Packaging Unboxd with Evelio Mattos

De: The Packaging Design Podcast
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  • Resumen

  • Packaging Unboxd is a podcast for packaging design enthusiasts who want to stay up-to-date on the latest trends and best practices. Hosted by Evelio Mattos, the Creative Director of Packaging Design, this podcast features insights from global experts on topics such as sustainable packaging, materials, manufacturing, and recycling. Listeners can learn how to create designs that are not only visually appealing but also environmentally responsible. Whether you're a packaging designer, engineer, or interested in making sustainable packaging choices. Learn more: https://bit.ly/PUSubs
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Episodios
  • The Science Behind Packaging Design | Ep 188

    The Science Behind Packaging Design | Ep 188
    Aug 8 2024

    Need packaging help? Click here to just ask!



    Fernando Arendar, founder of Nitid Studio, specializes in science-based packaging design. He uses studies and research to understand the psychological and sensory factors that influence consumer behavior. In his LinkedIn posts, he presents side-by-side images and asks viewers to choose based on how they feel. The choices often reveal the impact of design elements like patterns, fonts, and shapes on perception. For example, round shapes are associated with sweetness, while angular shapes can be seen as dangerous. Designers should consider the desired perception of a product and understand their target audience to create effective packaging. The conversation explores the importance of clear and effective packaging design. It emphasizes the need to prioritize key attributes and convey them in a way that is easy for consumers to understand. The discussion touches on the use of color to communicate flavors and the challenges of designing for different cultural associations. It also highlights common packaging design mistakes, such as including too much information and trying to be trendy or original. The conversation concludes with a discussion on the role of awards in the industry and the importance of designing packaging that sells products.


    Takeaways

    • Science-based design in packaging considers the psychological and sensory factors that influence consumer behavior.
    • Design elements like patterns, fonts, and shapes can impact perception and influence consumer choices.
    • Round shapes are often associated with sweetness, while angular shapes can be seen as dangerous.
    • Designers should consider the desired perception of a product and understand their target audience to create effective packaging. Prioritize key attributes and convey them clearly in packaging design.
    • Consider cultural associations and color symbolism when choosing colors for packaging.
    • Avoid common packaging design mistakes, such as including too much information and trying to be trendy or original.
    • Design packaging that sells products, rather than focusing solely on winning awards.
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    32 m
  • Career Advice for Designers Today | Ep 187

    Career Advice for Designers Today | Ep 187
    Aug 2 2024

    In this insightful episode, we delve into the journey from designer to creative director, offering invaluable advice and strategies for those eager to climb the creative ladder. Join us as industry veterans share their personal experiences, discussing the challenges and triumphs they faced along the way. Learn how to build a standout personal brand, navigate client relationships, and infuse your work with authenticity and humor. Whether you're a young designer just starting out or a seasoned professional looking to take the next step, this episode is packed with actionable tips and inspiring stories to help you elevate your career and make a lasting impact in the creative industry. Don't miss out on this opportunity to gain the insights you need to become a successful creative director!
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    49 m
  • Packaging Critique | Ep 186

    Packaging Critique | Ep 186
    Aug 1 2024
    Get help with your packaging: / eveliomattos Jesse Goldman is a proficient motion designer known for his innovative work in integrating motion graphics with traditional design principles. Jesse has contributed to numerous high-profile projects and is celebrated for his creative storytelling capabilities. He is active on Instagram, where he shares insights into his design process and engages with a vibrant community of fellow designers and enthusiasts. Follow Jesse Here: / contdinthecomments Learn about Jesse's work here: https://www.jessegoldman.work Episode Summary: In this episode of "Packaging Unboxed" with Evelio Mattos, the discussion dives into the complexities of packaging design and consumer behavior as influenced by visually striking product packaging. Evelio and Jesse Goldman explore the vast yet intricate world of consumer packaged goods, as presented through the lens of Snackshots’ popular newsletter, which showcases the latest trends in CPG and food packaging. The episode emphasizes the importance and impact of packaging design on consumer choices, touching on the concept of 'decision fatigue' caused by the overwhelming array of visually stunning products on the shelf. By examining various products and their packaging, Jesse and Evelio discuss the balance between aesthetics and practicality, the role of branding in consumer trust, and how the saturation of creative designs may eventually influence shopping behaviors. The conversation also delves into the potential mistrust towards highly designed products and the cultural implications of design-heavy consumer goods. Key Takeaways: The overabundance of eye-catching packaging designs can lead to decision fatigue among consumers. The role of branding extends beyond the product, embedding into lifestyle and ethical choices which may weigh heavily on consumer decisions. Well-designed packaging can at times create skepticism about the product's authenticity and quality. Established brands like Kellogg's provide a sense of reliability and trust, easily recognized amidst the crowded shelves. The effectiveness of packaging lies in creating an instant connection with the consumer, much like how videos must capture attention within the first few seconds. Notable Quotes: "Each individually here is, like, cool. Great colors, fun illustration, really interesting ways of, like, taking retro, making it new." - Jesse Goldman "Do I really need butter to reflect my values?" - Jesse Goldman "I think it, I think it depends on the product too." - Jesse Goldman "Not everything is going to be chill vibes and sex. Maybe it's just butter." - Evelio Mattos "There's been very few candies that have. That. Us older men, we'll take what we can get." - Jesse Goldman Resources: Jesse Goldman on Instagram: @jessegoldman Snaxshots Newsletter on CPG and Food Packaging: Follow Snaxshots on Substack for updates and insights: https://www.snaxshot.com Evelio Mattos on Packaging Design: Check out previous episodes of "Packaging Unboxed" for more in-depth discussions on packaging design and trends. IDP Direct: https://www.idpdirect.com - Download design guides, sustainability guides, and recyclable icon guides for packaging design. Stay tuned for more enlightening conversations on "Packaging Unboxed," where we continue to explore the intersection of design, creativity, and consumer behavior. Listen to the full episode and subscribe to keep up with the latest insights and trends in packaging design.
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    11 m
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Lo que los oyentes dicen sobre Packaging Unboxd with Evelio Mattos

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Imagen de perfil para dave

Very enjoyable and information packed

I finally got into a packaging career after starting my job search right at the start of covid shutdown. It was hard to stay up to date with all the new packaging developments while I was working in other industries. I found your podcast and I've been catching up during my long commute, and I wanted to thank you for it.

Thanks to your podcast, I don't feel as out of the packaging loop as before. Your knowledge base and that of your guests is genuinely impressive, as is your ability to communicate that knowledge. We need more people like you in this industry.

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    5 out of 5 stars
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Imagen de perfil para Dan Ralabate

I've learned something new with each episode!

Evelio really has a talent for attracting the best in the industry when it comes to the knowledge they're willing to share. I've been listening to his podcast for a couple of months, and I can honestly say that each conversation I listen to turns into 4 more open tabs in my browser of topics, trends, or new ventures I've never considered before. Evelio is indirectly opening doors of opportunity for the company I work for, while also expanding my knowledge of label and product design every time I listen. Package designers need to be tuning in. Thanks, Evelio, and keep up the great work that you do!

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