Episodios

  • How simple messaging helps or hinders ALL your marketing

    How simple messaging helps or hinders ALL your marketing
    Sep 22 2025
    Let's explore messaging in this week's Monday podcast. When you get it right, it accelerates all of your marketing... but when you get it wrong, it HARMS all of your marketing. By messaging, I mean the core basic messages that you're sending to ordinary business owners and managers about why they should pick you and not another MSP. Let's do this.
    Paul's 5 min Monday Motivation for 22nd September 2025
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    6 m
  • Making life magic for your clients

    Making life magic for your clients
    Sep 15 2025

    I know you have epic retention within your MSP. But I also know that anything can threaten that at any time. You can't just rely on sitting back and doing a great job for your clients. You've also got to make them feel that they want to stay with you. What we're talking about here is inserting some magic into what you do. Here are a couple of examples for you...


    Paul's 5 min Monday Motivation for 15th September 2025
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    5 m
  • If you're struggling to get marketing implemented, we can help

    If you're struggling to get marketing implemented, we can help
    Sep 8 2025

    It's not about knowing what marketing to do, it's about getting marketing done. You know this from your operations: implementation is everything. But if you're struggling to get your marketing implemented... 1) you're not alone and 2) I can help you. We have a done for you team with capacity to help you today. Let me tell you how.


    Paul's 5 min Monday Motivation for 8th September 2025
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    6 m
  • Why you must embrace video

    Why you must embrace video
    Sep 1 2025

    We've entered September, which means there are just four months left of this year. As you're looking forward to what you'll do differently with your marketing in 2026, PLEASE tell me that video is a big part of your plans. Every MSP I see that embraces video in all of its different flavours really does have a competitive and a marketing advantage...


    Paul's 5 min Monday Motivation for 1st September 2025
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    5 m
  • Data enrichment is witchcraft

    Data enrichment is witchcraft
    Aug 25 2025
    Perhaps one of the greatest marketing tools that's come out in the last few years is something I don't think you and I have spoken about before. It's data enrichment. Where all you need is someone's email address and so long as that's a business domain, all of the rest of their details can be automatically found by an automated tool. Are you using this in your marketing? If not, you really should start... and it's something we explore in today's Monday Motivation.
    Paul's 5 min Monday Motivation for 25th August 2025
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    4 m
  • Can you succeed as a control freak?

    Can you succeed as a control freak?
    Aug 18 2025
    One of the things that makes you and me great business owners is our ability to shape the business to operate exactly the way we want it to. BUT... that asset eventually becomes a liability. Because our desire to control every single detail will eventually limit the business's growth. There's a point where you have to trust well-trained people operating within well-defined systems... or your growth will stall. Is this a problem for you? Let's explore that.
    Paul's 5 min Monday Motivation for 18th August 2025
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    5 m
  • Take more walks

    Take more walks
    Aug 11 2025
    You know the best way to give yourself a motivational boost? To feel better, to know you're doing something good, that's almost never unhealthy? Simple... take a short walk. 15 minutes would do it, it doesn't have to be very long. Very basic advice. And yet it's something that's so easy to forget to do during a busy workday. Let's explore why it's worth building it into your daily routine.
    Paul's 5 min Monday Motivation for 11th August 2025
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    5 m
  • Why your “About Us” page is secretly your best sales tool

    Why your “About Us” page is secretly your best sales tool
    Aug 4 2025
    I want to zero in on one of the most important pages of your website today. Your About Us page is insanely important during the process of persuading people that they should talk to you when they're thinking of switching MSPs. Let's explore why that is and what you can do to improve your About Us page.
    Paul's 5 min Monday Motivation for 4th August 2025
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    6 m