(This is Part 1 of 2) In this episode of Misfit’s Mindset, award winning podcast host and Founder of Brave, Caleb Parker chats with with Charlie Green, co-CEO of The Office Group (TOG). They take us on a journey through the evolution of flexible office spaces. From the humble beginnings of a converted pub in Islington to the towering skyline of Chancery House, Charlie shares the unique challenges and triumphs that have shaped TOG's success. Learn how a philosophy shift from corporate norms led to groundbreaking design, customer-focused strategies, and a cultural transformation within the industry. In a candid conversation, Charlie reflects on the company's growth, strategic partnerships, and the crucial role of culture in building a thriving business.

Takeaways:

• Authenticity Over Homogeneity: TOG distinguishes itself by individually designing each building, responding authentically to the unique features of architecture, location, and local audience. This approach fosters a genuine connection with customers, setting them apart from competitors.

• Cultural Challenges of Co-Leadership: As TOG scaled, one of the significant challenges for Charlie and Ollie was transitioning from a startup mindset with clear roles to managing a C-suite and fostering a cohesive culture. Balancing exceptional talent seeking clarity with the co-CEO model required strategic navigation.

• Value Creation Over Money Chasing: Charlie emphasizes the importance of focusing on building value rather than chasing financial milestones. While having a direction of travel is crucial, the journey of creating value may lead to unforeseen opportunities and outcomes.

Connect with today’s guest 

• Charlie Green on LinkedIn

• The Office Group Website

• The Office Group on LinkedIn

Connect with your host Caleb Parker:

•  Caleb's LinkedIn

•  Caleb on X (formerly Twitter)

Sponsors:

TSK: Website | Dan Pilling LinkedIn

TSK makes workplaces better for fast growing companies by aligning physical places with their purpose and culture to attract the right talent as they grow.

Brave: Website | Instagram

Brave is the community for those who dare to innovate. Join today to connect with like-minded innovators, receive invites to events like Misfits Mondays, and gain access to exclusive content, co-working spaces, and our Brave ecosystem to help you grow and inspire new ideas.

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