Understanding the Subconscious and Your Voice

In this episode, we dive into how the subconscious plays a crucial role in shaping the way we use our voice. It’s a deeply personal journey that can often be misunderstood, and today, we explore some hard truths behind why people may think they've "got it," only to realize there's much more work to be done.

Key Topics:

• The Subconscious at Play: How the subconscious tries to protect you by keeping you playing small, even in situations where you think you've made progress.
• Voice and Vulnerability: Your voice is a representation of your identity, and because of past experiences, your subconscious tries to guard you from being truly heard.
• Overcoming the Voice Masks: The barriers and “masks” we use in communication are often subconscious efforts to hide vulnerability. Learn why these barriers must be removed to reveal your authentic self.
• The Illusion of Progress: The dangerous belief that attending one free training or learning a few techniques means you've "mastered" voice work. Why ongoing practice and deep work are essential for real transformation.
• Real-World Examples: Stories from past clients and their journeys, from initial struggles to breakthroughs, emphasizing the importance of consistent work and deep subconscious rewiring.
• Practical Steps for Improvement: How to connect to tactics that override subconscious blocks and allow you to express your true voice in any situation.

Key Takeaway: Your subconscious might be tricking you into believing you're making more progress than you really are, especially when it comes to voice work. To truly be heard, you must confront the protective mechanisms your subconscious has built around your voice and push past the illusions of progress.

Next Steps:

• If you’ve felt stuck or plateaued in your voice work, it's time to dig deeper. Overcoming the subconscious barriers will help you unlock the power of your authentic voice.
• Connect with Tracy for more in-depth training and coaching on how to break free from these subconscious tricks and step into your full potential as a communicator.

Resources:

• For more information on Tracy’s coaching programs, visit https://www.captivatetheroom.com/convert-free/

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In this episode, we dive deep into the intersection of voice and sales, uncovering how outdated sales tactics are costing businesses, while connection and authenticity are leading the charge for success.

Key Discussion Points:

1. Sales Tactics Gone Wrong
   • Tracy shares insights from a recent conversation with a student about sales tactics that focus too much on controlling the outcome.
   • The brain's natural response to hard-sell tactics is to "find an out," leaving the buyer focusing on how to exit the conversation instead of being open to the offer.
2. The Importance of Voice and Connection
   • Authenticity in sales isn't just about what you say; it's about how you say it. Tracy shares research on how the brain processes certain sales questions and explains how buyer trust has shifted in recent years.
   • Voice is more than just a tool for communication—it's the key to creating connection and trust.
3. Bad Sales Information & Buyer Burnout
   • The problem of buyer trust is discussed, with real-life examples of failed sales strategies, broken promises, and misuse of trademarked material.
4. Why Authenticity is the New Currency
   • Drawing from her data and personal experience, Tracy talks about how buyers are increasingly leaning into authenticity and connection.
   • She highlights how high-pressure questions, gimmicks, and surface-level sales tactics no longer work in today's marketplace.
5. How to Avoid the ‘Salesy’ Trap
   • Tracy shares a charming story about a client worried about being too “salesy” and how reframing her approach to be more genuine and confident shifted her success rate dramatically.
   • Salesy techniques often push people away, while a focus on transparency and realness can create a stronger bond with potential buyers.
6. The Future of Sales in a Post-2020 World
   • Tracy dives into the shifts happening post-2020, discussing how the COVID-19 pandemic changed the marketplace and the increased focus on online learning and selling.
   • The role of AI in amplifying the need for connection and authenticity is also explored.
7. The Power of Sound in Sales
   • One of the most fascinating points Tracy highlights is how people are retrospectively identifying that they knew they shouldn't have made certain purchases.
   • This underscores the idea that people are seeking sounds that align with the experience they want, and that making real connections through voice is crucial for long-term success.
8. What’s Next: Preparing for 2025
   • As we move toward 2025, sales strategies need to evolve.
   • Tracy emphasizes that what worked in sales before will no longer be effective, and now is the time to adapt.

Takeaways: Sales in today’s market isn't about manipulating outcomes or following rigid templates. It’s about using your voice to create authentic, genuine connections with your potential buyers. If you’re not paying attention to the sounds and signals you’re giving off, you may be losing sales without even realizing it. The world has changed, and so has sales—it’s time to evolve.

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Identity with Okhee Lee

Introduction: Today, we're joined by Okhee Lee, a distinguished professor at the Steinhardt School of Culture, Education, and Human Development at New York University. Her expertise lies in STEM education with a focus on equity, justice, and multilingual learners.

Introduction to Okhee Lee/Okhee’s Journey from South Korea to the US

• Okhee shares her childhood experiences growing up in a remote village in South Korea post-Korean War.
• Her determination to pursue higher education in the US despite familial and financial challenges.
• The significance of her success in securing scholarships and how it shaped her academic career.

Academic Career and Contributions

• Okhee discusses her academic path, including her time at Michigan State University and her work in STEM education.
• Insights into her research on integrating multilingual learners into STEM education and her contributions to the field.

Impact and Philosophy

• How Okhee’s work emphasizes recognizing the strengths and assets of multilingual students rather than focusing on deficits.
• The importance of teaching science in ways that embrace diverse forms of communication and understanding.
• The shift in STEM education towards data science and the broader implications of this shift.

Voice Training and Personal Growth

• Okhee reflects on her journey with voice training and the impact it had on her confidence and public speaking abilities.
• Her experiences of overcoming personal and professional challenges related to her identity and voice.

Lessons Learned and Future Goals

• The profound impact of voice training on her personal and professional life, including how it helped her assert herself and gain recognition.
• The realization of her unique position as an Asian American woman in academia and her commitment to using her voice to inspire others.

Final Thoughts and Reflections

• Okhee shares her reflections on the intersection of identity, expertise, and passion.

Guest Bio

Okhee Lee is a professor in the Steinhardt School of Culture, Education, and Human Development at New York University. She is committed to advancing research, policy, and practice that promote STEM and language learning for all students, particularly multilingual learners

Lee brings research and policy to practice. Her team developed a yearlong fifth-grade science curriculum called Science And Integrated Language, or SAIL, that translates contemporary science standards into classroom practice with multilingual learners. The curriculum is in a field trial at New York City Public Schools with funding from the National Science Foundation. Using the SAIL curriculum, Lee’s team published teacher resources in collaboration with the New York State Education Department.

Lee is the recipient of many honors, awards, and fellowships. For more information, please visit:

https://www.nyusail.org/

https://en.wikipedia.org/wiki/Okhee_Lee

https://wikitia.com/wiki/Okhee_Lee

https://www.okheelee.com/

https://www.youtube.com/channel/UCmptRBGO6G6yl4Ph0n7Pr_w/featured

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