Join host Ben Brady and returning guest Chris Cochran, Director of Marketing for Harcourts Auctions, as they delve into the critical role of data enrichment in real estate marketing and client relationship management. Ben and Chris discuss the strategic importance of adding comprehensive information like social media profiles, personal interests, birthdays, and home purchase anniversaries to contacts in your real estate database. They explore how these small details in your database can significantly enhance how you communicate with prospects, fostering stronger relationships and ensuring you are their go-to agent when the time comes to buy or sell a property. 🎯 Key Episode Highlights: Importance of data enrichment in building lasting client relationships. Practical tips on what key information to add to your real estate contacts. How enriched data can transform communication and marketing efforts. Benefits of personalizing client interactions to increase loyalty and referrals. 👉 Must-Watch for Real Estate Professionals: If you’re looking to strengthen client connections and improve your marketing effectiveness, this episode is packed with actionable insights. Make sure to like, subscribe, and share your thoughts or experiences with data enrichment in the comments below! 🎥 For more episodes covering the breadth of the real estate industry and monthly market recaps, check out the Rethink Real Estate playlist: ⁠https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx⁠ 🔗 Connect with Ben Brady and Harcourts Auctions: ⁠https://www.facebook.com/Benbradyharcourts⁠ ⁠https://www.linkedin.com/in/ben-brady-0b223517⁠ ⁠https://www.instagram.com/harcourtsauctions⁠ ⁠https://www.facebook.com/HarcourtsAuctions 🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com #databasemarketing #realestatemarketing #realestate #realtor #agent #realestateagent #rethinkrealestate #benbrady #realestatepodcast