• Podcast ep. 60: Ben Branson, founder of Seedlip

  • May 21 2024
  • Duración: 1 h y 10 m
  • Podcast

Podcast ep. 60: Ben Branson, founder of Seedlip

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  • Resumen

  • Ben Branson (@Seedlip_Ben) launched Seedlip, the world’s first non-alcoholic spirit in 2015. Today it is available in roughly 25 countries and because it carries the designation non-alcoholic, it can be easily shipped to your door in the mail.

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    Seedlip has four products, with its most recent launch being Notas de Agave, which is only sold in the US. They have an AI tool named Elli, which can help you decide what to buy and how to use it.

    The two biggest takeaways from my conversation were: 1) a drink whether it has alcohol or not, deserves the same amount of care and attention. 2) when you buy a drink, are you paying for the ABV or the flavor and experience?

    According to IWSR, the non-alcoholic market is now worth more than $13 billion. Ben believes there will be upcoming consolidations in the market as it balloons, but the overall trend is upward.

    Ben mentioned a 17th-century document, The Art of Distillation, which helped him learn how to make basic non-alcoholic products.



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit decodingcocktails.substack.com
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