In this minisode, Lexie Smith discusses five PR strategies that are actively yielding success for her agency, GROWTH MODE, and coaching clients at THEPRBAR Inc.

From pitching podcasts to landing TV segments, Influencer Marketing wins, and more, tune in to learn new PR strategies you can implement today!

Here’s What You’ll Learn:

• Discover why Pitchcraft is a valuable platform for lifestyle and hospitality PR professionals.
• Learn how pitching TV hosts, rather than producers, can increase media coverage and sales.
• Understand the benefits of founder-led outreach in influencer marketing to avoid large influencer fees.
• Explore how LinkedIn follow-ups with podcast hosts and producers can improve response rates.
• Get tips on utilizing the Quoted platform by responding quickly to PR queries.
• Hear insights on how being among the first to pitch in PR platforms can lead to higher success rates.
• Find out how TV appearances can impact sales and brand visibility within a short time frame.
• Learn creative ways to adapt your outreach when encountering email deliverability issues.
• Gain insights on building genuine relationships with influencers through personalized outreach.
• Explore how PR best practices evolve and why experimenting with new tactics is crucial for success.

• Sun Moon Rising Wine - the world's first astrology-inspired wine brand - is offering all Pitchin' and Sippin' listeners 10% off their first purchase. Visit sunmoonrisingwine.com and use promo code PITCHIN10 at checkout.

• Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/
• Ways you Can Work with THEPRBAR: https://theprbarinc.com/private-workshops/
• Learn about Growth Mode Agency: https://www.growthmodeagency.com/
• Connect with Lexie on LinkedIn: https://www.linkedin.com/in/lexie-smith-pr/
• Instagram: https://www.instagram.com/theprbar_inc/
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In this episode, Lexie Smith sits down with Marie Incontrera, a two-time TEDx speaker and founder of Incontrera Consulting. Marie Incontrera is the CEO and Founder of Incontrera Consulting, a digital marketing and thought leadership consulting agency; author, creative professional, and speechwriter. She works with thought leaders to leverage their online presence through social media, podcasts, and speaking. Her speaker clients have booked TED and TedX conferences globally and have talked on keynote stages worldwide. Her media clients have been booked on popular podcasts and radio stations such as The World’s Most Amazing People, Entrepreneur On Fire, and more. Marie authorizes the Amazon best-sellers Social Your Book Launch and Spread Your Idea. She is a two-time TEDx speaker and a keynote speaker.

Marie shares her journey from jazz musician to digital marketing expert and successful speaker coach, having placed over 100 clients on TEDx stages worldwide. Whether you’re a budding speaker or a seasoned pro, Marie’s insights will help you confidently navigate the TEDx application landscape.

Marie also discusses the broader speaking landscape, comparing TEDx to keynote opportunities. She provides valuable tips on creating a "speak to sell" strategy, focusing on identifying pain points for potential clients and leveraging speaking engagements for business growth. With a wealth of experience and a passion for empowering thought leaders, Marie offers actionable advice that can help anyone looking to elevate their public speaking game and make a lasting impact. Tune in to learn how to turn your ideas into powerful presentations and unlock new opportunities on the global stage!

Here’s What You’ll Learn:

• Learn the distinctions between TED and TEDx, including the application process and the types of talks allowed.
• Discover how to select a compelling and relevant topic that resonates with a global audience.
• Gain insight into the specific guidelines TEDx organizers look for, such as avoiding political or religious agendas.
• Understand the importance of providing clear, actionable takeaways that your audience can implement immediately.
• Learn effective strategies for applying to TEDx events, including preparing a strong video pitch and written blurb.
• Discover how to handle rejection and keep applying to different TEDx events until you find the right fit.
• Understand the distinction between TEDx talks and keynote speeches, including their formats and purposes.
• Explore how to structure your talk to effectively address audience pain points and promote your services.
• Learn how to maximize both paid and unpaid speaking engagements for business growth and networking.
• Get actionable advice on refining your message and presentation skills to captivate your audience and enhance your speaking career.

Social Links:

• Website: https://www.incontrera.com/marie-incontrera
• Instagram: https://www.instagram.com/marieincontrera/
• LinkedIn: https://www.linkedin.com/in/marieincontrera/

• Sun Moon Rising Wine - the world's first astrology-inspired wine brand - is offering all Pitchin' and Sippin' listeners 10% off their first purchase. Visit sunmoonrisingwine.com and use promo code PITCHIN10 at checkout.
• Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/
• Ways you Can Work with THEPRBAR: https://theprbarinc.com/private-workshops/
• Learn about GROWTH MODE Agency:

In this episode, Lexie Smith sits down with John Sampogna, the CEO and Co-founder of Wondersauce, an agency specializing in brand storytelling, paid media, e-commerce, and digital experiences. With over 15 years of experience in digital marketing and advertising, John has created and led work for a wide range of clients such as L’Oreal, Scott’s, Golf.com, and Subway, amongst many others. Featured early in his career in Business Insider’s “30 Most Creative People In Advertising Under 30”, John’s insights have been featured in numerous media outlets, including Glossy, Adweek, CNBC, Medium, Yahoo, and Digiday. Today, he manages a team of over 100 creatives, strategists, producers, and technologists at Wondersauce, and is well-regarded industry-wide for his innovative approach toward digital marketing and brand storytelling.

Lexie and John delve into the intricate dynamics of brand storytelling and media strategies. They explore the importance of crafting a cohesive brand narrative and discuss how brands can navigate the often complex landscape of both media strategies. John emphasizes that successful marketing today requires more than effective campaigns—it demands a thoughtful integration of top-of-funnel brand-building efforts and bottom-of-funnel performance tactics.

John also provides practical advice for businesses, whether they're just starting out or scaling up. He discusses how brands can effectively leverage paid media to generate earned media, stressing the importance of creating engaging content that resonates with audiences. This episode is a must-listen for anyone looking to refine their brand strategy and harness the full potential of both paid and earned media.

Here’s What You’ll Learn:

• Understand why a brand's content is a crucial reflection of its identity and how it can influence audience perception.
• Learn how to balance large-scale, brand-building campaigns with tactical, performance-focused marketing efforts.
• Discover how to use paid media not just for immediate results but to test and refine content strategies that can generate organic, earned media.
• Explore the potential of newer advertising platforms like connected TV for reaching audiences in innovative ways.
• Get insights into using paid media for AB testing to determine which messaging resonates best with audiences before full-scale deployment.
• Learn how partnering with influencers can be a cost-effective way to amplify brand stories and create engaging content.
• Understand how to create effective content strategies on a smaller budget and why foundational content development is crucial before scaling paid efforts.
• Emphasize the importance of knowing where your audience spends their time and tailoring content and advertising strategies accordingly.
• Find out how to identify and exploit niche market opportunities that can offer high rewards for brands willing to diverge from traditional tactics.
• Gain insights into effectively integrating paid and earned media strategies to maximize impact and drive brand success.

Social Links:

• LinkedIn: https://www.linkedin.com/in/johnsampogna/
• Wondersauce: https://www.wondersauce.com/
  
  
  
• Sun Moon Rising Wine - the world's first astrology-inspired wine brand - is offering all Pitchin' and Sippin' listeners 10% off their first purchase. Visit sunmoonrisingwine.com and use promo code PITCHIN10 at checkout.
• Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/
• Ways you Can Work with THEPRBAR: