Episodios

  • Triple down on LinkedIn in 2026

    Triple down on LinkedIn in 2026
    Nov 24 2025

    One of the phenomenons I see within marketing is that when something's been there for a number of years, people just get bored with it and look for something new. And especially so with LinkedIn. Which has been a consistently great marketing channel for MSPs for years and years now. As I talk to members, I see people looking for the next new thing, when actually the old thing... LinkedIn... is still very valid! That's why today I'm challenging you to triple down on LinkedIn in 2026. And I'm going to tell you specifically how. Let's go!

    Paul's 5 min Monday Motivation for 24th November 2025
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    9 m
  • Why brand building suddenly got more important

    Why brand building suddenly got more important
    Nov 17 2025
    7 m
  • You absolutely, definitely, MUST read this book

    You absolutely, definitely, MUST read this book
    Nov 10 2025
    There's a new book that's come out in the last couple of months which you really must read. It's by Alex Hormozi who you must have seen around the internet by now. And it's called "$100m Money Models." Sounds like an internet marketing kind of book but I promise you there is gold dust inside. It will give you ideas of how you can sell more to your existing clients in a way that delights them and never makes them feel like they've been sold to.
    Paul's 5 min Monday Motivation for 10th November 2025
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    6 m
  • New buyer's guide, Email Hijack + Section 179

    New buyer's guide, Email Hijack + Section 179
    Nov 3 2025
    We've released a whole ton of new materials in the last couple of weeks, and that's what today's Monday Motivation is about. There's a refreshed IT Services Buyers Guide for 2026, also some new designs for the book Email Hijack, and an updated Section 179 campaign for our US members.

    Here are all the details.
    Paul's 5 min Monday Motivation for 3rd November 2025
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    7 m
  • Let us do your marketing for you

    Let us do your marketing for you
    Oct 27 2025
    Today's Motivation is aimed at you if you're struggling to get your marketing implemented.

    It's one of the biggest problems that MSPs face, especially in the early days, when you're trying to ramp up your marketing.

    The good news is, you're not alone. My team can help you with this and implement your marketing for you. Here are the details.
    Paul's 5 min Monday Motivation for 27th October 2025
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    5 m
  • Why you must do personal branding

    Why you must do personal branding
    Oct 20 2025
    We don't talk a lot about branding within the MSP Marketing Edge. Normally when you talk about branding, people think of your logo and your website design and stuff like that.

    Today I want to talk about a more important form of branding: your own personal branding.

    That's about influencing how people think about you based on what you put on LinkedIn, on your website, and what you talk about in real life.

    Your goal is to build a brand as THE local tech authority. Let's explore how to do that.
    Paul's 5 min Monday Motivation for 20th October 2025
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    7 m
  • 2 new MSP sales books

    2 new MSP sales books
    Oct 13 2025
    I was at ScaleCon in New Orleans a couple of weeks ago, and my friends Brian Gillette and Jeffrey Newton both handed me a copy of their new book. They've both written about the same subject but coming at it from different angles. It's a subject you're going to love because it's about selling more managed services.

    I'll be honest, I haven't had a chance to read the books yet. But I've flicked through them. And I've got some highlights for you in today's Monday Motivation.
    Paul's 5 min Monday Motivation for 13th October 2025
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    5 m
  • The power of a handwritten letter in our digital world

    The power of a handwritten letter in our digital world
    Oct 6 2025
    A reality of our day-to-day existence is that we are utterly and completely inundated with digital marketing, yet in a B2B sense, there's little being targeted at us in real life.

    And that creates a massive opportunity for you. What if somehow you were to send handwritten letters to your clients, your prospects, or your leads? Let me tell you exactly why, plus how to do it and a very smart idea for you to get other people to do it for you.
    Paul's 5 min Monday Motivation for 6th October 2025
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    6 m