Product & Packaging Powerhouse  Por  arte de portada

Product & Packaging Powerhouse

De: Megan Young Gamble
  • Resumen

  • We talk about the good and the ugly truth of the product and packaging industries from various sectors of the business. You will hear raw conversations from industry powerhouses for real impact to help you save money, time, and know what's coming down the pipeline. Pull up a seat and join us in the 'House as we discuss key essentials that will help you advance, ascend and accelerate your products to market.

    All rights reserved. Copyright by GLC, LLC
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Episodios
  • Ep. 25 - "Future of Logistics: OmniChannel Strategies & Benefits Importing through Canada" Roxann Sinclair and Amanda Martyniuk, eShipper
    Jun 24 2024
    In this episode of "Product & Packaging Powerhouse," host Megan Young Gamble discusses various aspects of logistics, e-commerce, and customer experience with guests Roxann Sinclair and Amanda Martyniuk from eShipper. They cover topics such as the impact of Amazon Logistics in Canada, integrating the online and in-store shopping experience, personalized marketing, and the intersection of products, packaging, and logistics. The conversation also touches on targeting customer avatars, unboxing experiences, and the influence of freight audits, and strategic partnerships. The guests provide valuable insights on the importance of providing a seamless customer journey and adapting to evolving omnichannel marketing trends. Amanda also highlights the impact of tariff changes on North American supply chains and the benefits of leveraging eShipper's services. [Host Megan Young Gamble Links][AFFILIATE] Ready to crank out your content in as little as 5 minutes? Use Castmagic, AI powered tool to take your content creation from overwhelmed to overjoyed by saving hours of developing content. Save 20 hours by Signing up today! https://get.castmagic.io/Megan [FREEBIE] Learn about “day in the life” of a Packaging Project Manager → Get our “Starter Packaging PM Freebie” [link] https://glc.ck.page/thestarterpackagingprojectmanager Subscribe & Access our Video Vault YouTube Channel [ link] https://bit.ly/GLConYouTubeJoin our Email List [link] https://glc.ck.page/55128ae04b Follow and Connect with Megan on LinkedIn [link] https://linkedin.com/in/megangambleLearn about GLC, Packaging & Project execution firm for CPG brands http://www.getlevelconsulting.comWork with Me @ GLC, Schedule Discovery Call https://calendly.com/getlevelconsulting/15-minute-insight-session[Powerhouse Guest Roxann and Amanda's LINKS]Roxann Sinclair LinkedIn- https://www.linkedin.com/in/roxann-s-6957413/Schedule your FREE assessment roxann.sinclair@eshipper.comAmanda MartynuikLinkedIn- https://www.linkedin.com/in/amartyniuk/Schedule your FREE assessment amanda@eshipper.comEpisode Quotes:eShipper is essentially your Expedia of shipping.The future of supply chain management: It's a very exciting time to be in this industry. There's lots of changes that are happening.The Importance of Customer Experience for Online Businesses: That delivery experience is really what can make or break that customer their final impression of you as a business. And often it's the logistics that can either make a customer very happy or write a terrible review.When you can save a customer 10% on their shipping and then you can get them another 10% back on their customs, that is net net profit.The Future of E-commerce: I think what we're seeing is kind of a shift into owning more of your own catalog on your own Shopify, Commerce, whatever website that you have and having less on Amazon.Traffic is fantastic but if you're not converting that traffic into an actual shopping cart checkout, you haven't even converted that sale. You don't have revenue in your pocket.
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    1 h
  • Ep. 24 - "Empowering Women in the World of Packaging + Benefits of IOPP" Jane Chase, Executive Director, IoPP
    Jun 11 2024
    In this episode of "Product & Packaging Powerhouse," host Megan Young Gamble and Powerhouse Guest, Jane Chase discuss the importance of packaging and its impact on the industry. Jane, Executive director of Institute of Packaging Professionals (IoPP), discusses the crucial role of packaging, and the benefits of IoPP membership, including networking, mentorship, and staying updated with industry regulations. They also talk about women in packaging, leadership, sustainability, and opportunities for students in the packaging industry. Jane's background in mechanical engineering and her leadership experiences across various top companies highlight the episode, offering valuable lessons in professional growth and industry impact.[Host Megan Young Gamble Links][AFFILIATE] Ready to crank out your content in as little as 5 minutes? Use Castmagic, AI powered tool to take your content creation from overwhelmed to overjoyed by saving hours of developing content. Save 20 hours by Signing up today! https://get.castmagic.io/Megan [FREEBIE] Learn about “day in the life” of a Packaging Project Manager → Get our “Starter Packaging PM Freebie” [link] https://glc.ck.page/thestarterpackagingprojectmanager Subscribe & Access our Video Vault YouTube Channel [ link] https://bit.ly/GLConYouTubeJoin our Email List [link] https://glc.ck.page/55128ae04b Follow and Connect with Megan on LinkedIn [link] https://linkedin.com/in/megangambleLearn about GLC, Packaging & Project execution firm for CPG brands http://www.getlevelconsulting.comWork with Me @ GLC, Schedule Discovery Call https://calendly.com/getlevelconsulting/15-minute-insight-session[Powerhouse Guest Jane Chase LINKS]LinkedIn: https://www.linkedin.com/in/jane-chase-0b27937/Email: jchase@iopp.orgIoPP’s website: https://www.iopp.orgIoPP's women's virtual happy hour : https://community.iopp.org/events/event-description?CalendarEventKey=45e2e976-ae6e-4ee7-8b56-018748265338&CommunityKey=7380e9d4-8ab8-4e3e-9439-b6cdc037ed92&Home=%2Fevents%2FcalendarReady to start a new career? Listen Here https://www.iopp.org/i4a/pages/index.cfm?pageid=4909Episode Quotes:You cannot fix the quality, if you cannot understand their process.Luck is where preparation meets opportunity.In quality, it was either good or bad. You had to figure out what to do with it. I figured I'd go into operations, never do anything bad, save the world, and figure out really quickly if you didn't have good R&D upfront, you were pretty much scorned from the get go.Gender Bias is in the Professional Settings.The biggest thing is finding like minded women that are already in the industry and using them as inspiration. Network. Get out there.Sustainability in Packaging: It covers everything from different ways of recycling to EPR to all of those different things around California plastic waste, greenwashing, and some of the labeling bills that are out there.
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    46 m
  • Ep. 23- "Packaging Design, Influence, & Integrity" Vicki Strull, Founder, Vicki Strull Design
    May 13 2024

    In this episode of Product & Packaging Powerhouse, Megan interviews Vicki Strull, a packaging and design consultant with over 25 years of experience. Vicki discusses her career journey and expertise in print and digital design in the packaging world. They discuss the evolution of technology in packaging and misconceptions about packaging design. Vicki emphasizes the importance of integrity in branding and the impact of business terminology on design. The episode also highlights "shady packaging" and insights on the subconscious impact of touch on shoppers' behavior. The conversation underscores the need for intentional design and creativity to inspire, as well as the importance of understanding business jargon in creative professions.


    [Host Megan Young Gamble Links]

    • [AFFILIATE] Ready to crank out your content in as little as 5 minutes? Use Castmagic, AI powered tool to take your content creation from overwhelmed to overjoyed by saving hours of developing content. Save 20 hours by Signing up today! https://get.castmagic.io/Megan
    • Read our Blogs HERE [ link] https://www.glcblog.site/
    • Subscribe & Access our Video Vault YouTube Channel [ link] https://bit.ly/GLConYouTube
    • Join our Email List [link] https://glc.ck.page/55128ae04b
    • Follow and Connect with Megan on LinkedIn [link] https://linkedin.com/in/megangamble
    • Learn about GLC, Packaging & Project execution firm for CPG brands http://www.getlevelconsulting.com
    • Work with Me @ GLC, Schedule Discovery Call https://calendly.com/getlevelconsulting/15-minute-insight-session


    [Powerhouse Guest Vicki Strull LINKS]

    • LinkedIn: https://www.linkedin.com/in/vickistrull/
    • Email: vicki@vickistrull.com
    • Website: https://vickistrull.com


    Episode Quotes:

    • I think that one of their misconceptions is that more on a primary display label is better.
    • Deceptive Packaging: There's something shady about that because I'm thinking I'm getting more than I'm getting because visually I am.
    • The Importance of Brand Purpose: So if they're not in it, you have to and we live our lives this way as well. You know, we have our own core purposes. I also think brands have core purposes.
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    36 m

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