Power House

De: HousingWire
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  • Resumen

  • The Power House podcast is a show about leadership, markets and entrepreneurship in the housing industry. Each Thursday, Clayton Collins speaks with CEOs and founders from the mortgage and real estate sector to reveal how housing executives think about business growth, operational strategy, and leadership. The Power House podcast reveals the full picture through the stories of the industry’s most impactful leaders. Clayton Collins is the CEO of HousingWire, and the Power House podcast is produced by HousingWire’s Content Studio. Initially launched in 2019 as the Housing News podcast, the show was relaunched as Power House in 2024.
    © 2023 Power House
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Episodios
  • Buyer advocacy and beyond with Realtor.com CMO Mickey Neuberger

    Buyer advocacy and beyond with Realtor.com CMO Mickey Neuberger
    Jul 25 2024
    This week on the Power House Podcast, we are bringing you a sponsored interview between Clayton and Mickey Neuberger, the Chief Marketing Officer at Realtor.com. Before joining Realtor.com, Mickey was VP of Global Marketing at eBay for 9 years, where he built the company’s CRM platform from the ground up. He also has extensive experience in marketing, CRM, product and technology from previous roles at Travelocity, Loyalty Lab, and 24 Hour Fitness. Clayton and Mickey start by discussing Mickey's career journey, his expertise in data management, and how he got into the marketing landscape. But, the real meat of this conversation is about one of Realtor.com’s biggest current initiatives: their buyer advocacy campaign. The campaign spans several advocacy initiatives, including the development of a self-serve tool kit for buyer’s agents. This kit features tools and assets that can be customized and shared with one’s network to highlight everything agents do for consumers before, during and after the home-buying process. They’re also working on highlighting and empowering underserved and underrepresented buyers to ensure equitable opportunities in the housing market. Clayton and Mickey dive deep into this campaign and its vital importance in today’s industry, Realtor.com’s efforts to bring together housing professionals, home buyers and policymakers to understand the power that housing and real estate hold in the larger American economy. Here’s a glimpse of what you’ll learn: How Mickey's career path from computer science to marketing has helped his experience in driving results at scale, The importance of brand presence and the use of strategic data and analytics in marketing. The why behind their buyer agency advocacy campaign, the Buyer's Agent Tool Kit and the efforts to educate consumers and policymakers. Where the future of Realtor.com is headed and their marketing objectives for the second half of 2024. Related to this episode: Mickey Neuberger | LinkedIn Realtor.com | LinkedIn Realtor.com Buyer's Agent Toolkit America's Housing Problem: The Dream of Homeownership Is Further Fading for Underserved Buyers—but Here's How To Navigate the Market | Realtor.com Realtor.com announces update to buyer’s agency ad campaign HousingWire | YouTube Enjoy the episode! The Power House podcast is a show about leadership, markets and entrepreneurship in the housing industry. Each Thursday, Clayton Collins speaks with CEOs and founders from the mortgage and real estate sector to reveal how housing executives think about business growth, operational strategy, and leadership. The Power House podcast reveals the full picture through the stories of the industry’s most impactful leaders. Clayton Collins is the CEO of HousingWire, and the Power House podcast is produced by HousingWire’s Content Studio. Initially launched in 2019 as the Housing News podcast, the show was relaunched as Power House in 2024. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    42 m
  • Craig Montgomery on Lower’s journey to becoming a top-five lender

    Craig Montgomery on Lower’s journey to becoming a top-five lender
    Jul 18 2024
    On today’s episode of Power House, we had the pleasure of speaking with Craig Montgomery, the Chief Strategy Officer at Lower. Craig joined Lower this past June with plans to drive the company towards the goal of becoming a top five national mortgage lender. Today’s conversation is all about Craig’s vision for building Lower’s ambitious plans for growth, including a focus on an originator-first mindset and platform, as well as finding real value in strategic partnerships. Lower is also ramping up mergers and acquisitions to help achieve this goal with two different acquisitions within the past year. He shares their unique growth plan for today’s higher-rate, low volume environment. Enjoy this episode with Craig Montgomery, Chief Strategy Officer at Lower! Here’s a glimpse of what you’ll learn: Providing originators with the tools, resources, and support they need is crucial for their success. Listen to originators to truly understand their needs and shortcomings. Transparency and communication are key in successful M&A integrations. A coaching program can be a game changer in elevating originator performance. Becoming a top-five lender requires aggressive recruiting and a focus on providing a platform for originator success. Related to this episode: Lower hires Craig Montgomery as chief strategy officer | HousingWire Craig Montgomery | Linkedin Lower | Linkedin HousingWire | YouTube Enjoy the episode! The Power House podcast is a show about leadership, markets and entrepreneurship in the housing industry. Each Thursday, Clayton Collins speaks with CEOs and founders from the mortgage and real estate sector to reveal how housing executives think about business growth, operational strategy, and leadership. The Power House podcast reveals the full picture through the stories of the industry’s most impactful leaders. Clayton Collins is the CEO of HousingWire, and the Power House podcast is produced by HousingWire’s Content Studio. Initially launched in 2019 as the Housing News podcast, the show was relaunched as Power House in 2024. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 m
  • Anthony Lamacchia: Entrepreneurial leadership pumping through his veins

    Anthony Lamacchia: Entrepreneurial leadership pumping through his veins
    Jul 11 2024
    Anthony Lamacchia shares his journey from working in his father’s landscaping business to building Lamacchia Realty. He discusses the importance of marketing, branding, and consistent content creation in attracting clients and media attention. Lamacchia emphasizes delegating responsibilities and hiring experienced professionals for growth. He delves into his M&A strategy, market expansion, and his approach to marketing and recruiting agents using billboards and other methods. He addresses industry challenges, like the commission lawsuit and changing market conditions, and shares how he prepares his agents for success, concluding with his optimistic outlook for the future of real estate. Here’s a glimpse of what you’ll learn: •The importance of marketing, branding, and consistent content creation for attracting clients and media attention. •Strategies for delegating responsibilities, hiring experienced professionals, and executing a successful M&A strategy for business growth and market expansion. •Effective marketing and recruiting techniques, such as the use of billboards and other advertising methods. •Insights into industry challenges like the commission lawsuit, changing market conditions, and how to prepare agents for success, along with Anthony’s optimistic outlook for the future of real estate. Related to this episode: 2024 RealTrends GameChangers saw tremendous growth over last five years RealTrends Verified: Lamacchia Realty Anywhere senior executive makes the move to Lamacchia Realty Commission lawsuits: The actions to take right now from brokers who are doing it HousingWire | YouTube Enjoy the episode! The Power House podcast is a show about leadership, markets and entrepreneurship in the housing industry. Each Thursday, Clayton Collins speaks with CEOs and founders from the mortgage and real estate sector to reveal how housing executives think about business growth, operational strategy, and leadership. The Power House podcast reveals the full picture through the stories of the industry’s most impactful leaders. Clayton Collins is the CEO of HousingWire, and the Power House podcast is produced by HousingWire’s Content Studio. Initially launched in 2019 as the Housing News podcast, the show was relaunched as Power House in 2024. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    46 m
Liderazgo Economía Política y Gobierno
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