Podcasting for Brands

De: Podcasting For Brands
Escúchala gratis

  • Resumen

  • Podcasting for Brands is a regular exploration of the potential and challenges of creating a podcast for a Brand. Aimed at Corporate Leaders and Communication Leaders, this series shares case study insights and data into the business case for B2B podcasting. Produced and Hosted by Pikkal & Co, the specialist B2B podcast agency https://www.pikkal.com
    Pikkal & Co
    Más Menos
Economía Marketing
Más Menos
activate_Holiday_promo_in_buybox_DT_T2
Episodios
  • P4B11: Getting Started with Your Corporate Podcast

    P4B11: Getting Started with Your Corporate Podcast
    May 18 2021
    How do you get started with your corporate podcast? Well, you have a choice to do it in-house or to do it with a specialist. In-house maybe easiest to get started in the short term. If you have the ready skills. But the lack of industry wide perspective on what works as well as the risk and cost and employee times and focus may make it a better choice for you to hire an industry specialist A podcast agency, like our team at Co who have the industry experience and can take care of all the heavy lifting. So are you ready to get started? Well, there were three questions to help you answer that question. One, do you have an idea of the business benefit and the why of the podcast for your team and your organization? Two. Who is the host going to be? You may not have a definitive answer, but at least a shortlist. If you don't even have a short list, it may be worth spending some time talking to people inside the organization to find out who would make a suitable host, and also who would be interested in doing it. And lastly, do you have the bandwidth to do this long term? Everything important in business exists in the long term, beyond the next quarter. I'm talking about thought leadership brand, building relationships, and it's no different from podcasts, which includes all of the above. So, if you feel confident of your answers to these three questions, Your next step should be identifying the stakeholders for your potential podcast. Project favoring, an optimal working team rather than the perfect one. You may not have all your ducks lined up for this particular project, but you at least have a starting point and that's where we come in and help you take this project to the next step. I'll be happy to give you advice on your podcast project, whether it's an idea or an established podcast. One way to do that is to go to our website at Podcasting For Brands. Or you can simply email me at gb@pikkal.com.
    Más Menos
    3 m
  • P4B10: Who Should Host Your Company Podcast?

    P4B10: Who Should Host Your Company Podcast?
    May 18 2021
    With over a thousand podcast episodes produced. You develop a good ear for what makes a good host and importantly, what doesn't. I'll talk about those choices in a minute. But at this stage, the most important decision is to decide who the host is. We have a series of criteria in the podcast agency to identify hosts internally and help corporate leaders and comms leaders decide who the best hosts could be. Here are a couple of those questions and factors to consider in host choice one. Are they a podcast listener themselves? Do they already consume podcast? Being an existing listener is a key factor in determining long-term project success. If I was to look at one of the most important factors in determining whether a podcast is going to get beyond episode six is whether or not the existing host is already actively listening to podcasts. They have to be a believer. An existing podcast listener is more likely to be motivated for this podcast. They'll have an ear for what sounds good and what doesn't, and they're more likely to come up with ideas for the continuing podcast. An existing podcast listener is more likely to be vested in this podcast success. Of the five factors that we help podcast clients use to determine good host podcast fit. The last factor is authenticity. Will this podcast host open up, will they appear human and communicate in an authentic way?
    Más Menos
    3 m
  • P4B09: How to develop a cohesive podcast narrative for your brand

    P4B09: How to develop a cohesive podcast narrative for your brand
    May 18 2021
    Sometime ago, I was giving a presentation to a group of startup founders, and I was talking about narratives and storytelling. After the presentation, one of the startup founders approached me. He looked a little bit confused and he said, I don't want to tell a story. I want to tell the truth. To which I replied. If you don't tell a story i won't know what your truth is in a world where people increasingly want to know our truth, who want to see through organizations and understand the thoughts and the conversations of the people inside them knowing how to create engaging narratives is becoming more important than ever. The most engaging narratives are not found in PowerPoint and bullet points. So, what is a narrative? A narrative is a story. It's a series of connected events. That's why all stories whether it's in netflix or in a book are told in chapters in episodes. Think about a book. Why did you pick that book up in the bookstore? Well, you look at the cover. You turn it over and look at the back the blurb as they call it in the industry. That blurb is super important. It defines the reason why you're going to pick that book up and read it. So in the bookstore, you open the book and you start reading a few pages. This process is no different from how people consume podcasts today They find a podcast on apple podcast or Spotify. They listen to it and then if you're lucky they subscribe. Now, if you go back to the Gutenberg printing, press. The book publishing industry is over 500 years old. However podcasting is young and new, and that means they haven't quite learned by trial and error. What works and what doesn't yet. Although in the last couple of years, Podcasting models have evolved fast. The most successful podcast today. I have learned the best of what works from the world of netflix book publishing and music and right at the top of that list of things that work in the world of publishing is narrative. Remember that last book that you picked up and read or that Netflix documentary you watched, how did it present the content? Was it dry fact and bullet points or was it a journey? Now content can come in both forms but i bet the journey is the one that's going to keep you coming back and turning the pages think about how Malcolm Gladwell or Seth Godin reads compared to let's say your average white paper and even in the beginning of this section, I gave you a small human story. Remember the startup founder that came to me after the presentation. It was an anecdote an apocryphal tale. But we've been doing this as a species for thousands of years. To convey, meaning to lead audiences and to create positive change. If you want to grow your audience today as a podcast. You must have a good content narrative. In the context of a book or watching a Netflix episode, it's the reason why I'm going to stick around and consume the next episode. Podcast designed without a good narrative may succeed in getting an audience to one specific episode, but fail to convert that audience into subscribers over repeat listeners. And the reason is, is that episode one has nothing to do with episode two. and episode three. There's only so much of your time, Paul audience's attention that you can take for granted these days. You can build a compelling narrative. For a corporate brand, McKinsey's future of Asia podcasts, for example, has a strong through story. The core theme is the future of Asia, as it says on the podcast itself. Within that the macro trends of the Asian century from the rise of Asians, middle classes. To the evolution of its dynamic startup ecosystems. A good narrative should also lead a category. In marketing terms, this is simply called a category narrative. Sometimes it's called a strategic narrative. Think of how red bull, for example, rather than playing in this soda category. I decided to define the category of energy drinks. Think of how salesforce.com. Defined and ultimately led its category with its no software narrative. I'm pleased to be working with UTI and in the, an investment bank. Which wants to define its category narrative. The podcast we're creating with UTI is the story of India and a key objective for UTI. Is to redefine that story, to tell it in a positive way to show clients and partners about the outsize returns potential in India. This isn't a story of Bollywood and Curry, but a story of entrepreneurship of the world's largest youth population embracing the future. And a digital first digitally enabled talent pool. Great storytellers know how to tell stories. It's a skill it can be learned. And it's one of the things that we work with our clients on. One of the things we've learned as an agency over the years. Is a good ear for understanding how to take an idea and turn it into an engaging story. That doesn't mean fabrication of fact, but it means delivering content fact and information in a meaningful and engaging way. Think of, for example, the ...
    Más Menos
    7 m

Lo que los oyentes dicen sobre Podcasting for Brands

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles