We've been away for a bit, but we're back with a bang and some exciting news: we're now a Treefrog Marketing podcast! It's an exciting new chapter for us, and we're ready to take things to the next level.

To kick off our new partnership, we have an absolute powerhouse joining us as co-host—the one and only Kelly Rice, owner of Treefrog Marketing. We're thrilled to have her on board and can't wait for you to soak up all her marketing knowledge.

In this episode, we're starting with the crucial first step of strategic marketing—crafting marketing guiding statements. Kelly will be sharing her expert insights on why messaging is so important and how to create a brand story that'll have your audience hooked. This is just the first part of our series on marketing guiding statements, so get ready to learn a ton.

Trust us, folks, this is the foundation for any marketing plan, and we’ll make it easy to understand and implement. So, join us for an informative and engaging conversation. We can't wait to dive in!

Specifically, this episode highlights the following themes:

• What marketing guiding statements are and why they matter
• How to write your own marketing guiding statements
• How to understand your customers better

Other Mentioned Links & Resources

Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements

Learn more about Treefrog services:
https://www.treefrogmarketing.com

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https://www.treefrogmarketing.com/instacart-coupon-code

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https://www.instagram.com/treefroggers

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https://www.instagram.com/victorialrayburn

We know how passionate you are about your products or services, but sometimes it's easy to fall into the trap of making yourself the center of your brand's story. The truth is, if you want to make sales and connect with your target audience, you need to put your customers and their needs at the center of your brand's story.

That's why we're excited to bring you part two of our marketing guiding statement series. In this episode, we're going to get into the nitty-gritty of identifying and reaching your audience. Think of it as an audience overview—we'll cover everything you need to know about your ideal customer.

At Priority Pursuit, we believe that great businesses come from serving customers well. So, let's put that into action and get to know your audience even better!

Specifically, this episode highlights the following themes:

• 6 simple steps to creating your ideal audience overview
• Why your customer should be the hero of your brand story
• Creating clear marketing messaging that resonates

Other Mentioned Links & Resources

Learn more about Treefrog services:
https://www.treefrogmarketing.com

Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements

Learn more about the book, Building a StoryBrand:
https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers

Learn more about HoneyBook:
https://www.honeybook.com

Receive $10 off your first three orders from DoorDash:
https://treefrogmarketing.com/doordash

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow Treefrog on Instagram
https://www.instagram.com/treefroggers

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

If you've been following along with our marketing guiding statements series, you know that defining your target audience is crucial to crafting effective marketing messaging. But now it's time to give your brand a voice and personality with some killer talking points.

Talking points are basically the building blocks of a good story. And stories are one of the best ways to grab someone's attention and make them remember something. In today's episode, we've got seven talking points that will make your brand truly unforgettable. Plus, we'll even throw in a Finding Nemo reference to keep things fun and easy to understand.

So, tune in to this episode as we guide you through the process of developing your brand's talking points. By the end of it, you'll have everything you need to write effective copy and create a consistent message across all of your marketing channels.

Specifically, this episode highlights the following themes:

• Defining talking points and their importance in marketing messaging
• Using a story framework to create compelling messaging
• Best practices for integrating your talking points into your overall marketing strategy

Other Mentioned Links & Resources

Marketing Guiding Statements (Part 2) - How to Identify & Understand Your Audience

Learn more about marketing strategies:
https://www.treefrogmarketing.com

Learn more about HoneyBook:
https://www.honeybook.com/risingtide

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Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn