Dr. Jim McDannald, a podiatrist and marketing expert, joins Dr. Jeff Dikis to discuss the importance of marketing for podiatrists. Dr. McDannald shares his journey from practicing podiatry to starting his own marketing company, Podiatry Growth. He emphasizes the need for podiatrists to have a solid online foundation, including a well-designed website and a Google Business Profile. He also highlights the importance of patient reviews and how they can impact a practice's visibility. Dr. McDannald provides insights on search engine optimization (SEO) and how to improve rankings on Google. Overall, the conversation focuses on the key marketing strategies that podiatrists should consider to attract and retain patients. Dr. McDannald discusses effective marketing strategies for podiatry clinics and emphasizes the importance of building trust and making connections with potential patients before they even walk into the clinic. McDannald highlights the role of online presence, including websites, Google ads, and SEO, in attracting patients. He also mentions the value of targeted advertising on platforms like Facebook and Instagram. While traditional marketing methods like billboards and mailers can still be effective, McDannald suggests focusing on genuine connections and referrals from non-medical providers. He concludes by recommending three key strategies: knowing your practice goals, establishing a strong online foundation, and working with a knowledgeable marketing consultant.

Check out www.PodiatryGrowth.com for more info!

Dr. Jim Marino, a retired orthopedic surgeon, shares his journey in orthopedics and his experience with polio. He discusses the development of the Salk polio vaccine and its unintended consequences. Dr. Marino explains the importance of history taking in diagnosing and treating spine-related peripheral neuropathy. He also talks about his passion for invention and his involvement in developing minimally invasive techniques and instruments for spine surgery. Dr. Jim Marino discusses the challenges of autologous bone harvesting and introduces the Corex device, a percutaneous minimally invasive bone harvesting tool. He explains how the device works and demonstrates its use on a simulator. Dr. Marino also shares his thoughts on bone graft substitutes, PRP, and bone marrow aspirate, emphasizing the importance of autologous cancellous bone for optimal bone grafting. Song: Crown Keeper by Ghost Beatz 5A8J2GS8AKMM8AQE

The hosts are joined by Dr. Drew Lundquist, the Chief Medical Officer of the Mankato Clinic and Clinical Director of Nabla as he discusses his roles and how he came to be in those positions. Dr. Lundquist shares his journey of transitioning from a practicing physician to an administrative role and the challenges and rewards that come with it. He also discusses his involvement in starting a device company, called Sky Surgical. They discuss AI in healthcare and how it has the potential to enhance patient care and improve clinical workflows. It can be used as a tool to assist physicians in tasks such as documentation, diagnosis, and treatment planning. The integration of AI into medical practices can lead to more efficient and accurate healthcare delivery. With his role at Nabla, Dr. Lundquist is working to expand the role that AI plays in everyday healthcare.

In this conversation, Dr. Jeff Dikis and Dr. Leland Jaffe discuss various topics including podcast viewership, music concerts, their websites, and then dive into Jones fractures. The conversation focuses on the definition and treatment options for Jones fractures, including surgical and non-surgical approaches. In this conversation, Dr. Jeff Dikis and Dr. Leland Jaffe discuss the surgical treatment of Jones fractures. They cover topics such as the appropriate screw size, the importance of patient positioning and wire placement, and the use of bone stimulators. They discuss whether Jeff currently holds the world record for fastest Jones fracture surgery. They also touch on the management of non-unions and the role of vitamin D deficiency and foot deformities in the healing process.

Dr. Jeff Dikis is joined by Dr. Mark Mendeszoon, who shares his journey from track athlete to podiatrist specializing in sports medicine. As a sports medicine specialist, he has worked with athletes at various levels, including high-level Olympic athletes. He discusses the challenges of treating athletes and the importance of honesty and clear communication. Dr. Mendeszoon also talks about his experience owning a running shoe store and the significance of proper footwear in preventing and treating foot problems. In this conversation, Dr. Mark Mendeszoon discusses the importance of choosing the right shoes for foot health and comfort. He emphasizes the need for shoes that fit comfortably and accommodate orthotic devices if necessary. He also discusses the pros/ cons and considerations of barefoot running and minimalist shoes. Dr. Mendeszoon shares his personal experience with his son playing football at Iowa State University and his involvement with the university's athletic department. He also explains the Zoom cuboid osteotomy procedure for flat foot correction and discusses his ongoing research on its effectiveness.

In this episode, Dr. Jeff Dikis gives a state of the podcast update and discusses recent presentations he gave on first MPJ fusions and posterior heel pain. He reflects on the growth of the podcast and shares his plans to potentially hire an intern. Dr. Dikis provides insights into the different techniques and hardware options for first MPJ fusions, emphasizing the importance of joint preparation and stability. He also explores various treatment options for posterior heel pain, including gastrocnemius recession, MIS Zadek, and open procedures.

Dr. Jeff Jensen, the Dean of the Arizona College of Podiatric Medicine, joins the hosts to discuss his podcasting journey and the impact of podcasting on the podiatry profession. He shares his motivation for starting the Dean's Chat podcast and how it has helped increase visibility and recruitment efforts for the profession. Dr. Jensen also talks about his experience in patenting and developing medical devices, as well as his passion for academics and teaching. The conversation touches on the challenges and rewards of starting a residency program and transitioning into a higher education role. In this conversation, Dr. Jeff Jensen discusses the importance of admissions in podiatry colleges and the challenges of managing student numbers and residency positions. He emphasizes the need to recruit high-quality students and suggests reassessing the number of students each school should admit to ensure residency positions for everyone. The conversation also touches on the future of podiatric medicine, work-life balance, and the benefits of research. Dr. Jensen provides advice on getting involved in research and highlights the importance of finding a mentor.

In this episode of Pod Patrol, Dr. Jeff Dikis and Dr. Leland Jaffe discuss various topics related to medical education and career progression. They cover the best time to start a family, how to select externships, recommended textbooks for rotations, how to achieve your dream residency and job, and considerations when transitioning from student to resident and then to attending. The hosts emphasize the importance of networking, continuous learning, and seeking mentorship throughout one's medical career.