Today, we welcome Pam Henderson. Pam is an entrepreneur, professor, and founder and CEO of NewEdge, a growth strategy firm that anchors growth in “opportunity.” - in quotes, I say ‘in quotes’ because Pam created a method known as Opportunity Thinking, a creative approach to innovation.

She’s the author of a book with an intriguing title, “Killing Ideas: You can kill an idea, you can’t kill an opportunity. .

Pam: It’s great to speak with you again and I know that we have a lot to talk about.: Welcome to the Product Quest Podcast!

Today we have a guest that if you don’t know him it more than about time that you do. He’s something of a UX rockstar and one of the leading most influential experts in the field: Jared Spool. He is a Maker of Awesomeness at Center Centre the school he started with Leslie Jensen-Inman to create industry-ready User Experience Designers and where he’s training the next UX generation. In the decades he’s been in the tech field, he’s worked with hundreds of organizations, written two books, published hundreds of articles and podcasts, and tours the world speaking to audiences everywhere. And I can recommend his talks, his writing and his courses to anyone interested because Jared is not only a great communicator but always insightful and rarely at a loss for words!

Our guest today is Tom Kerwin (https://triggerstrategy.com). Tom is an innovation and UX consultant and coach. He is the author of the card deck Innovation Tactics, a deck of methods, exercises and frameworks that helps to make things people really want (we like that here). Tom is also an active proponent of Cynefin, a decision support framework created by Dave Snowden and he has co-facilitated a workshop with Dave using a complexity framework called The Estuarine framework of Estuarine mapping which we will discuss.

Read Tom's writing on his substack where he writes about the pitfalls of OKR's, the Estuarine framework and much more!

Tom also hosts a podcast called Trigger Strategy.