Episodios

  • Perfection is the enemy of getting it done
    Jul 22 2024

    When you launched your website, did you spend weeks finishing off all the tiny details before pressing publish? Or are you not ready for that new marketing initiative because you want it to be 100% right? As business owners we are often control freaks... and sometimes perfection is our enemy. Let's explore that.

    Also: The theme of next week's MSP Marketing Edge content, some new website reviews are ready, and I'm planning to run a marketing challenge this week.

    Paul's 5 min Monday Motivation for 22nd July 2024.

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    5 m
  • Collect the social proof before it's too late!
    Jul 15 2024

    So you did a great job for a delighted client and you want to ask them for social proof - a testimonial or a review. Great! But don't leave it too long... as I explain this week, their desire to provide this for you will quickly fade.

    Also: The theme of next week's MSP Marketing Edge content, and our new marketing campaign on data backup and testing.

    Paul's 5 min Monday Motivation for 15th July 2024.

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    5 m
  • 10x is easier than 2x
    Jul 8 2024

    You want to grow your MSP, but you can't work twice as hard... not without having a 'medical event', right? That's why the answer is to aim for 10x growth and not 2x growth. This is explained very well in a book I recommend this week.

    Also: The theme of next week's MSP Marketing Edge content, and join me for a webinar this Wednesday 10th on getting the right message in front of right person at the right time.

    Paul's 5 min Monday Motivation for 8th July 2024.

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    5 m
  • Why we do this
    Jul 1 2024

    Sometimes as business owners we have to stop and remind ourselves why we are doing this - especially if you're in the first few years and your income is less than it could be in employment. It's totally worth it when you focus on the bigger picture. Let me remind you over the next 5 minutes.

    Also: The theme of next week's MSP Marketing Edge content, and our portal is down today as we migrate to the brand new one.

    Paul's 5 min Monday Motivation for 1st July 2024.

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    5 m
  • You can't run a marathon holding an anchor
    Jun 24 2024

    Running a successful business is a marathon not a sprint - and yet too many MSPs try to run this marathon carrying a massive anchor. This week I challenge you to drop your anchors and run as light as you can.

    Also: The theme of next week's MSP Marketing Edge content, and our new portal is coming next week.

    Paul's 5 min Monday Motivation for 24th June 2024.

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    5 m
  • The happy balance
    Jun 17 2024

    To have the best possible life, there are five things you need in it... but they must be in balance with each other. Let me tell you what they are and how to achieve your own happy balance.

    Also: The theme of next week's MSP Marketing Edge content, and our new marketing campaign for Windows 10 end of life.

    Paul's 5 min Monday Motivation for 17th June 2024.

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    5 m
  • The Gap and The Gain
    Jun 10 2024

    If you're frustrated with the progress of your MSP's growth, could be you're stuck in a mindset known as The Gap. And the answer is to shift to a different mindset called The Gain. Let me explain what those are and how to make the shift.

    Also: The theme of next week's MSP Marketing Edge content, and why you should get Camtasia video editing software now.

    Paul's 5 min Monday Motivation for 10th June 2024.

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    5 m
  • Successful business owners exercise
    Jun 3 2024

    We're so busy as business owners that we often get our priorities completely wrong. Exercise is a great example of that. It's too easy to go a week without doing any proper exercise, yet that's one of the most important things. If you're nodding at this, I've got a challenge for you today to improve it.

    Also: The theme of next week's MSP Marketing Edge content, and details of our revamped portal that's coming in the next few weeks.

    Paul's 5 min Monday Motivation for 3rd June 2024.

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    5 m