Find the full transcript for Episode 363 at ProsperousCoach.com/363.

This episode is inspired by my own breaches in integrity over the 2 decades plus that I’ve been a coach and some I see other coaches stumble with as well.

If you took coach training, hopefully you were provided with some standard ethical guidelines that need to be followed with your clients. Things like:

· Keeping your coaching client’s contact info and what they say confidential unless they give express permission for you to share some part of it.

· Setting personal and time boundaries with clients.

Beyond that, no one talks much about ethics and integrity in coaching.

Coaching is not currently a regulated field so it’s doubly important that you, as the professional coach, regulate yourself. That helps all coaches and the future of coaching.

Complaints about coaches hurt the field of coaching. And we really don’t want this field to be regulated, as it would greatly change the coaching industry for the worse.

Have you realized that YOU are a PROFESSIONAL? Take this in.

Own the fact that what you do is a professional service and you are a trained professional offering serious and consequential experiences through your coaching.

When I say serious and consequential, I mean that you could hurt someone just as easily as you could help them.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Find the full episode transcript and apply to Rhonda's 5-month VIP Mentoring program here.

Are you hoping to attract just any client for your coaching niche?

There’s a significant difference between a client and an IDEAL client.

Ideal clients:

· Are “seekers” who are already actively seeking solutions in your niche.

· Have urgent problems that your offers are designed to solve.

· Know they want to hire you BEFORE the Discovery Call.

It’s easy to enroll these clients because they are 100% ready.

You don’t have to sell, convince or perform to hear YES!

The difference is in their sense of urgency and certainty.

How can you make sure you are attracting IDEAL clients?

Create a JOURNEY from where they are in that time of active seeking directly to your business “front door.”

That’s what I help coaches create from scratch with VIP Mentoring. OPENINGS NOW

And it makes your business a lot more fun than what you’re likely doing now to attract clients.

It also brings YOU a deep sense of certainty in your direction and value.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Find the full transcript and the 4 powerful questions to uncover keywords for your unique coaching audience at ProsperousCoach.com/361.

A new VIP client of mine read an article about SEO—search engine optimization—and went down a rabbit hole of stress.

I assured them that we addressed SEO for a coach by doing market research on their chosen target audience and applying smart keywords to everything we wrote for her coaching business.

And, for the business model we created, with high-touch, high-ticket offers, they would not need to dig deeper into SEO. The relief was palpable.

Search traffic is NOT the best way to attract serious coaching clients who will show up, do the work and make real progress.

And, besides that, AI is stealing attention away from original content on searches at an increasing rate.

Let your left brain relax. You don’t have to play in that cold SEO sandbox.

But there are some things you do need to know. Let’s talk about that.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Find the full transcript and more resources for coaches at ProsperousCoach.com/560.

Also mentioned in this episode

#271 Inspire Your Coaching Clients to Give You Dynamic Testimonials

#292 Create a High Ticket Signature Program Your Audience Wants

What exactly makes you credible to prospective coaching clients?

You might be surprised.

I used to think certifications and years of experience were the most critical factors.

While those things can impress some, they aren’t even in the top 5 things that inspire a confident ‘YES!’.

Instead, it’s small things, which stacked together over a short time, build a clear picture of:

· Who you are

· What you stand for

· And, whether you are trust worthy

Because your goal isn’t to attract and be hired by just anyone but rather clients that are a good fit for you and your program…

Knowing yourself and having a consistent presence carries the biggest impact.

In this episode of Prosperous Coach Podcast, I share 8 specific, doable things to raise credibility with your audience.

Which of these motivates YOU to makes changes for your credibility?

And, what’s the tipping point that’s inspired your best clients to hire you?

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Full transcript and more resources for coaches at ProsperousCoach.com/359.

Also mentioned — Rhonda's 5-month VIP Mentoring program Coaching Business Breakthrough.

Will MORE training make you successful as a coach?

Additional course work can be stimulating and potentially useful.

It can also be addictive—a form of self sabotage.

There’s even a term for it. Bright shiny object syndrome.

Sometimes it’s an unconscious and conflicting goal to prolong student coach mode.

Coaches in their early years are vulnerable to this. But it’s a costly mindset and habit.

I’ve been there. In my early years I spent So. Much. Money.

Little of it actually made any difference. It was either because…

1. I COULDN’T apply what I learned on my own. It was too soon for me developmentally.

2. Or, I was AFRAID to apply what I learned and take actions. I needed personalized support.

It took a breakthrough to snap out of it and stop wasting time and money.

Are you habitually buying courses that you never apply to your business?

This episode is for you. I’ve taken this cure myself. ; )

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Find the full transcript for this episode and other resources for coaches at ProsperousCoach.com/358.

Ever have FOMO about aspects of your coaching business?

1. You keep your audience and niche broad because you don’t want to exclude anyone.

2. You bend over backwards to make something easy or more appealing for a potential client even though that doesn’t jive with your preferences.

3. Or, you're not able to say ‘NO’ to opportunities—if someone wants you, it doesn’t matter if it fits your niche or will help you attract ideal clients, you are there!

These actions can land you with a chaotic business that doesn’t earn well.

Smart entrepreneurs know how to focus and make choices between this and that.

They are decisive and discerning about opportunities, setting boundaries on their time and so many other things.

The result is more financial success and more freedom in their life. That's what you really want.

I'll share 5 ways you can get that for yourself.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Find the full transcript for this episode and more resources at ProsperousCoach.com/357.

RESOURCE: Hire a private business mentor exclusively for new coaches to get grounded and launch strategically.

There are so many upsides to having your own business – lifestyle freedom, no caps on your income, the chance to be your own boss, put your unique voice and contribution into the world. And, no more company politics!

But the biggest downside to operating as a solopreneur is that you are solo unless you do something intentional to change that.

Isolation can be a contracting force. The longer you go without support, the faster your momentum disappears. You might begin to question your decision to become a coach and might even quit.

You don’t have a team, a sounding board or even a water cooler connection. And, your clients should not be your only professional connection.

So, what can you do? I have 4 ideas for you and urge you to put at least one of these into place now to create community in the way that fits you best. Whatever you do, don’t put off finding solutions because isolation can lead to depression.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Find the full transcript and more resources for coaches at ProsperousCoach.com/356.

Coach, would YOU be compelled to buy what you’re selling the way you’re selling it?

Would the language you’re using to attract coaching clients generate a longing that inspires investment?

It’s smart to take a step back and look at what you’re doing in your coaching business from the perspective of a potential buyer.

When people invest in a coach or mentor, their perceptions and intuition are more likely to affect their decision than analysis or comparison shopping.

And most will gradually spiral-in to ‘YES’ rather than make an impulsive purchase.

First, they are attracted by something dynamic they read or hear from you.

Then, they get curious and follow you.

The tipping point comes when their longing for the outcomes you offer and their belief that you can help them get those OUTWEIGHS the perceived risks.

In this 6-minute episode of Prosperous Coach Podcast, I share 10 powerful questions to reveal if your messaging and offers will inspire the hire.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.