How many downloads are you receiving for each episode you release, and why should you care less about this statistic?

Well, dear reader as you no doubt know by now, download numbers appear to be the be all and end all statistic to track whether your podcast is making an impact.

Yes, I do agree that you should know your download numbers and certainly track them over time, but what if downloads are just the tip of the iceberg?

What if there's a whole treasure trove of insights waiting to be discovered, a deeper understanding of how your podcast is truly resonating with your audience and how far that reach actually goes.

By venturing past this single metric, you can unlock a wealth of knowledge about your listeners, their habits, and their preferences. This knowledge empowers you to refine your content, expand your reach, and ultimately, stay in it for the long haul. The more you track your growth, the more you realise how truly wonderful it is to keep your podcast going.

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