Product Marketing Life

De: Product Marketing Alliance
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  • Resumen

  • Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.
    Copyright 2023 Product Marketing Alliance
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Episodios
  • Product Marketing Life | Sarah Din, SurveyMonkey

    Product Marketing Life | Sarah Din, SurveyMonkey
    Jan 23 2020

    In the very first episode of our new Product Marketing Life series, we spoke to Sarah Din, the Director of Product Marketing at SurveyMonkey, about what a day in the life of her role looks like.

    After that, we picked her brains on everything from what advice she'd give herself if she could start her career again to which skills other PMMs should focus on first.

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    "If you're not good at messaging, you really can't do a product marketing role. So be really good at figuring out how to message to the right people at the right time."
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    34 m
  • Product Marketing Life | Tamara Grominsky, Unbounce

    Product Marketing Life | Tamara Grominsky, Unbounce
    Feb 7 2020

    We take a deep dive into customer segmentation with Unbounce's Director of Product Marketing, Tamara Grominsky. From processes to filters to influencing the roadmap to reviewing to reporting, this show's jam-packed with tonnes of action-led takeaways.

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    "We use a process that takes into consideration three different steps. And those steps are volume, performance, and potential. So the first thing we do is we really look at volume, and this means we're pulling a bunch of different data on all of our current and past customers."
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    22 m
  • Product Marketing Life | Phill Agnew, Brandwatch

    Product Marketing Life | Phill Agnew, Brandwatch
    Feb 14 2020

    We caught up with Brandwatch's Director of Product Marketing, Phill Agnew, about three core components of consumer psychology - distinctiveness, anchoring and scarcity - and how product marketers can apply those concepts to their work.

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    "25% of marketing budget is wasted, it gets no ROI. There's another brilliant stat from HVR, they did analysis of new product launches, and they found that on average 80% of new consumer product launches fail. If 25% of our budget's being wasted and 80% of new product launches fail, then clearly something is broken, something's not right."
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    43 m
Liderazgo Gestión Marketing Economía
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