When opening a new property, securing those initial bookings can be challenging, especially when competing against established properties. Susana Ramírez Horta, Vice President of Sales and Marketing for Tafer Hotels & Resorts, shares how she leverages Expedia Group's tools to increase visibility for both new and established properties. Susana explains that as Tafer prepares to open a new property, they use Expedia Group's pay-per-stay Accelerator tool to ensure it appears at the top of search results for travelers. She and her team started using Accelerator when they were struggling to stand out in the crowded Cancun market and have since seen impressive ROI, including enhanced visibility in search results. Tune in to learn how you can use Accelerator and other Expedia Group tools to get more eyes on your bookings.

To learn more visit: https://partner.expediagroup.com/en-us/resources/blog/hotel-marketing-accelerator-tool

Powering Travel is produced by Expedia Group in association with Quill.

In today’s market, travelers have seemingly endless options for where to stay. How can businesses boost their visibility to ensure that travelers are making bookings with them? We hear from Carlos del Pino at Original Group who has tapped into Expedia’s extensive B2B partner network and launched a pay-per-stay Accelerator, to boost visibility, making it easier to fill rooms–especially during off-season. Original Group is a Mexican based hospitality group that is a pioneer in Cancun, building the first hotel in the area in 1974. Hear how Carlos leverages Accelerator in tandem with TravelAds to increase their properties’ visibility without eating into their marketing budget, and learn more about what Accelerator can do for your business.

To learn more visit: https://partner.expediagroup.com/en-us/resources/blog/travelads-and-accelerator-hotel-visibility-boosters

Powering Travel is produced by Expedia Group in association with Quill.

Data and cookies have long been used in advertising to understand, target, retarget, track, and report on the purchasing journeys of consumers. Now that third-party cookies are being phased out, travel marketers and advertisers need to rely on first-party data to build strategic campaigns that effectively connect with travelers. In this episode, we take a closer look at first-party data this new era of digital advertising and tap our expert, Jason Standifer, senior director of product management for Expedia Group Media Solutions, to help us understand what to expect. Listen in to gain a deeper understanding of the nuances of third-party data and cookies, and how advertisers will need to use first-party data to create personalized experiences, and connect with travelers to drive bookings.

Powering Travel is produced by Expedia Group in association with Quill. Learn more at https://partner.expediagroup.com/en-us/resources/podcast.