• #PPCChat Roundup - Behind the Scenes of Paid Search

  • De: TheMarketingAnu
  • Podcast

#PPCChat Roundup - Behind the Scenes of Paid Search

De: TheMarketingAnu
  • Resumen

  • The podcast that has been called “your go-to if you don’t make it to the #ppcchat [live discussions], and even if you do”! Join this weekly roundup of the experts giving you very practical & up to date Paid Media advice but also sharing frustrations on the latest industry updates as well as tactics issues we are all facing as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. We talk about ways to improve customer growth, bring value to your businesses, and how to focus activities so as to make the most impact. Get more of the podcast details at themarketinganu.com
    TheMarketingAnu
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Episodios
  • EP304 - Ethics in PPC
    Nov 7 2024

    #ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)


    Q1 What does “ethical marketing” mean to you?


    Q2 Q2: Are there tactics you’ve seen that you consider unethical and if so, why?



    How much do the ad platforms influence ethical vs unethical behavior? And do you find ad platforms themselves to be ethical or unethical or a bit of both?


    Q4 Have you ever been in a position where you’ve been asked to do something unethical by a client/boss? How did you handle it?


    Q5 What, if anything, can we do to make the world a more ethical place without sacrificing the pragmatic need to make a living?


    v

    Thank you for listening!

    Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠⁠⁠linktr.ee/ppcchat_roundup

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    33 m
  • EP303 PPC Horror Stories
    Oct 31 2024

    #ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)


    Q1 What is a horror story regarding a platform (performance, support, etc.) that you have experienced?

    Q2 What is a horror story regarding a client that you have experienced? You can fuzzy up details to protect the “innocent” if need be!

    Q3 What is a horror story regarding a mistake you made in PPC?

    Q4 What is your biggest challenge in lead gen PPC right now? Has it changed in the last 6 to 12 months?



    Thank you for listening!

    Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠⁠linktr.ee/ppcchat_roundup

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    24 m
  • EP302 - PPC in Q4 2024
    Oct 17 2024

    #ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)


    Q1 Is the Q4 season a big deal for the accounts you manage? If so, why and if not why not?


    Q2 Do you have anything new that you are trying for this year’s Q4 season?


    Q3 How are clients and stakeholders as we head into Q4 this year - are they excited, nervous, etc.?


    Q4 What is your gut feeling on how Q4 will be this year - strong, weak, similar to 2023?


    Q5 Are you running into any issues yet with your Q4 strategy? If so, how are you solving them?


    Q6 What are your biggest concerns in Q4 for your accounts and/or in general?


    Thank you for listening!

    Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - ⁠⁠linktr.ee/ppcchat_roundup


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    21 m

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