like Post-Sale

Our Favorite Quotes:

• “I consistently preach that if you own a company, you should get a valuation done and know what your business is really worth." - Patrick Lange

• “You know, we are human beings and the emotional part of it is absolutely real." - Rob Schulz

• “Some people who have a business that's worth a million dollars, they’ll say, if I can get above $150,000, I take it. I have others with a business that's worth a million dollars, and they tell me they're not going to leave for less than 10 million." - Patrick Lange

About Rob Schulz and P&L Priorities & LIfestyle Podcast

The P&L: Priorities & Lifestyle Podcast is a show for business owners. In each episode, host and financial planner Rob Schulz sits down with business owners and the professionals that serve them to talk about business building, life, money — and the all-important transition out of the business, which inevitably happens to everyone who has ever founded a company.

Email Rob at rob.schulz@schulzwealth.com with questions and comments, or to schedule a one-on-one conversation.

Follow Rob on LinkedIn

Follow Schulz Wealth on LinkedIn

Follow Schulz Wealth on Facebook

Order Rob’s book, Thoughts on Things Financial, on Amazon | Barnes & Noble | Kobo | iBooks | Kindle

Subscribe to the podcast here:

Apple Podcast

Spotify

Audible

And, if you enjoy the show, please leave a review to help others discover the podcast.

*You’re listening to P&L: Priorities & Lifestyle with your host Rob Schulz. Rob is the Founder and President of Schulz Wealth. All opinions expressed by Rob and his guests are solely their own opinions and do not reflect the opinions of Schulz Wealth. This podcast is for informational purposes only and should not be relied upon for investment decisions. Please refer to our website for more information: schulzwealth.com.

Matt Michel joined me this week for a deep dive into the psychology of a business owner when selling their business. We spoke about the differences between owning a “job” and owning a “business”, the importance of culture both within your business and your family, and the careful balance of passing down wealth. Matt shared the ways that selling a business results in a loss of identity, and the ways that business owners can cope with the “loss” that accompanies those sales. He also spoke about his books, and why it’s so important to him to write these stories down for future generations.

Tune in this week on P&L to learn how to prepare for life after your business.

Contact Matt Michel at mattmichel@mail.com

"It's the biggest transaction of your life, right? This is not a DIY project." - Matt Michel

This week on Priorities Lifestyle:

• How selling a business can result in a loss of identity and purpose

• Preparing for the day after selling a business

• Instilling a cultural approach to wealth management within your family

• Why storytelling is so significant when passing down family legacies

• Matt’s upcoming book and what led to its creation

Our Favorite Quotes:

• "Culture is everything. Strategy has to be executed to work. Culture is self-executing." - Matt Michel

• "Man, could my children and grandchildren learn a lot from some of the mistakes I've made, right?" - Rob Schulz

• “Most people own a job, not a business. It does not become a business until you can leave it for a month and it still operates without you." - Matt Michel

About Rob Schulz and P&L Priorities & LIfestyle Podcast

The P&L: Priorities & Lifestyle Podcast is a show for business owners. In each episode, host and financial planner Rob Schulz sits down with business owners and the professionals that serve them to talk about business building, life, money — and the all-important transition out of the business, which inevitably happens to everyone who has ever founded a company.

Email Rob at rob.schulz@schulzwealth.com with questions and comments, or to schedule a one-on-one conversation.

Follow Rob on LinkedIn

Follow Schulz Wealth on LinkedIn

Follow Schulz Wealth on Facebook

Order Rob’s book, Thoughts on Things Financial, on Amazon | Barnes & Noble | Kobo | iBooks | Kindle

Subscribe to the podcast here:

Apple Podcast

Spotify

Audible

And, if you enjoy the show, please leave a review to help others discover the podcast.

*You’re listening to P&L: Priorities & Lifestyle with your host Rob Schulz. Rob is the Founder and President of Schulz Wealth. All opinions expressed by Rob and his guests are solely their own opinions and do not reflect the opinions of Schulz Wealth. This podcast is for informational purposes only and should not be relied upon for investment decisions. Please refer to our website for more information: schulzwealth.com.

Tammy Silvas, Founding Attorney of Silvas Law, joined me this week to talk about the unique challenges of estate planning for business owners, whether they be solo or in a partnership/corporation. We talked about why estate planning is so crucial, including death, divorce, and disillusionment, and why so many entrepreneurs make the mistake of keeping things too close to the vest. Along the way, Tammy also shares with me some interesting and creative ways to ensure these transitions go smoothly, including the idea of putting the business in a revocable trust.

Tune in this week on P&L to learn about estate planning as an entrepreneur.

Contact Tammy Silvas through www.silvaslaw.com

“Communication is key and we need to have regular communication. Don't just do a plan and set it aside." - Tammy Silvas

This week on Priorities Lifestyle:

• Why business estate planning is so unique

• Regular updates are crucial in estate planning

• The importance of business continuity

• Why so many entrepreneurs keep things close to the vest

• The use of revocable trusts to protect your business

• Navigating financial transitions with attorneys

Our Favorite Quotes:

• "Your life's going to go through ups and downs and it's going to take your business with you because it’s all personal.” - Tammy Silvas

• “Making sure that you've got some leadership that can continue the business is an ongoing concern, so it doesn't turn into a fire sale.” - Rob Schulz

• "I think most of the infighting comes when people are surprised." - Tammy Silvas

About Rob Schulz and P&L Priorities & LIfestyle Podcast

The P&L: Priorities & Lifestyle Podcast is a show for business owners. In each episode, host and financial planner Rob Schulz sits down with business owners and the professionals that serve them to talk about business building, life, money — and the all-important transition out of the business, which inevitably happens to everyone who has ever founded a company.

Email Rob at rob.schulz@schulzwealth.com with questions and comments, or to schedule a one-on-one conversation.

Follow Rob on LinkedIn

Follow Schulz Wealth on LinkedIn

Follow Schulz Wealth on Facebook

Order Rob’s book, Thoughts on Things Financial, on Amazon | Barnes & Noble | Kobo | iBooks | Kindle

Subscribe to the podcast here:

Apple Podcast

Spotify

Audible

And, if you enjoy the show, please leave a review to help others discover the podcast.

*You’re listening to P&L: Priorities & Lifestyle with your host Rob Schulz. Rob is the Founder and President of Schulz Wealth. All opinions expressed by Rob and his guests are solely their own opinions and do not reflect the opinions of Schulz Wealth. This podcast is for informational purposes only and should not be relied upon for investment decisions. Please refer to our website for more information: schulzwealth.com.

Bill Roth, CEO of HardTarget, joined me this week for an informative, but somewhat scary episode of P&L. We talked about the growing world of cyber threats, how these attacks have become significantly more sophisticated over the years, and how they might become much more effective through the use of artificial intelligence. Bill shared some proactive, practical tips that anybody can use to protect their identity, including restricting how much personal information we share on social media, staying vigilant and cautious online, and implementing security measures to make sure our accounts aren’t hijacked.

Tune in this week on P&L to learn how to protect your family from cyber threats.

Contact Bill Roth through his LinkedIn profile: https://www.linkedin.com/in/bill-roth/

“There's so many more sophisticated attacks now happening that look real, that feel real, and that's why this is so important." - Bill Roth

This week on Priorities Lifestyle:

• Why cyber threats continue to grow

• What Bill sees as the future of these threats

• Stop oversharing personal information online

• The role of AI in cybersecurity

• Protecting you and your family’s identities

• Proactive, practical cybersecurity measures

Our Favorite Quotes:

• "If there's one sort of tidbit I'd leave each listener with, it’s to challenge yourself on how to reinvent what you're doing." - Bill Roth

• “I guess one of the main things that we have to come to grips with is we have to understand that there are people that want to do us harm.” - Rob Schulz

• "If you can turn a hard thing into a game, you can make it much more tenable." - Bill Roth

About Rob Schulz and P&L Priorities & LIfestyle Podcast

The P&L: Priorities & Lifestyle Podcast is a show for business owners. In each episode, host and financial planner Rob Schulz sits down with business owners and the professionals that serve them to talk about business building, life, money — and the all-important transition out of the business, which inevitably happens to everyone who has ever founded a company.

Email Rob at rob.schulz@schulzwealth.com with questions and comments, or to schedule a one-on-one conversation.

Follow Rob on LinkedIn

Follow Schulz Wealth on LinkedIn

Follow Schulz Wealth on Facebook

Order Rob’s book, Thoughts on Things Financial, on Amazon | Barnes & Noble | Kobo | iBooks | Kindle

Subscribe to the podcast here:

Apple Podcast

Spotify

Audible

And, if you enjoy the show, please leave a review to help others discover the podcast.

*You’re listening to P&L: Priorities & Lifestyle with your host Rob Schulz. Rob is the Founder and President of Schulz Wealth. All opinions expressed by Rob and his guests are solely their own opinions and do not reflect the opinions of Schulz Wealth. This podcast is for informational purposes only and should not be relied upon for investment decisions. Please refer to our website for more information: schulzwealth.com.