In this episode of the Parker Web Partner Show, host Darryl Parker sat down with Nancy Mayer, author of The Advisory Board Playbook. Nancy discussed the intricacies of advisory boards, the impact they can have on small businesses, and practical steps for setting up and running an effective advisory board. She also provided valuable insights on how to select advisors, the importance of professional facilitation, and various types of advisory boards.

0:00 - Introduction

0:35 - The Importance of Advisory Boards

6:55 - Choosing the Right Advisors

12:11 - Compensation and Incentives for Advisors

16:26 - The Role of Professional Facilitation

21:33 - Types of Advisory Boards

You can order Nancy’s book here - https://www.amazon.com/Advisory-Board-Playbook-Nancy-Mayer/dp/1513693433

If you run any type of creative agency (ad agencies, digital marketing agencies, social media agencies, etc.) we would love to hear from you. What are some of the challenges you see in your world?

Contact information:

Darryl Parker

Parker Web

https://www.linkedin.com/in/darrylnparker/

https://www.parkerweb.com/

Nancy Mayer

Advisory Board Builder

https://www.linkedin.com/in/nancymayer13/

https://advisoryboardbuilder.com/

https://www.amazon.com/Advisory-Board-Playbook-Nancy-Mayer/dp/1513693433

Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies.

In this episode, Darryl and Caleb from Parker Web, and Merrill, podcast producer from Smith Douglass Associates, talk about the power of processes. They discussed the significance of process in establishing structure, rhythm, and consistency in work, as well as creating organizational clarity, building products, transferring knowledge, and creating value within an organization.

Special guest Kyle Battis of NH Strategic Marketing then joined the conversation. He and Darryl spoke about the importance of process mapping, documenting and systemizing sales and advertising processes, and having processes and training in place to address gaps in knowledge.

Key Takeaways

0:00 – Introduction

0:52 – The Importance of Structured Processes

4:54 – Documentation and Adaptation

6:00 – Customer and Task Management Systems

16:53 – Process Creation and Evaluation

18:05 – Processes in Business Valuation

22:34 – Processes in Recruitment and Onboarding

27:20 – Choosing What to Include in a Process

If you run any type of creative agency (ad agencies, digital marketing agencies, social media agencies, etc.) we would love to hear from you. What are some of the challenges you see in your world?

Contact information:

Darryl Parker

Parker Web

https://www.linkedin.com/in/darrylnparker/

https://www.parkerweb.com/

Merrill Loechner

Smith Douglass Associates

https://www.linkedin.com/in/merrillloechner/

https://smithdouglass.com/

Caleb Parsons

Parker Web

https://www.parkerweb.com/

Kyle Battis

NH Strategic Marketing

https://www.linkedin.com/in/kyle-battis/

https://nhstrategicmarketing.com/

Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies.

This week we have a special announcement from Darryl Parker of Parker Web and Kate DiLeo of The Brand Trifecta.

Kate, a Parker Web partner, is hosting a revenue acceleration event in Minneapolis where companies can build their brand messaging and sales assets in just three days. This event aims to provide a more immersive and hands-on experience compared to typical conferences. Participants will have the opportunity to work with experts and receive immediate results. The event also includes curated networking sessions and special activities like tequila tastings and fireside chats. The dates for the event are August 14th-16th, November 20th-22nd, and December 4th-6th.

Takeaways:

· The revenue acceleration event offers a unique opportunity for companies to build their brand messaging and sales assets in just three days.

· It provides a more immersive and hands-on experience compared to traditional conferences.

· Participants will have the chance to work with experts and receive immediate results.

· Curated networking sessions and special activities enhance the learning and relationship-building experience.

For more information visit the event website here - https://katedileo.com/events/

If you run any type of creative agency (ad agencies, digital marketing agencies, social media agencies, etc.) we would love to hear from you. What are some of the challenges you see in your world?

Contact information:

Darryl Parker

Parker Web

darryl@parkerweb.com

https://www.parkerweb.com/

Kate DiLeo

The Brand Trifecta

https://www.linkedin.com/in/katedileo/

https://katedileo.com