Do you find content creation for social media challenging? Do you worry that if you share too much value on social media, then people won’t need your business or membership?

That’s a totally common fear and limiting belief that many business owners have. Whether you’re “throwing spaghetti at the wall” with your content, or not sharing because you worry about people thinking “why buy the cow when you can get the milk for free,” there are better options out there.

My guest today was using social media before using social media was cool, and now she has a thriving membership teaching entrepreneurs social media strategy. Today she’s going to share some of that social media strategy with us!

In this episode, I talk to Andréa Jones about creating themes in your membership and shaping your social media presence around those themes, how to make sure that your members get value even if you’re providing information freely on social media, and how to effectively use your social media analytics without getting intimidated.

In this episode, you’ll also hear:

• the incredible story of how Andréa met her husband and started her business
• an example of really successfully using a word of the year in your business
• why planning your social media around your membership content makes content planning so much easier and creates a cohesiveness to your business
• how this method of planning limits decision fatigue
• why accountability and easability are crucial in making your membership worthwhile despite your social media presence
• one thing you can do right now to improve your social media and make it more meaningful
• why hidden metrics are more important than vanity metrics

Thank you for listening!

Meet Andrea:
Andréa Jones is a mom of an adorable 1-year old girl and the social media strategist helping brands with bold personalities, bold opinions, and bold ideas make bold moves towards elevating their thought leadership and growing their business using the power of social media.

If you're ready for a light-on-your-feet approach to social media (no heavy lifting required), then reach out to Andréa at onlinedrea.com or @onlinedrea on Instagram.

Connect with Andrea:
TikTok
Instagram
Facebook
Twitter
LinkedIn
YouTube

You do have what it takes to become a successful entrepreneur, hitting your income goals and making a lasting impact. With an intentionally built, signature membership program, you’ll experience the ease of consistent income that does not come at the expense of the ones you love most.

Snag my FREE Membership Success Roadmap which outlines my proven method to design, build, and scale your membership at   www.bit.ly/membershiproadmap

Connect with Tab: www.presentprofitablemom.com

www.instagram.com/presentprofitablemom

Free Masterclass: www.presentprofitablemom.com/msm-masterclass

Mom CEO Club: www.presentprofitablemom.com/mom-ceo-club

When you started your business, was your goal to become a volunteer in your business because you made just enough money to run the business? Or was your goal to create an income stream that could replace your job, help your family, or maybe give you spending money?

I know that I started my business so that I could have an income, and I think you did too. As women in business, it can be really hard to admit that we want to make money. There’s often a mindset issue around money that will keep us from making the money we desire. We may feel shameful or selfish for wanting to make money or maybe unworthy of making it anyway.

After moving from Canada to Australia to the US, my guest today realized that she didn’t want to get another qualification to do financial services in a corporate setting. She pivoted, became a personal finance coach, started working with business owners and pivoted again to become a profit coach. She knows all about helping business owners improve their money mindset and make more money!

In this episode, I talk to Sam Varner about common limiting beliefs around making money, how common it is to forget to place value in the time and experiences we’ve had to acquire our knowledge, and how your knowledge from investing in yourself trickles down to your clients so it is valuable to them too.

In this episode, you’ll also hear:

• why you should value services around what people are wanting to gain over what you think they’re willing to pay
• how it’s not just entrepreneurs that may have trouble determining their rates - some professionals share this struggle
• what’s the first step you need to make a money mindset shift
• how you process and package the knowledge you’ve gained is valuable to your people
• why it’s important to address the balancing act of showing up as a mom and also being successful professionally

Thank you for listening!

Meet Sam:
Without profit, business is just an expensive hobby. Sam Varner, founder of CRUSH Profit Coaching, is on a mission to show business owners just how they can live full and robust lives while building massively profitable businesses. Using her CRUSH formula, Sam takes her 15+years of experience in public relations, sales and business development to teach driven entrepreneurs how to create wealth through business ownership.  From speaking on stage, hosting her podcast She Needs Grit, Sam is the ass-kicking profit coach for the driven entrepreneur. With four kiddos, Sam is a coffee addict and spends her down time as a chauffeur, cheerleader and a huge fan of each of the tiny humans she created.

Connect with Sam:
Instagram
Facebook
Podcast 

You do have what it takes to become a successful entrepreneur, hitting your income goals and making a lasting impact. With an intentionally built, signature membership program, you’ll experience the ease of consistent income that does not come at the expense of the ones you love most.

Snag my FREE Membership Success Roadmap which outlines my proven method to design, build, and scale your membership at   www.bit.ly/membershiproadmap

Connect with Tab: www.presentprofitablemom.com

www.instagram.com/presentprofitablemom

Free Masterclass: www.presentprofitablemom.com/msm-masterclass

Mom CEO Club: www.presentprofitablemom.com/mom-ceo-club

When you start a business, it means you know exactly what to say in order to get people interested in what you do and ready to work with you, right? “If you build it, they will come.”

Whereas that might be true for some people, I don’t think that true for most of us. We usually start a business so that we can share our genius, but that doesn’t necessarily mean that we know how to communicate it. This is where branding and messaging come in.

My guest today has had several businesses with a variety of success until she landed in the marketing field and realized that the words she was using could attract or repel people. Our goal as business owners is to find and share the attractive words, amiright?

In this episode, I talk to Kelly Thompson about why messaging matters, why you can’t just copy your favorite influencer and automatically find success, and how to effectively get your message out.

In this episode, you’ll also hear:

• why you need to know who you’re talking to, like super specific and detailed information about that person or those people
• how market research relates to your message and how to do it intentionally
• how speaking to our ideal client is like speaking to our kids; they each have selective hearing
• why speaking to their pain works better than speaking to the aftereffects of your offering
• the difference between being agreeable and not knowing who you are
• why content isn’t a ‘one and done’ kind of thing
• that YOU are the brand
• why enough data is crucial for your business decisions
• how to perform an audit on your message
• why social media is not a marketing strategy

Thank you for listening!

About Kelly:
Kelly Thompson is a marketing mentor who helps women monetize their genius, master their message and sell high value offers without being chained to social media. 

She is the founder of the Waymaker Society, a private coaching program that helps newish coaches unlock the power of virtual events and collaboration to increase their visibility and impact.

She is a wife, a 13-year homeschool mom of 4, author, speaker and host of the Genius In You podcast where she gets to talk to ordinary moms who are using their genius to do incredible things in business and in life.

Connect with Kelly:
Instagram
Facebook
Website

You do have what it takes to become a successful entrepreneur, hitting your income goals and making a lasting impact. With an intentionally built, signature membership program, you’ll experience the ease of consistent income that does not come at the expense of the ones you love most.

Snag my FREE Membership Success Roadmap which outlines my proven method to design, build, and scale your membership at   www.bit.ly/membershiproadmap

Connect with Tab: www.presentprofitablemom.com

www.instagram.com/presentprofitablemom

Free Masterclass: www.presentprofitablemom.com/msm-masterclass

Mom CEO Club: www.presentprofitablemom.com/mom-ceo-club