“Companies like mine exists, because you should be hiring a company who has serious experts in every area,” explains Shay Berman, President of Digital Resource. Primarily based out of West Palm Beach, Shay works with over 800 practices worldwide. Today, he shares how Digital Resource works with dental groups to promote the consistent patient acquisition needed for accelerated growth.

With Digital Resource, Shay can send each client a certain amount of leads, but it is up to the practice to close with new patients. With this in mind, Shay reminds listeners why internal and external marketing is crucial for building a practice. By looking at the market as a whole, from evaluating the competition's strategies to following up with incoming leads, you can pitch yourselves to potential clients as an affordable, treatment-focused option.

The more patients you have, the more you can grow your practice. Learn more about the costs of patient acquisition, thinking of dentistry as a business, and how to improve your website through link-building.

Quotes

• “When a practice looks to grow, they can look to grow their current patients that are already there and maximize those, or bring new patients in to get the type of patients they want.” (07:43-07:51 | Shay)

• “The biggest risk in digital marketing is how much time and how much money was spent before I really dial it in.” (29:00-29:07 | Shay)

• “You want to make sure you look the best. And that's where things like your reviews, how great your website looks, the videos that you put out there, how you represent yourself, your staff. Are you caring? Are you a high quality high technology practice? You want to make sure you're covering all that.” (34:47-34:59 | Shay)

• “Companies like mine exist because you should be hiring a company who has serious experts in every area.” (47:37-47:43 | Shay)

• “Don't be cheap. Treat your partner like a partner, and understand the real return on investment of your marketing through doing the correct tracking all the way to the patient's end result which should be paying you money.” (1:03:15-1:03:25 | Shay)

Links

Connect with Shay Berman:

https://www.yourdigitalresource.com/

Connect with Jon Harris:

https://www.fortunemgmt.com

On Facebook:

https://www.facebook.com/jon.harris.39545

https://www.facebook.com/fortunemgmtmidsouth

https://www.facebook.com/fortunemgmtgeorgia

Follow Jon on Instagram:

@jonharris_

@21stcenturydentistry

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