We love to hate it, and you hate to love it. Yep, you guessed it -- it's social media! Leah sits down with Karlyn Ankrom, Founder and Lead Strategist at Oh Snap! Social to get a heads up on what will be trending for social media in 2024 -- and believe us, there are a few curveballs you won't be expecting. Grab your paper and snag your pen, because these are the top trends that you'll want to get a leap on....now!

For more on Karlyn and Oh Snap! Social, visit here.

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Be sure to check out the Oh Snap! Social blog here, for more tips and tricks.

Snag your freebie resources from Oh Snap! Social by accessing them here.

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Hiring a publicist is like Hinge or maybe even Tinder for PR -- or maybe not as bad. But here are the top 5 things you should ask a publicist or PR firm/agency BEFORE you hire them. All of this should be done in the courting phase...before things get serious...before you enter into a monogamous relationship...ok, ok, ok...you get the drift. Getting these answers ahead of time will hopefully cut down on poor expectations, poor performance, and lack of transparency. Good luck!

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It wasn't too long ago that Leah gave her two cents about Newswires -- the good, the bad, and the ugly. Mickie Kennedy, founder of press release and newswire service eReleases, joins Leah as a follow-up to the previous podcast episode to provide more insight into newswires -- when to use them, how much they cost, and the benefits for small businesses.

Be sure to take advantage of Mickie's free offer by heading to: ereleases.com/plan

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It used to be that "blue checks" on social media next to profile names were only reserved for the elite — celebrities, influencers, journalists, and more. It was a thing to acquire or to obtain by all of us "regular folk." However, the blue check "verified" profile has been up for sale — where any and everyone can purchase a verified account.

This begs the question...since we've been pre-conditioned to place blue check profiles in a more elite hierarchy from years and years of conditioning...is it best for entrepreneurs, businesses and brands to go ahead and now buy a blue check, to place their business on a perceivably higher plane?

We discuss the blue check phenomenon, social conditioning and advantages and disadvantages of this social experiment with Author, Licensed Professional Counselor, star of "The Big D" on the USA Network, and Licensed Mental Health Counselor, Dr. Jada Jackson. Tune in to decide what's best for you AND your brand.

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In this episode, Leah sits down with PR and Comms guru Aaron Kwittken of PRophet to discuss the intersection of AI with PR. What does this look like and how will it make life for PR industry pros better? In this discussion, Leah and Aaron dive deep into the future of artificial intelligence, and the rise of what Kwittken coins as the "communication engineer." As many tech analysts say, if you don't get with the AI program -- be prepared to get left behind...so let this episode be your first step in the direction of adopting AI platforms for your PR needs.

To learn more about PRophet, visit prPRophet.ai.

To hear Mark Cuban's discussion on the future of AI, as discussed in his 2019 Dallas StartUp Week keynote, listen in here. Also, be sure to turn your volume up!

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So many times business owners and leaders shy away from the limelight and just want their businesses to be in the spotlight. Some individuals stay away from attention because they truly are shy and lack self-confidencec. Well meet Kayley Hamilton of KAYLEY Media -- a self-proclaimed shy girl turned top entertainment reporter for Entertainment Tonight and US Weekly. The former red carpet reporter now owns her own media agency, but stops by the podcast to encourage others to step into the spotlight, despite being shy -- just like she did. The results are amazing and she hasn't looked back since.

For more on Kayley Media, visit kayleymedia.com.

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Have you ever had a publicist tell you to put your news on the newswire? Better yet, do you question whether or not to use a newswire service or not? Leah gives you the unfiltered truth about the advantages and disadvantages of newswires, her favorite newswire services, and how to get the best bang for your buck!

Grab a paper and a pen -- or your smart device, and take notes on this one -- you don't want to miss it!

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Access Your Free LinkedIn Masterclass Here

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Learn more about E-Releases Here

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Do you cringe every time you hear the phrase "thought leader" OR when someone or some "coach" tries to push you a "How to Make x Millions of Dollars in 6 days" program? Um yeah...me too. However, there is a space and a PR strategy to becoming a non-cringy thought leader AND it's one of the best tools to "PR'ing" your brand or yourself as a subject matter expert, leader, founder, entrepreneur, C-Suite Exec, and the list goes on and on.

Today we talk with Caitlin Copple Masingill of Full Swing PR about Thought Leadership -- what is it, how to do it, and how to be a BOSS at it, rather than...er...ummm...shady.

So let's get to it, shall we? Listen in!

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