’There’s a lovely adage that ignorance is bliss. But in an increasingly complex world, knowledge may be your only means for survival and ignorance no longer becomes blissful.’’

Chris Hadfield (former commander of the international space station) in short documentary film Ice Alive, directed by Eddie Frost (2018)

I chat to director and series producer Eddie Frost about finding poetry in glaciology, shooting a documentary in the Arctic and how rock climbing as a kid and Sir David Attenborough helped shape his understanding of the natural world.

Eddie Frost is chairperson at Proudfoot Limited, a production company based in Clerkenwell, London. Ever since his childhood, he has been passionate about the natural environment and conservation. He has directed documentaries for British and international broadcasters well as for major brands and NGOs. He now runs a small but impactful team producing content gathered from all around the world. His work aims to shine a spotlight on those fighting for positive change, and to explain complicated solutions to our global problems for as wide an audience as possible. In 2018, Eddie directed a short film called Ice Alive, where glaciologist and data scientist Joseph Cook takes a closer look at the microbial life that can be found all over the planet's glaciers and ice sheets. This rich ecosystem affects the melt rates of polar ice and snow, and could be accelerating climate change. 

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