Episodios

  • Crew Leader Training - The Proper Way To Cover Hardwood Floors
    Jul 17 2024

    In this excerpt from the crew leader training series, Mark talks about his process for covering hardwood floors and why it’s so important.

    For more information visit ⁠⁠⁠⁠www.PaintForAmericaMastermind.com⁠


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    6 m
  • The Passion Question (Recruiting)
    Jul 10 2024

    In this episode, Mark gives us an example of a great simple question to ask when you’re hiring crew leaders and salespeople.

    This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www.PaintForAmericaMastermind.com⁠


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    3 m
  • Nate in the Hot Seat - Going Beyond PPC to Really Grow Residential Repaint
    Jul 2 2024

    In this hot seat session, Mark goes deep into marketing to help Nate better diversify the residential repaint side of his long established business.

    This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www.PaintForAmericaMastermind.com⁠


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    1 h y 19 m
  • Marketing Without Spending Money?
    Jun 25 2024

    Inexpensive or free marketing? Door knob hangers, signs, reaching out to past customers. But remember, everything still has a cost to it, even if it’s only time - so make sure you’re tracking each campaign. In this episode Mark talks more about inexpensive marketing options and more importantly, how to track them.

    This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www.PaintForAmericaMastermind.com⁠

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    7 m
  • How To Change
    Jun 18 2024

    In this episode, Mark talks about how to make the changes you want to make in your life and business. The first step is taking responsibility for the results you’re currently getting. Then you need to create a vision for what you DO want, but it needs to be done in a way that truly excites you! Mark talks about how to do this.

    This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www.PaintForAmericaMastermind.com⁠

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    7 m
  • Crew Leader Training: The Pre-Job Meeting Introduction
    Jun 11 2024

    In this episode Mark talks about the pre-job meeting introduction, which is typically the first time your crew leader meets the customer in person. This is a great opportunity to start the job the right way and put the customer at ease.


    This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www.PaintForAmericaMastermind.com⁠


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    6 m
  • Marketing Basics - Know Your Cost Per Lead (CPL)
    Jun 4 2024

    Knowing where to spend your marketing dollars is critical - which means you need to track leads in your own way, not just relying on the metrics provided by the vendors.

    This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www.PaintForAmericaMastermind.com⁠

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    7 m
  • How To Hire a Salesperson
    May 30 2024

    In this episode we’re playing an excerpt from a live mastermind call where Mark talks about how to hire a salesperson.

    This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www.PaintForAmericaMastermind.com⁠

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    7 m