Sheeva Sairafi is a startup executive with experienced founding companies, raising capital and building brands. She came from a background in consumer products, but left the corporate world eight years ago and has since led three mission driven startups.

Most recently, Sheeva was co-founder and President at HoldOn. HoldOn makes more sustainable bags for food storage and trash management that are fully functional while being home compostable.

In this episode, Sheeva shares her journey founding multiple purpose-driven brands and lessons learned building a community following for sustainable products. Learn from:

• Sheeva's Mission-driven Focus (0:53) - How finding a north star purpose led from one opportunity to drive impact to another
• The Entrepreneurial Leap (1:34) - Pivoting from a corporate role to startup founder
• Scaling Impact (8:44) - Discovering the intersection of doing good and making an impact at scale
• Simplicity in Sustainability (12:23) - How to make it easy for consumers to adopt better habits
• Community and Transparency (27:30) - The power of certifications and transparency to build community trust in a company and brand

Find Sheeva on LinkedIn: https://www.linkedin.com/in/sheevahope/

Learn more about HoldOn: https://holdonbags.com/

Learn more about Boobcube: https://www.boobcube.co/

Dr. Kathrin Hamm is the founder and CEO of Bearaby, an award-winning sleep-wellness company known for its signature patented knitted weighted blankets. Bearaby was named one of America’s fastest-growing Companies by Inc. 5000 in 2022 and has won multiple design and innovation awards, including the Red Dot Design Award and Fast Company’s Innovation by Design Award.

In this episode, Kathrin shares her journey to growing a sustainable-product brand as a bootstrapped, purpose-driven business. Learn from:

• Kathrin's Entrepreneurial Beginnings (1:50) - helping to build a college in Afghanistan and serve underrepresented female entrepreneurs
• The Weighted Blanket Discovery (6:09) - How a personal struggle with insomnia led to a new product innovation
• Crowdfunding Success (12:02) - The surprising Kickstarter campaign that confirmed product-market fit
• Grassroots Marketing (18:04) - Creating micro-moments of surprise to build brand awareness
• Commitment to Sustainability (22:30) - How the brand is maintaining its commitment to craftsmanship and organic materials, and bringing consumer transparency to the product supply chain

Find Kathrin on LinkedIn: https://www.linkedin.com/in/kathrinhamm1/

Learn more about Bearaby: https://bearaby.com/

Welcome to the intro episode of the Profit and Purpose Show! Our mission is to inspire and equip CPG business leaders to create profitable and purpose-driven businesses.

What to expect in this episode:

• Introduction to host, Tyler Wallis, who has spent 15 years working with startups, product marketplaces, and sustainability programs
• The role (and balance) of Profit and Purpose for the modern-day business owner
• Common challenges in building a purpose-driven brand vision
• What to expect from upcoming guest episodes